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Mabyen Baby Sonnencreme

Mabyen Baby Sonnencreme shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

66
Worth a look

Top 2% of 631 Baby niches · +19 vs the category median of 47

Market size 54Growth 98Conversion 88Competition 40Returns 99Price range 45Avg price 56Brand share 6Review moat 85Quality gap 83
This niche Category average · 631 niches

Is Mabyen Baby Sonnencreme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mabyen Baby Sonnencreme is a €361K/yr Amazon Germany market (278K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 66/100.

Mabyen Baby Sonnencreme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +235.0% over the last 90 days and 10.2% of searches end in a purchase.

€361K

revenue / yr

Units sold / yr30K
Search volume / yr+235.0%278K
Conversion rate10.2%
Avg price€12.69

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 32
Top-5 product click share61%
Open market2%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement95%
New entrants (1y)4· 4 succeeded
Avg rating4.2★
Avg reviews292

Top Mabyen Baby Sonnencreme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€18K€36K€54K€72K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

32

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

1%

  • Naïf57%
  • Mabyen30%
  • PaediProtect5%
  • boep3%
  • Beiersdorf3%
  • baybies1%
  • Open — no brand owns it (1 brand, 1%)

Mabyen Baby Sonnencreme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume278KCVR10.2%Products19Brands7Top 5 Brands98%OOS Rate5.3%Rating4.2★Reviews292Avg BSR#12
25K15KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 110.0×

Top Mabyen Baby Sonnencreme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • naif sonnencreme 50 baby49K/yr
  • mineralische sonnencreme baby31K/yr
  • sonnencreme baby22K/yr
  • naif33K/yr
  • mabyen sonnencreme baby 5019K/yr
  • baby sonnencreme20K/yr
  • naif sonnencreme16K/yr
  • babies sonnencreme 50 mineralisch10K/yr
  • mabyen19K/yr
  • mabyen sonnencreme baby7K/yr

What reviews say buyers love and hate about Mabyen Baby Sonnencreme

What buyers mention most, as a share of all reviews.

What buyers love

60% of reviews
Qualität insgesamt12%

Das Produkt an sich ist super

Geruch11%

Geruch neutral

Einfache Anwendung6%

Ein top Produkt, man kann es gut auftragen, gute portionsgroße und weißelt sehr wenig

Eignung für Mischhaut6%

Bester Sonnenschutz für empfindliche Baby- und Kinderhaut

Allergien5%

und keine Hautirritation

What buyers complain about

57% of reviews
Feucht/Trocken11%

fühlt sich trocken

Allergien11%

Kind bekam Sonnenbrand trotz dieser Creme

Geruch10%

fängt nach einiger Zeit aber an übel zu stinken.

Preis-Leistungs-Verhältnis5%

Schade ums Geld

Dicke5%

ist super dickflüssig

Mabyen Baby Sonnencreme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
14%
2Produktzustand
11%
3Gesamtgröße
10%
4Auslaufsicher
9%
5Feucht/Trocken
4%

Common Mabyen Baby Sonnencreme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mabyen Baby Sonnencreme 66/100 on Amazon Germany — Worth a look. The niche generates €361K/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved +235.0% over the last 90 days.
Search demand for Mabyen Baby Sonnencreme on Amazon Germany peaks in Apr–May–Jun, where the busiest month runs 110.0× the quietest.