Is körperöl profitable to sell on Amazon Germany?

The niche generates €280K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the körperöl niche?

19 brands and 196 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in körperöl?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.

When does demand for körperöl peak?

Demand peaks in May–Nov; the busiest month runs 5.4× the quietest.

What does it cost to enter the körperöl niche?

Listings span €2.57–€20.05; the average listing price is €8.85 (sweet spot $15–$100). The average incumbent carries 7,565 reviews — the moat a new listing must climb.

körperöl

Worth a look

Shows low returns (0.1%), but a deep review moat (7,565 avg reviews) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Good€280K

€280K/yr · 521K searches

Growth

Okay+9.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€2.57–€20.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€8.85

avg listing price — sweet spot $15–$100

Review moat

Bad7,565.4

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, körperöl is a €280K/yr Amazon Germany market (521K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

körperöl market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: €266K–€354K; units × avg price
Conversion rate: 6.1%
Avg BSR: #133
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

196

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

23%

Aveeno28%
Penaten23%
Kneipp8%
Vaseline6%
Garnier6%
Palmer's5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.

Peak months: May, Nov · busiest ÷ quietest = 5.4×

Open Trend

Top körperöl search terms

körperöl96K/yr +7.1%2.9% conv.
body oil86K/yr -1.7%2.2% conv.
aveeno58K/yr +40.2%3.5% conv.
babyöl76K/yr -8.3%12.4% conv.
aveeno body lotion22K/yr +55.2%4.9% conv.
garnier bodylotion28K/yr +7.5%2.7% conv.
baby oil26K/yr -13.8%6.2% conv.
baby öl25K/yr -16.1%8.6% conv.
body oil for women6K/yr +181.3%1.7% conv.
körperöl straffend13K/yr +27.9%2.9% conv.

All search terms

Top körperöl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Penaten Pflegeöl 500ml sanftes Baby Massageöl und Babyöl zur Pflege Reinigung und Massage ohne Parabene und Farbstoffe für Neugeborene

Penaten€2.704.7★4,625 rev

Aveeno Skin Relief Körperöl-Spray mit Haferöl und Jojobaöl spendet langanhaltende Feuchtigkeit stärkt die Hautschutzbarriere und verbessert die Elastizität bei sehr trockener empfindlicher Haut

Aveeno€10.604.2★353 rev

Aveeno Skin Relief Bodylotion parfümfrei spendet 72h Feuchtigkeit beruhigt sehr trockene Haut stärkt die Hautschutzbarriere und unterstützt die natürliche Ceramidproduktion

Aveeno€11.184.6★228 rev

Penaten Ultra Sensitiv Pflegeöl 200 ml schützendes Baby Massageöl und parfümfreies Babyöl für hochsensible zu Neurodermitis neigende Babyhaut

Penaten€2.574.6★598 rev

Aveeno Daily Moisturising Bodylotion spendet 48h Feuchtigkeit schützt vor Feuchtigkeitsverlust stärkt die Hautschutzbarriere und pflegt normale bis trockene empfindliche Haut 300ml

Aveeno€9.544.6★136 rev

Newest

by launch date

Kneipp Pflegeöl Glättend - Hautöl für anspruchsvolle Haut mit zart-rosigem Duft - Mit Bio Rosenblüten Extrakt - 100ml

Kneipp€5.30197 rev

11mo ago

Kneipp Pflegeöl Sensitiv - Hautöl für trockene & sensible Haut - Körperöl mit hochwertigem Mandelöl - 100ml

Kneipp€5.18197 rev

11mo ago

Aveeno Skin Relief Körperöl-Spray mit Haferöl und Jojobaöl spendet langanhaltende Feuchtigkeit stärkt die Hautschutzbarriere und verbessert die Elastizität bei sehr trockener empfindlicher Haut

Aveeno€10.60353 rev

1y ago

Aveeno Skin Relief Bodylotion parfümfrei spendet 72h Feuchtigkeit beruhigt sehr trockene Haut stärkt die Hautschutzbarriere und unterstützt die natürliche Ceramidproduktion

Aveeno€11.18228 rev

1y ago

Aveeno Daily Moisturising Bodylotion spendet 48h Feuchtigkeit schützt vor Feuchtigkeitsverlust stärkt die Hautschutzbarriere und pflegt normale bis trockene empfindliche Haut 300ml

Aveeno€9.54136 rev

1y ago

What buyers say about körperöl

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch24%

“Klasse Duft”

Qualität insgesamt13%

“Super Produkt”

Saugfähigkeit6%

“und gut einzieht.”

Eignung für Mischhaut6%

“Für mich die beste Lotion, verbessert das Hautbild und strafft sichtbar”

Eignung für trockene Haut5%

“Bestes Hautöl ever”

Weiches Gefühl5%

“fühlt sich gut an”

Eignung Fettige Haut4%

“Super oil”

Komfort insgesamt4%

“Also sehr angenehm”

Preis-Leistungs-Verhältnis4%

“Alles super, Preis Leistung ok”

Feucht/Trocken4%

“Pflegendes Hautöl”

What buyers complain about

Geruch17%

“Stinkt”

Preis-Leistungs-Verhältnis11%

“Für diesen Preis inakzeptabel”

Allergien11%

“Gut aber irritiert haut”

Ölig/fettig5%

“Fettet sehr”

Auslaufsicher4%

“War undicht leider”

Gesamtgröße3%

“Ein Stück war zu wenig”

Qualität insgesamt3%

“Minderwertig”

Saugfähigkeit3%

“allerdings zieht das Öl bei mir so gut wie überhaupt nicht ein.”

Feucht/Trocken3%

“Es nährt die haut nicht intensiv”

Eignung für trockene Haut2%

“Bitte auf feuchter Haut auftragen”

Top return reasons

Geruch33%

Auslaufsicher19%

Ölig/fettig14%

beworben Vs Tatsächliches Produkt9%

Produktzustand7%

Defekt Material/Teile3%

Haftung/Klebrigkeit2%

Motorleistung2%

Kontamination1%

Hartes Gefühl1%

Common questions

Is körperöl profitable to sell on Amazon Germany?: The niche generates €280K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the körperöl niche?: 19 brands and 196 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in körperöl?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.
When does demand for körperöl peak?: Demand peaks in May–Nov; the busiest month runs 5.4× the quietest.
What does it cost to enter the körperöl niche?: Listings span €2.57–€20.05; the average listing price is €8.85 (sweet spot $15–$100). The average incumbent carries 7,565 reviews — the moat a new listing must climb.

körperöl

körperöl market data

Competition & brand share

Demand & seasonality

Top körperöl search terms

Top körperöl products on Amazon

Top sellers

Newest

Trending

What buyers say about körperöl

What buyers love

What buyers complain about

Top return reasons

Common questions

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