Skip to content

Matratze 40x90

a small market ($28K/yr) — Matratze 40x90 doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 544 of 631 Baby niches · −11 vs the category median of 47

Market size 7Growth 21Conversion 56Competition 21Returns 87Price range 70Avg price 91Brand share 7Review moat 60Quality gap 23
This niche Category average · 631 niches

Is Matratze 40x90 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Matratze 40x90 is a €28K/yr Amazon Germany market (28K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.

Matratze 40x90: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.8% over the last 90 days and 4.7% of searches end in a purchase.

€28K

revenue / yr

Units sold / yr2K
Search volume / yr-7.8%28K
Conversion rate4.7%
Avg price€21.49

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 17
Top-5 product click share75%
Open market3%
Avg brand age81 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement60%
New entrants (1y)3· 1 succeeded
Avg rating4.6★
Avg reviews1,097

Top Matratze 40x90 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

€0€3K€6K€8K€11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

17

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

1%

  • Julius Zöllner39%
  • KiNDERWELT30%
  • Totsy Baby23%
  • PEKITAS3%
  • Träumeland3%
  • Dreamzie1%
  • Open — no brand owns it (1 brand, 1%)

Matratze 40x90 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR4.7%Products15Brands7Top 5 Brands97%OOS Rate5.3%Rating4.6★Reviews1,097Avg BSR#23
800600Prime Day '24Spike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Matratze 40x90 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • matratze 40x908K/yr
  • babymatratze 40x907K/yr
  • baby matratze 90x408K/yr
  • matratze 90x405K/yr

What reviews say buyers love and hate about Matratze 40x90

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Qualität insgesamt29%

sehr gutes Produkt

beworben Vs Tatsächliches Produkt13%

Produkt wie beschrieben

Gesamtgröße13%

Passt perfekt ins Kinderbett

Komfort insgesamt13%

Sehr angenehm, klare Weiterempfehlung

Schaum8%

Gute Matratze Baby Bett

What buyers complain about

81% of reviews
Gesamtgröße25%

passt leider nicht in das Kinderbett

Geruch22%

Der Bezug riecht nach Chemie

Preis-Leistungs-Verhältnis17%

Gut preise teuer

Dünn17%

Bisschen dünn

Matratze 40x90 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
63%
2Dünn
7%
3Geruch
6%
4Weiches Gefühl
5%
5Qualität insgesamt
4%

Common Matratze 40x90 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Matratze 40x90 36/100 on Amazon Germany — Skip it. The niche generates €28K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -7.8% over the last 90 days.
Search demand for Matratze 40x90 on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.