Liewood
brand-locked demand (top 5 brands take 99% of clicks) — Liewood doesn't clear our bar today.
Flapen Score
Ranks 470 of 631 Baby niches · −6 vs the category median of 47
Is Liewood profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Liewood is a €435K/yr Amazon Germany market (575K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Skip it — 41/100.
Liewood: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -31.4% over the last 90 days and 5.5% of searches end in a purchase.
€435K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 20 products
Top Liewood products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sophie la Girafe Geschenkbox zur Geburt + Beißring 100 % Naturkautschuk Aktivitätsset für Kinder Frühes Lernspielzeug
- Price
- €18.65
- Rating
- 4.7/5
- Reviews
- 4,599
- Age
- 10y ago
Sophie la Girafe - 2 Beißringe mit Textur - Ab Geburt
- Price
- €8.12
- Rating
- 4.6/5
- Reviews
- 4,747
- Age
- 8y ago
Sophie la Girafe Sophie la Girafe Award-Geschenkset Beißring Aktivitätsset für Kinder Frühes Lernspielzeug für Kinder ab der Geburt
- Price
- €13.58
- Rating
- 4.7/5
- Reviews
- 9,588
- Age
- 13y ago
Sophie la Girafe - GCF Giraffe Conservation Set - Ab Geburt
- Price
- €12.58
- Rating
- 4.7/5
- Reviews
- 1,114
- Age
- 5y ago
Sophie La Girafe Fanfan das Rehkitz Kunststoff 616341 braun
- Price
- €11.63
- Rating
- 4.3/5
- Reviews
- 3,309
- Age
- 6y ago
Trending
90-day click momentum
Dedoles Badeschuhe Damen Herren & Kinder Badesandalen lustige Designs
- Price
- €18.67
- Rating
- 4.2/5
- Reviews
- 2,602
- Age
- 2y ago
Dedoles Badeschuhe Damen Herren & Kinder Badesandalen lustige Designs
- Price
- €17.66
- Rating
- 4.2/5
- Reviews
- 2,602
- Age
- 2y ago
Sophie la girafe Geschenkkarton Fresh Touch
- Price
- €18.80
- Rating
- 4.7/5
- Reviews
- 15,669
- Age
- 10y ago
FENQURO Orange Giraffen Socken aus Korallen Samt - Damen Mitte Wade Bodensocken für Herbst und Winter - Niedliche Plüsch Verdickte Warme Hausschuhe
- Price
- €6.87
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 1y ago
Sophie la Girafe - Sophiesticated - Geschenkset Geburt 1+ Jahre Größe M
- Price
- €22.09
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 10y ago
Newest
by launch dateFENQURO Orange Giraffen Socken aus Korallen Samt - Damen Mitte Wade Bodensocken für Herbst und Winter - Niedliche Plüsch Verdickte Warme Hausschuhe
- Price
- €6.87
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 1y ago
Dedoles Badeschuhe Damen Herren & Kinder Badesandalen lustige Designs
- Price
- €17.66
- Rating
- 4.2/5
- Reviews
- 2,602
- Age
- 2y ago
Dedoles Badeschuhe Damen Herren & Kinder Badesandalen lustige Designs
- Price
- €18.67
- Rating
- 4.2/5
- Reviews
- 2,602
- Age
- 2y ago
100% handgefertigte schwingende Giraffe aus Holz zum Aufhängen im Auto niedliche handgeschnitzte bemalte Holz-Giraffenfigur Autospiegel-Hängezubehör Dekoration Geschenke (Giraffe)
- Price
- €11.18
- Rating
- 4.6/5
- Reviews
- 436
- Age
- 2y ago
Legami - Radierbarer Gelschreiber Kugelschreiber zum Entfernen der Tinte ohne das Papier zu verbrauchen Schwarze hitzeempfindliche Tinte 0 7 mm Spitzendurchmesser Giraffe Motiv
- Price
- €2.81
- Rating
- 4.7/5
- Reviews
- 11,239
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 rising
Sellers
150
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Sophie la girafe83%
- Schleich6%
- Dedoles4%
- FENQURO3%
- LEGAMI3%
- VIPbuy1%
- Open — no brand owns it (0%)
Liewood demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Nov · busiest ÷ quietest = 3.1×
Top Liewood search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sophie la girafe185K/yr
- giraffe109K/yr
- sophie82K/yr
- giraffe sophie29K/yr
- sophie la giraffe17K/yr
- legami giraffe18K/yr
- giraffen16K/yr
- schleich giraffe18K/yr
- la giraffe sophie14K/yr
- giraffe deko9K/yr
What reviews say buyers love and hate about Liewood
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Top Qualität”
“Toys sind super”
“lässt sich super greifen, auch schon ab ca. 3 Monate, ist weich, tut also nicht weh, wenn es zufällig an den Kopf kommt bei etwas unkontrollierten Bewegung en und Baby kann darau beißen, was offenbar hilft.”
“Super greifbar”
“Kam als Geschenk sehr gut an”
What buyers complain about
78% of reviews“Es stinkt wirklich massiv”
“kein neues Produkt erhalten”
“Bereits kaputt”
“Qualität mangelhaft”
“naja, sie quietscht eben.”
Liewood return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Liewood questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
