Is Liewood profitable to sell on Amazon Germany?

Flapen scores Liewood 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €435K a year across 20 tracked products. Search demand grew -31.4% in the last 90 days.

How competitive is the Liewood niche on Amazon Germany?

6 brands and 150 sellers compete in Liewood on Amazon Germany. The top 5 Liewood products take 63% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Liewood?

Liewood buyers on Amazon Germany complain most about Geruch, Produktzustand, and Haltbarkeit. An estimated 0.3% of orders come back.

When does demand for Liewood peak?

Search demand for Liewood on Amazon Germany peaks in Jul–Aug–Nov, and the busiest month runs 3.1× the quietest.

What does it cost to enter the Liewood niche?

Liewood sells for €13.85 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.81 to €24.62. The average product has 4,631 reviews, the count a new listing must catch up to.

Liewood

Fail

The top 5 brands take 99% of clicks, so Liewood is a Fail.

Flapen Score: 41
41 / 100Ranks 470 of 631 Baby niches · −6 vs the category median of 47
Market size: €435K/yr575K searches / yr
90-day growth: -31.4%search demand this quarter
Competition: 63%top-5 click share · 6 brands · 150 sellers

Flapen Score

Liewood against its category

The dotted line is the Baby average. Past it, Liewood is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Liewood market on Amazon at a glance

Shoppers on Amazon Germany searched for Liewood 575K times last year and spent an estimated €435K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €435K a year.

Searches, last 12 months: 575K
Growth, 90 days vs prior 90: -31.4%
Conversion, latest week: 5.5%
Market size, estimated: €435Ka year
Peak month: July3.1× the quietest month
Top search term: sophie la girafe185K searches a year

02 · Price

A sale here is worth €13.85.

Listings sell for €13.85 on average, from €2.81 to €24.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €13.85 that is €17K to €21K a year per listing.

Average price: €13.85under the $15 to $100 sweet spot
Price range: €2.81–€24.62
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 1,250–1,500
Revenue per listing a year: €17K–€21K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Babygeschenke. It carries 4,631 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 30%
Prime listings: 95%
Out of stock, average day: 0.0%
Average rank: #180in Babygeschenke
Average rating: 4.61 starsAmazon Germany average 4.37 stars
Average reviews: 4,631per listing
Listings tracked: 20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 40 months

Products

Top Liewood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

150

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Brand 183%
Brand 26%
Brand 34%
Brand 43%
Brand 53%
Brand 61%
Open — no brand owns it (0%)

Demand

Liewood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Liewood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

sophie la girafe185K/yr -17.8%7.5% conv.
giraffe109K/yr -4.2%0.6% conv.
sophie82K/yr -81.4%0.3% conv.
giraffe sophie29K/yr -4.7%8.7% conv.
sophie la giraffe17K/yr +20.2%6.9% conv.
legami giraffe18K/yr -25.1%4.3% conv.
giraffen16K/yr -12.1%0.1% conv.
schleich giraffe18K/yr -12.5%8.8% conv.
la giraffe sophie14K/yr -9.5%10.3% conv.
giraffe deko9K/yr -6.0%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Liewood

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”

22%of negative reviews mention “Geruch”

0.3%of orders come back

“Es stinkt wirklich massiv”

A buyer, on “Geruch”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Liewood questions

Answered from the same tracked data.

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