Is Lanolin profitable to sell on Amazon Germany?

Flapen scores Lanolin 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €377K a year across 20 tracked products. Search demand grew -22.0% in the last 90 days.

How competitive is the Lanolin niche on Amazon Germany?

10 brands and 36 sellers compete in Lanolin on Amazon Germany. The top 5 Lanolin products take 57% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Lanolin?

Lanolin buyers on Amazon Germany complain most about Geruch, Haftung/Klebrigkeit, and Preis-Leistungs-Verhältnis. An estimated 0.5% of orders come back.

When does demand for Lanolin peak?

Search demand for Lanolin on Amazon Germany peaks in Jan, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Lanolin niche?

Lanolin sells for €12.31 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.88 to €23.37. The average product has 1,376 reviews, the count a new listing must catch up to.

Lanolin

Fail

Demand is soft, at -22.0% this quarter, so Lanolin is a Fail.

Flapen Score: 49
49 / 100Top 41% of 631 Baby niches · +2 vs the category median of 47
Market size: €377K/yr263K searches / yr
90-day growth: -22.0%search demand this quarter
Competition: 57%top-5 click share · 10 brands · 36 sellers

Flapen Score

Lanolin against its category

The dotted line is the Baby average. Past it, Lanolin is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Lanolin market on Amazon at a glance

Shoppers on Amazon Germany searched for Lanolin 263K times last year and spent an estimated €377K. The top 5 brands take 90% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €377K a year.

Searches, last 12 months: 263K
Growth, 90 days vs prior 90: -22.0%
Conversion, latest week: 11.7%
Market size, estimated: €377Ka year
Peak month: January2.4× the quietest month
Top search term: lanolin71K searches a year

02 · Price

A sale here is worth €12.31.

Listings sell for €12.31 on average, from €4.88 to €23.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At €12.31 that is €12K to €15K a year per listing.

Average price: €12.31under the $15 to $100 sweet spot
Price range: €4.88–€23.37
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €12K–€15K
Returns: 0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #62 within Ernährung & Stillen. It carries 1,376 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 95%
Out of stock, average day: 3.4%
Average rank: #62in Ernährung & Stillen
Average rating: 4.65 starsAmazon Germany average 4.37 stars
Average reviews: 1,376per listing
Listings tracked: 20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 66 months

Products

Top Lanolin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

Brand 141%
Brand 217%
Brand 314%
Brand 413%
Brand 56%
Brand 64%
Open — no brand owns it (4 brands, 6%)

Demand

Lanolin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top Lanolin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lanolin71K/yr -20.8%7.4% conv.
brustwarzensalbe stillen42K/yr -22.9%10.8% conv.
lansinoh brustwarzen salbe25K/yr -12.6%16.4% conv.
lanolin brustwarzensalbe20K/yr +5.4%16.6% conv.
brustwarzensalbe15K/yr -17.0%8.1% conv.
lanolin wollfett21K/yr -45.1%7.1% conv.
nipple cream7K/yr +0.3%5.1% conv.
lanolin creme12K/yr -42.5%4.3% conv.
wollwachs7K/yr -4.9%4.5% conv.
wollfett8K/yr -32.4%5.6% conv.

Reviews and returns

What reviews say buyers love and hate about Lanolin

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”

18%of negative reviews mention “Geruch”

0.5%of orders come back

“Stinkt”

A buyer, on “Geruch”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

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FAQ

Common Lanolin questions

Answered from the same tracked data.

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