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Körperöl

Körperöl shows low returns (0.1%), but a deep review moat (7,565 avg reviews) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 29% of 631 Baby niches · +5 vs the category median of 47

Market size 50Growth 37Conversion 67Competition 63Returns 99Price range 29Avg price 25Brand share 55Review moat 23Quality gap 37
This niche Category average · 631 niches

Is Körperöl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Körperöl is a €280K/yr Amazon Germany market (521K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Nov. Verdict: Worth a look — 52/100.

Körperöl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +9.2% over the last 90 days and 6.1% of searches end in a purchase.

€280K

revenue / yr

Units sold / yr40K
Search volume / yr+9.2%521K
Conversion rate6.1%
Avg price€8.85

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers19 · 196
Top-5 product click share47%
Open market28%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement77%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews7,565

Top Körperöl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€14K€28K€42K€56K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

196

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

23%

  • Aveeno28%
  • Penaten23%
  • Kneipp8%
  • Vaseline6%
  • Garnier6%
  • Palmer's5%

Körperöl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume521KCVR6.1%Products30Brands19Top 5 Brands72%OOS Rate0.0%Rating4.5★Reviews7,565Avg BSR#133
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 5.4×

Top Körperöl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • körperöl96K/yr
  • body oil86K/yr
  • aveeno58K/yr
  • babyöl76K/yr
  • aveeno body lotion22K/yr
  • garnier bodylotion28K/yr
  • baby oil26K/yr
  • baby öl25K/yr
  • body oil for women6K/yr
  • körperöl straffend13K/yr

What reviews say buyers love and hate about Körperöl

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Geruch24%

Klasse Duft

Qualität insgesamt13%

Super Produkt

Saugfähigkeit6%

und gut einzieht.

Eignung für Mischhaut6%

Für mich die beste Lotion, verbessert das Hautbild und strafft sichtbar

Eignung für trockene Haut5%

Bestes Hautöl ever

What buyers complain about

61% of reviews
Geruch17%

Stinkt

Preis-Leistungs-Verhältnis11%

Für diesen Preis inakzeptabel

Allergien11%

Gut aber irritiert haut

Ölig/fettig5%

Fettet sehr

Auslaufsicher4%

War undicht leider

Körperöl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
33%
2Auslaufsicher
19%
3Ölig/fettig
14%
4beworben Vs Tatsächliches Produkt
9%
5Produktzustand
7%

Common Körperöl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Körperöl 52/100 on Amazon Germany — Worth a look. The niche generates €280K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +9.2% over the last 90 days.
Search demand for Körperöl on Amazon Germany peaks in May–Nov, where the busiest month runs 5.4× the quietest.