Is Kraxe profitable to sell on Amazon Germany?

Flapen scores Kraxe 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €152K a year across 34 tracked products. Search demand grew +29.4% in the last 90 days.

How competitive is the Kraxe niche on Amazon Germany?

14 brands and 132 sellers compete in Kraxe on Amazon Germany. The top 5 Kraxe products take 50% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Kraxe?

Kraxe buyers on Amazon Germany complain most about Benutzerfreundlichkeit, Gesamtgröße, and Produktzustand. An estimated 6.3% of orders come back, which is high.

When does demand for Kraxe peak?

Search demand for Kraxe on Amazon Germany peaks in May–Jun–Jul–Sep–Oct, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Kraxe niche?

Kraxe sells for €113.13 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €19.24 to €243.59. The average product has 886 reviews, the count a new listing must catch up to.

Kraxe

Fail

Buyers convert on only 1.0% of searches, so Kraxe is a Fail.

Filters High Returns High Price

Flapen Score: 42
42 / 100Ranks 449 of 631 Baby niches · −5 vs the category median of 47
Market size: €152K/yr131K searches / yr
90-day growth: +29.4%search demand this quarter
Competition: 50%top-5 click share · 14 brands · 132 sellers

Flapen Score

Kraxe against its category

The dotted line is the Baby average. Past it, Kraxe is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Kraxe market on Amazon at a glance

Shoppers on Amazon Germany searched for Kraxe 131K times last year and spent an estimated €152K. The top 5 brands take 81% of clicks. Demand peaks in May–Jun–Jul–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €152K a year.

Searches, last 12 months: 131K
Growth, 90 days vs prior 90: +29.4%
Conversion, latest week: 1.0%
Market size, estimated: €152Ka year
Peak month: July2.8× the quietest month
Top search term: kraxe39K searches a year

02 · Price

A sale here is worth €113.13.

Listings sell for €113.13 on average, from €19.24 to €243.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €113.13 that is €0 to €11K a year per listing.

Average price: €113.13above the $15 to $100 sweet spot
Price range: €19.24–€243.59
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€11K
Returns: 6.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #77 within Tragetaschen & Zubehör. It carries 886 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 79%
Out of stock, average day: 0.6%
Average rank: #77in Tragetaschen & Zubehör
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 886per listing
Listings tracked: 34

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Kraxe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

132

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

50%

Top 20: 85%

Open market

14%

Brand 146%
Brand 211%
Brand 310%
Brand 47%
Brand 57%
Brand 66%
Open — no brand owns it (8 brands, 14%)

Demand

Kraxe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul, Sep, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Kraxe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kraxe39K/yr +52.5%0.4% conv.
kraxe kindertrage18K/yr +12.8%0.5% conv.
deuter kid comfort12K/yr +33.8%1.3% conv.
deuter kraxe10K/yr +16.7%1.2% conv.
rückentrage kleinkind9K/yr +0.9%0.5% conv.
rückentrage7K/yr +41.0%0.2% conv.
kraxe deuter7K/yr +44.3%0.6% conv.
kindertragerucksack9K/yr +24.9%0.3% conv.
deuter kid comfort 37K/yr +19.4%0.2% conv.
tragerucksack kinder5K/yr +25.0%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Kraxe

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”

21%of negative reviews mention “Benutzerfreundlichkeit”

6.3%of orders come back

“Sehr unpraktisch”

A buyer, on “Benutzerfreundlichkeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Baby niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Kraxe questions

Answered from the same tracked data.

Categories