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Lammfell Kinderwagen

Fail

Demand is soft, at -31.2% this quarter, so Lammfell Kinderwagen is a Fail.

Flapen Score
37
37 / 100
Ranks 531 of 631 Baby niches · −10 vs the category median of 47
Market size
€170K/yr165K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
63%top-5 click share · 13 brands · 23 sellers

Flapen Score

Lammfell Kinderwagen against its category

The dotted line is the Baby average. Past it, Lammfell Kinderwagen is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lammfell Kinderwagen market on Amazon at a glance

Shoppers on Amazon Germany searched for Lammfell Kinderwagen 165K times last year and spent an estimated €170K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €170K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
2.2%
Market size, estimated
€170Ka year
Peak month
November6.6× the quietest month
Top search term
lammfell kinderwagen129K searches a year

02 · Price

A sale here is worth €46.88.

Listings sell for €46.88 on average, from €9.48 to €177.35. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €46.88 that is €0 to €5K a year per listing.

Average price
€46.88inside the $15 to $100 sweet spot
Price range
€9.48–€177.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
4.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #68 within Baby- & Kleinkinderzimmer. It carries 411 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
60%
Out of stock, average day
10.4%
Average rank
#68in Baby- & Kleinkinderzimmer
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
411per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Lammfell Kinderwagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

23

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 95%

Open market

17%

  • Brand 136%
  • Brand 216%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (7 brands, 17%)

Demand

Lammfell Kinderwagen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.6×

Search terms

Top Lammfell Kinderwagen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lammfell kinderwagen129K/yr
  • lammfell baby11K/yr
  • baby lammfell8K/yr
  • kinderwagen lammfell4K/yr
  • fell für kinderwagen4K/yr
  • lammfell für kinderwagen4K/yr
  • schaffell kinderwagen5K/yr

Reviews and returns

What reviews say buyers love and hate about Lammfell Kinderwagen

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Wärme”
4.0%of orders come back
“Nicht super warm”
A buyer, on “Wärme”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lammfell Kinderwagen questions

Answered from the same tracked data.