Is Mandelöl profitable to sell on Amazon Germany?

Flapen scores Mandelöl 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €411K a year across 16 tracked products. Search demand grew +1.5% in the last 90 days.

How competitive is the Mandelöl niche on Amazon Germany?

11 brands and 26 sellers compete in Mandelöl on Amazon Germany. The top 5 Mandelöl products take 64% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Mandelöl?

Mandelöl buyers on Amazon Germany complain most about Geruch, Auslaufsicher, and Qualität insgesamt. An estimated 0.1% of orders come back.

When does demand for Mandelöl peak?

Search demand for Mandelöl on Amazon Germany peaks in Nov, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Mandelöl niche?

Mandelöl sells for €10.12 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.73 to €21.79. The average product has 10,129 reviews, the count a new listing must catch up to.

Mandelöl

Fail

The products selling today already average 4.7★, so Mandelöl is a Fail.

Flapen Score: 47
47 / 100Ranks 310 of 631 Baby niches · on the category median
Market size: €411K/yr417K searches / yr
90-day growth: +1.5%search demand this quarter
Competition: 64%top-5 click share · 11 brands · 26 sellers

Flapen Score

Mandelöl against its category

The dotted line is the Baby average. Past it, Mandelöl is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Mandelöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Mandelöl 417K times last year and spent an estimated €411K. The top 5 brands take 80% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €411K a year.

Searches, last 12 months: 417K
Growth, 90 days vs prior 90: +1.5%
Conversion, latest week: 9.8%
Market size, estimated: €411Ka year
Peak month: November1.5× the quietest month
Top search term: mandelöl247K searches a year

02 · Price

A sale here is worth €10.12.

Listings sell for €10.12 on average, from €3.73 to €21.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At €10.12 that is €15K to €20K a year per listing.

Average price: €10.12under the $15 to $100 sweet spot
Price range: €3.73–€21.79
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 40K–50K
Units per listing a year: 1,500–2,000
Revenue per listing a year: €15K–€20K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Babypflege. It carries 10,129 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 94%
Out of stock, average day: 0.0%
Average rank: #29in Babypflege
Average rating: 4.66 starsAmazon Germany average 4.37 stars
Average reviews: 10,129per listing
Listings tracked: 16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 67 months

Products

Top Mandelöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

14%

Brand 140%
Brand 213%
Brand 312%
Brand 48%
Brand 57%
Brand 66%
Open — no brand owns it (5 brands, 14%)

Demand

Mandelöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Mandelöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mandelöl247K/yr -0.5%8.3% conv.
mandelöl bio64K/yr +19.6%8.2% conv.
almond oil20K/yr -3.0%5.2% conv.
bio mandelöl14K/yr +2.6%5.3% conv.
mandelöl bio kaltgepresst16K/yr -25.3%7.2% conv.
mandelöl kosmetik4K/yr +570.1%11.2% conv.
mandelöl kaltgepresst7K/yr +26.1%4.5% conv.
mandelöl bio für kosmetik12K/yr -46.1%8.9% conv.
sweet almond oil6K/yr -18.5%4.8% conv.
bio mandelöl kaltgepresst5K/yr +11.5%5.5% conv.

Reviews and returns

What reviews say buyers love and hate about Mandelöl

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”

21%of negative reviews mention “Geruch”

0.1%of orders come back

“Seltsamer Geruch”

A buyer, on “Geruch”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

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FAQ

Common Mandelöl questions

Answered from the same tracked data.

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