Is matratze 40x90 profitable to sell on Amazon Germany?

The niche generates €28K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (36/100).

How competitive is the matratze 40x90 niche?

7 brands and 17 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in matratze 40x90?

Top complaints mined from reviews: Gesamtgröße, Geruch, Preis-Leistungs-Verhältnis. The return rate is 1.4%.

When does demand for matratze 40x90 peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the matratze 40x90 niche?

Listings span €4.05–€41.01; the average listing price is €21.49 (sweet spot $15–$100). The average incumbent carries 1,097 reviews — the moat a new listing must climb.

matratze 40x90

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Avg price

Great€21.49

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Good€4.05–€41.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,096.8

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad€28K

€28K/yr · 28K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, matratze 40x90 is a €28K/yr Amazon Germany market (28K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

matratze 40x90 market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: €27K–€32K; units × avg price
Conversion rate: 4.7%
Avg BSR: #23
Page quality: 0%
Prime: 53%
Sponsored: 60%
Out of stock: 5.3%
Avg brand age: 81 months
Avg seller age: 202 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Julius Zöllner39%
KiNDERWELT30%
Totsy Baby23%
PEKITAS3%
Träumeland3%
Dreamzie1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top matratze 40x90 search terms

matratze 40x908K/yr -2.0%3.9% conv.
babymatratze 40x907K/yr -21.3%5.0% conv.
baby matratze 90x408K/yr -20.5%4.5% conv.
matratze 90x405K/yr +23.3%4.1% conv.

All search terms

Top matratze 40x90 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stubenwagen Baby Matratzen Kinderwagen Basic - Matratze Beistellbett Babywiege Kindermatratze Reisebett Nässeschutz Moseskorb Matraze 40 x 90 Kinderwagenmatratze Oeko-Tex

Totsy Baby€19.824.5★856 rev

Julius Zöllner Allegro 40x90 cm Babymatratze für die Wiege - ideal für Neugeborene - Made in Germany - schadstoffgeprüft und für Allergiker geeignet atmungsaktiv sehr guter Liegekomfort

Julius Zöllner€20.484.6★3,082 rev

KiNDERWELT Babymatratze 40x90 cm Schaumkernmatratze gesteppt Matratze für Babybett Schaumstoffmatratze Baby und Neugeborene Made in Germany

KiNDERWELT€24.854.6★671 rev

KiNDERWELT Babymatratze 40x90x10 cm Schaumkernmatratze Komfortbezug gesteppt Matratze für Kinderbett Schaumstoffmatratze Kinder Made in Germany

KiNDERWELT€30.705.0★19 rev

Julius Zöllner 1550090400 - Wiegenmatratze (eckig) Dr. Lübbe Air Plus Mittel 90 x 40 cm Weiß

Julius Zöllner€24.924.7★2,458 rev

Newest

by launch date

Julius Zöllner Wiegenmatratzen-Set Traumfänger Air 90x40 cm 4-teilig

Julius Zöllner€36.730 rev

5mo ago

Dreamzie 2er Set Spannbettlaken 40x90 cm Beistellbett - Baumwolle Oeko-Tex - Bettlaken für Stubenwagen & Babybett klein - Woodland Weiß/Grau

Dreamzie€11.07353 rev

5mo ago

Julius Zöllner Jersey Spannbettlaken für Wiegen 90x40cm und Stubenwagen 100% Baumwolle Standard 100 by Oeko-TEX Shell (1er Pack)

Julius Zöllner€4.0536 rev

8mo ago

KiNDERWELT Babymatratze 40x90x10 cm Schaumkernmatratze Komfortbezug gesteppt Matratze für Kinderbett Schaumstoffmatratze Kinder Made in Germany

KiNDERWELT€30.7019 rev

1y ago

MAKIAN wasserdichte Betteinlage - Matratzenauflage 40x90 cm - Molton Matratzenschoner aus Baumwolle - Oeko-TEX Standard 100 geprüft wasserdicht & hygienisch - Kochfest & trocknergeeignet

MAKIAN€8.35117 rev

2y ago

What buyers say about matratze 40x90

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt29%

“sehr gutes Produkt”

beworben Vs Tatsächliches Produkt13%

“Produkt wie beschrieben”

Gesamtgröße13%

“Passt perfekt ins Kinderbett”

Komfort insgesamt13%

“Sehr angenehm, klare Weiterempfehlung”

Schaum8%

“Gute Matratze Baby Bett”

Weiches Gefühl5%

“Der kleine schläft sehr gut darauf, weder zu hart noch zu weich”

Dicke4%

“Sie hat eine vernünftige Dicke und fühlt sich super an”

Kissen4%

“Sehr gute Matrtaze zum fairen Preis”

Preis-Leistungs-Verhältnis2%

“Sehr gute Matrtaze zum fairen Preis”

Geruch2%

“Einwandfrei, einigermaßen geruchsneutral”

What buyers complain about

Gesamtgröße25%

“passt leider nicht in das Kinderbett”

Geruch22%

“Der Bezug riecht nach Chemie”

Preis-Leistungs-Verhältnis17%

“Gut preise teuer”

Dünn17%

“Bisschen dünn”

Top return reasons

Gesamtgröße63%

Dünn7%

Geruch6%

Weiches Gefühl5%

Qualität insgesamt4%

beworben Vs Tatsächliches Produkt2%

Hartes Gefühl2%

Farbe2%

Komfort insgesamt1%

Stärke1%

Common questions

Is matratze 40x90 profitable to sell on Amazon Germany?: The niche generates €28K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (36/100).
How competitive is the matratze 40x90 niche?: 7 brands and 17 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in matratze 40x90?: Top complaints mined from reviews: Gesamtgröße, Geruch, Preis-Leistungs-Verhältnis. The return rate is 1.4%.
When does demand for matratze 40x90 peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the matratze 40x90 niche?: Listings span €4.05–€41.01; the average listing price is €21.49 (sweet spot $15–$100). The average incumbent carries 1,097 reviews — the moat a new listing must climb.