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Krabbelrolle

Fail

Shoppers spend an estimated $22K a year here, so Krabbelrolle is a Fail.

Flapen Score
44
44 / 100
Ranks 402 of 631 Baby niches · −3 vs the category median of 47
Market size
€22K/yr54K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
57%top-5 click share · 17 brands · 97 sellers

Flapen Score

Krabbelrolle against its category

The dotted line is the Baby average. Past it, Krabbelrolle is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Krabbelrolle market on Amazon at a glance

Shoppers on Amazon Germany searched for Krabbelrolle 54K times last year and spent an estimated €22K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €22K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
1.9%
Market size, estimated
€22Ka year
Peak month
December4.0× the quietest month
Top search term
krabbelrolle baby21K searches a year

02 · Price

A sale here is worth €20.85.

Listings sell for €20.85 on average, from €7.81 to €69.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €20.85 that is €0 to €2K a year per listing.

Average price
€20.85inside the $15 to $100 sweet spot
Price range
€7.81–€69.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #265 within Entdecken & Bewegen. It carries 1,339 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
6.8%
Average rank
#265in Entdecken & Bewegen
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
1,339per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Krabbelrolle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

97

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

23%

  • Brand 128%
  • Brand 220%
  • Brand 313%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Krabbelrolle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Krabbelrolle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • krabbelrolle baby21K/yr
  • krabbelrolle21K/yr
  • krabbelrolle baby ab 6 monate7K/yr
  • babyrolle3K/yr
  • baby rolle2K/yr

Reviews and returns

What reviews say buyers love and hate about Krabbelrolle

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Spaß/Unterhaltungserlebnis”
14%of negative reviews mention “beworben Vs Tatsächliches Produkt”
1.5%of orders come back
“Anders als beschrieben”
A buyer, on “beworben Vs Tatsächliches Produkt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Krabbelrolle questions

Answered from the same tracked data.