Lanolin
FailDemand is soft, at -22.0% this quarter, so Lanolin is a Fail.
- Flapen Score
- 49 / 100Top 41% of 631 Baby niches · +2 vs the category median of 4749
- Market size
- €377K/yr263K searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 57%top-5 click share · 10 brands · 36 sellers
Flapen Score
Lanolin against its category
The dotted line is the Baby average. Past it, Lanolin is stronger. Inside it, weaker.
Market
The Lanolin market on Amazon at a glance
Shoppers on Amazon Germany searched for Lanolin 263K times last year and spent an estimated €377K. The top 5 brands take 90% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €377K a year.
- Searches, last 12 months
- 263K
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 11.7%
- Market size, estimated
- €377Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- lanolin71K searches a year
02 · Price
A sale here is worth €12.31.
Listings sell for €12.31 on average, from €4.88 to €23.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At €12.31 that is €12K to €15K a year per listing.
- Average price
- €12.31under the $15 to $100 sweet spot
- Price range
- €4.88–€23.37
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €12K–€15K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #62 within Ernährung & Stillen. It carries 1,376 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 95%
- Out of stock, average day
- 3.4%
- Average rank
- #62in Ernährung & Stillen
- Average rating
- 4.65 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,376per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Lanolin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lansinoh HPA Lanolin Brustwarzensalbe 40 ml - beruhigt & schützt beanspruchte Brustwarzen - 100 % natürlich & klinisch getestet
- Price
- €12.31
- Rating
- 4.8/5
- Reviews
- 1,025
- Age
- 3y ago

Medela Purelan Lanolin Brustwarzensalbe 37 g Schnelle Linderung bei beanspruchten Brustwarzen und trockener Haut
- Price
- €8.05
- Rating
- 4.7/5
- Reviews
- 2,186
- Age
- 5y ago

Lansinoh HPA Lanolin Brustwarzensalbe 100% natürlich - beruhigt & schützt beanspruchte Brustwarzen - Dermatestsehr gut 10920 Transparent 10 ml (1er Pack)
- Price
- €6.52
- Rating
- 4.7/5
- Reviews
- 1,575
- Age
- 12y ago

COVERbasics Silberhütchen Stillen (SilverCups) Stillhütchen aus Silber zum Schutz empfindlicher Brustwarzen Medizinprodukt dermatologisch getestet (Regular)
- Price
- €20.74
- Rating
- 4.5/5
- Reviews
- 1,964
- Age
- 5y ago

Lansinoh BIO Brustwarzensalbe - 100% Bio Inhaltsstoffe - sicher für Mama und Baby mit Kokosöl und Arganöl 60 ml
- Price
- €11.66
- Rating
- 4.7/5
- Reviews
- 1,719
- Age
- 5y ago
Trending
estimated 90-day click momentum
COVERbasics Silberhütchen Stillen (SilverCups) Stillhütchen aus Silber zum Schutz empfindlicher Brustwarzen Medizinprodukt dermatologisch getestet (XL)
- Price
- €22.07
- Rating
- 4.5/5
- Reviews
- 1,964
- Age
- 5y ago

COVERbasics Silberhütchen Stillen (SilverCups) Stillhütchen aus Silber zum Schutz empfindlicher Brustwarzen Medizinprodukt dermatologisch getestet (Regular)
- Price
- €20.74
- Rating
- 4.5/5
- Reviews
- 1,964
- Age
- 5y ago

HOLLY MOLLY Extreme Balm 15ml 100% reines Gold Lanolin To Go -Spezialpflege bei rissiger extrem trockener Haut Ohne Duftstoffe Naturkosmetik bei Schuppenpflechte & Ekzemen
- Price
- €7.27
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 2y ago
![PregniVITAL Lanolin Brustwarzensalbe Stillen [60 ml] MAXI-Pack Stillsalbe für stillende Mütter bei beanspruchten trockenen und empfindlichen Brustwarzen Hypoallergen ohne Duftstoffe](https://m.media-amazon.com/images/I/31NuxgcSOwL.jpg)
PregniVITAL Lanolin Brustwarzensalbe Stillen [60 ml] MAXI-Pack Stillsalbe für stillende Mütter bei beanspruchten trockenen und empfindlichen Brustwarzen Hypoallergen ohne Duftstoffe
- Price
- €12.08
- Rating
- 4.7/5
- Reviews
- 350
- Age
- 3y ago

Lansinoh HPA Lanolin Brustwarzensalbe 100% natürlich - beruhigt & schützt beanspruchte Brustwarzen - Dermatestsehr gut 10920 Transparent 10 ml (1er Pack)
- Price
- €6.52
- Rating
- 4.7/5
- Reviews
- 1,575
- Age
- 12y ago
Newest
by launch date
HOLLY MOLLY Extreme Balm 15ml 100% reines Gold Lanolin To Go -Spezialpflege bei rissiger extrem trockener Haut Ohne Duftstoffe Naturkosmetik bei Schuppenpflechte & Ekzemen
- Price
- €7.27
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 2y ago

Lanolin anhydrat PHARMAQUALITÄT petizidfrei 100g (100g)
- Price
- €8.15
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 2y ago

Lansinoh HPA Lanolin Brustwarzensalbe 2 x 40 ml - beruhigt & schützt beanspruchte Brustwarzen - 100 % natürlich & klinisch getestet
- Price
- €23.37
- Rating
- 4.7/5
- Reviews
- 217
- Age
- 3y ago
![PregniVITAL Lanolin Brustwarzensalbe Stillen [60 ml] MAXI-Pack Stillsalbe für stillende Mütter bei beanspruchten trockenen und empfindlichen Brustwarzen Hypoallergen ohne Duftstoffe](https://m.media-amazon.com/images/I/31NuxgcSOwL.jpg)
PregniVITAL Lanolin Brustwarzensalbe Stillen [60 ml] MAXI-Pack Stillsalbe für stillende Mütter bei beanspruchten trockenen und empfindlichen Brustwarzen Hypoallergen ohne Duftstoffe
- Price
- €12.08
- Rating
- 4.7/5
- Reviews
- 350
- Age
- 3y ago

Lansinoh HPA Lanolin Brustwarzensalbe 40 ml - beruhigt & schützt beanspruchte Brustwarzen - 100 % natürlich & klinisch getestet
- Price
- €12.31
- Rating
- 4.8/5
- Reviews
- 1,025
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
36
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
6%
- Lansinoh41%
- Medela17%
- Prounol14%
- COVERbasics13%
- Rohstoffhandel Rozga Pflanzenextrakte & Wirkstoffe6%
- wesentlich.4%
- Open — no brand owns it (4 brands, 6%)
Demand
Lanolin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.4×
Search terms
Top Lanolin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lanolin71K/yr
- brustwarzensalbe stillen42K/yr
- lansinoh brustwarzen salbe25K/yr
- lanolin brustwarzensalbe20K/yr
- brustwarzensalbe15K/yr
- lanolin wollfett21K/yr
- nipple cream7K/yr
- lanolin creme12K/yr
- wollwachs7K/yr
- wollfett8K/yr
Reviews and returns
What reviews say buyers love and hate about Lanolin
We read the reviews and the return reasons for every product selling here.
“Stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lanolin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








