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Leander Wickelauflage

Fail

The top 5 brands take 100% of clicks, so Leander Wickelauflage is a Fail.

Flapen Score
29
29 / 100
Ranks 615 of 631 Baby niches · −18 vs the category median of 47
Market size
€6K/yr44K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
81%top-5 click share · 4 brands · 26 sellers

Flapen Score

Leander Wickelauflage against its category

The dotted line is the Baby average. Past it, Leander Wickelauflage is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leander Wickelauflage market on Amazon at a glance

Shoppers on Amazon Germany searched for Leander Wickelauflage 44K times last year and spent an estimated €6K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €6K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
0.2%
Market size, estimated
€6Ka year
Peak month
July1.8× the quietest month
Top search term
leander wickelauflage19K searches a year

02 · Price

A sale here is worth €70.77.

Listings sell for €70.77 on average, from €29.76 to €108.74. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €70.77 that is €0 to €7K a year per listing.

Average price
€70.77inside the $15 to $100 sweet spot
Price range
€29.76–€108.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #70 within Baby- & Kleinkinderzimmer. It carries 427 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
55%
Out of stock, average day
11.7%
Average rank
#70in Baby- & Kleinkinderzimmer
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
427per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Leander Wickelauflage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 227%
  • Brand 38%
  • Brand 42%

Demand

Leander Wickelauflage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Leander Wickelauflage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leander wickelauflage19K/yr
  • wickelauflage silikon8K/yr
  • leander6K/yr
  • leander matty4K/yr
  • wickelauflage leander4K/yr
  • leander matty wickelauflage2K/yr

Reviews and returns

What reviews say buyers love and hate about Leander Wickelauflage

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Einfache Reinigung”
21%of negative reviews mention “Geruch”
2.9%of orders come back
“Stinkt und rutscht”
A buyer, on “Geruch”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Leander Wickelauflage questions

Answered from the same tracked data.