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Krabbeldecke

Fail

Buyers convert on only 0.6% of searches, so Krabbeldecke is a Fail.

Flapen Score
41
41 / 100
Ranks 470 of 631 Baby niches · −6 vs the category median of 47
Market size
€138K/yr614K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
69%top-5 click share · 13 brands · 21 sellers

Flapen Score

Krabbeldecke against its category

The dotted line is the Baby average. Past it, Krabbeldecke is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Krabbeldecke market on Amazon at a glance

Shoppers on Amazon Germany searched for Krabbeldecke 614K times last year and spent an estimated €138K. The top 5 brands take 75% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €138K a year.

Searches, last 12 months
614K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
0.6%
Market size, estimated
€138Ka year
Peak month
November1.6× the quietest month
Top search term
krabbeldecke für baby288K searches a year

02 · Price

A sale here is worth €37.99.

Listings sell for €37.99 on average, from €19.55 to €76.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €37.99 that is €4K to €9K a year per listing.

Average price
€37.99inside the $15 to $100 sweet spot
Price range
€19.55–€76.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€4K–€9K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #36 within Entdecken & Bewegen. It carries 1,735 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
80%
Out of stock, average day
0.3%
Average rank
#36in Entdecken & Bewegen
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
1,735per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Krabbeldecke products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

€0€14K€28K€41K€55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

21%

  • ULLENBOOM51%
  • SUPERBE BEBE10%
  • Medi Partners5%
  • Totsy Baby5%
  • Lambluefly4%
  • Hamino4%

Demand

Krabbeldecke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Krabbeldecke search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • krabbeldecke für baby288K/yr
  • krabbeldecke195K/yr
  • krabbeldecke baby33K/yr
  • baby krabbeldecke31K/yr
  • krabbeldecke für baby unterwegs12K/yr
  • krabbeldecke 120x12021K/yr
  • krabbeldecke 100x1009K/yr
  • krabbeldecke groß gepolstert6K/yr
  • krappeldecken baby4K/yr
  • dicke krabbeldecke4K/yr

Reviews and returns

What reviews say buyers love and hate about Krabbeldecke

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Weiches Gefühl”
16%of negative reviews mention “Qualität insgesamt”
2.1%of orders come back
“Sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Krabbeldecke questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data