liewood
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good€13.85avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good€435K€435K/yr · 575K searches
Price range
Okay€2.81–€24.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,631.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, liewood is a €435K/yr Amazon Germany market (575K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Skip it — 41/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
liewood market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- €416K–€554K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 30%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
150
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Sophie la girafe83%
- Schleich6%
- Dedoles4%
- FENQURO3%
- LEGAMI3%
- VIPbuy1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.Peak months: Jul, Aug, Nov · busiest ÷ quietest = 3.1×
Top liewood search terms
- sophie la girafe185K/yr
- giraffe109K/yr
- sophie82K/yr
- giraffe sophie29K/yr
- sophie la giraffe17K/yr
- legami giraffe18K/yr
- giraffen16K/yr
- schleich giraffe18K/yr
- la giraffe sophie14K/yr
- giraffe deko9K/yr
Top liewood products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sophie la Girafe Geschenkbox zur Geburt + Beißring 100 % Naturkautschuk Aktivitätsset für Kinder Frühes Lernspielzeug
Sophie la girafe€18.654.7★4,599 rev
Sophie la Girafe - 2 Beißringe mit Textur - Ab Geburt
Sophie la girafe€8.124.6★4,747 rev
Sophie la Girafe Sophie la Girafe Award-Geschenkset Beißring Aktivitätsset für Kinder Frühes Lernspielzeug für Kinder ab der Geburt
Sophie la girafe€13.584.7★9,588 rev
Sophie la Girafe - GCF Giraffe Conservation Set - Ab Geburt
Sophie la girafe€12.584.7★1,114 rev
Sophie La Girafe Fanfan das Rehkitz Kunststoff 616341 braun
Sophie la girafe€11.634.3★3,309 rev
Newest
by launch date
FENQURO Orange Giraffen Socken aus Korallen Samt - Damen Mitte Wade Bodensocken für Herbst und Winter - Niedliche Plüsch Verdickte Warme Hausschuhe
FENQURO€6.8718 rev
Dedoles Badeschuhe Damen Herren & Kinder Badesandalen lustige Designs
Dedoles€17.662,602 rev
Dedoles Badeschuhe Damen Herren & Kinder Badesandalen lustige Designs
Dedoles€18.672,602 rev
100% handgefertigte schwingende Giraffe aus Holz zum Aufhängen im Auto niedliche handgeschnitzte bemalte Holz-Giraffenfigur Autospiegel-Hängezubehör Dekoration Geschenke (Giraffe)
VIPbuy€11.18436 rev
Legami - Radierbarer Gelschreiber Kugelschreiber zum Entfernen der Tinte ohne das Papier zu verbrauchen Schwarze hitzeempfindliche Tinte 0 7 mm Spitzendurchmesser Giraffe Motiv
LEGAMI€2.8111,239 rev
Trending
90-day click momentumDedoles Badeschuhe Damen Herren & Kinder Badesandalen lustige Designs
Dedoles€18.674.2★
Dedoles Badeschuhe Damen Herren & Kinder Badesandalen lustige Designs
Dedoles€17.664.2★
Sophie la girafe Geschenkkarton Fresh Touch
Sophie la girafe€18.804.7★
FENQURO Orange Giraffen Socken aus Korallen Samt - Damen Mitte Wade Bodensocken für Herbst und Winter - Niedliche Plüsch Verdickte Warme Hausschuhe
FENQURO€6.874.7★
Sophie la Girafe - Sophiesticated - Geschenkset Geburt 1+ Jahre Größe M
Sophie la girafe€22.094.6★
What buyers say about liewood
What buyers praise and complain about, mined from review topics.What buyers love
“Top Qualität”
“Toys sind super”
“lässt sich super greifen, auch schon ab ca. 3 Monate, ist weich, tut also nicht weh, wenn es zufällig an den Kopf kommt bei etwas unkontrollierten Bewegung en und Baby kann darau beißen, was offenbar hilft.”
“Super greifbar”
“Kam als Geschenk sehr gut an”
“weiches Material - tolles Produkt”
“Produkt wie angegeben”
“Wunderschön, groß”
“riecht angenehm dezent”
“Sehr gut und langlebig”
What buyers complain about
“Es stinkt wirklich massiv”
“kein neues Produkt erhalten”
“Bereits kaputt”
“Qualität mangelhaft”
“naja, sie quietscht eben.”
Top return reasons
Common questions
- Is liewood profitable to sell on Amazon Germany?
- The niche generates €435K/yr across 20 tracked products. 90-day search growth is -31.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the liewood niche?
- 6 brands and 150 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in liewood?
- Top complaints mined from reviews: Geruch, Produktzustand, Haltbarkeit. The return rate is 0.3%.
- When does demand for liewood peak?
- Demand peaks in Jul–Aug–Nov; the busiest month runs 3.1× the quietest.
- What does it cost to enter the liewood niche?
- Listings span €2.81–€24.62; the average listing price is €13.85 (sweet spot $15–$100). The average incumbent carries 4,631 reviews — the moat a new listing must climb.