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Kindersicherung Herd

Fail

Demand is soft, at -16.0% this quarter, so Kindersicherung Herd is a Fail.

Flapen Score
48
48 / 100
Top 45% of 631 Baby niches · +1 vs the category median of 47
Market size
€96K/yr129K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
57%top-5 click share · 14 brands · 44 sellers

Flapen Score

Kindersicherung Herd against its category

The dotted line is the Baby average. Past it, Kindersicherung Herd is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kindersicherung Herd market on Amazon at a glance

Shoppers on Amazon Germany searched for Kindersicherung Herd 129K times last year and spent an estimated €96K. The top 5 brands take 85% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €96K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
4.1%
Market size, estimated
€96Ka year
Peak month
October1.4× the quietest month
Top search term
herdschutz kinder21K searches a year

02 · Price

A sale here is worth €18.16.

Listings sell for €18.16 on average, from €6.19 to €61.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €18.16 that is €2K to €5K a year per listing.

Average price
€18.16inside the $15 to $100 sweet spot
Price range
€6.19–€61.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #47 within Sicherheit. It carries 587 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
14.8%
Average rank
#47in Sicherheit
Average rating
4.03 starsAmazon Germany average 4.37 stars
Average reviews
587per listing
Listings tracked
28

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kindersicherung Herd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

44

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

13%

  • Brand 129%
  • Brand 222%
  • Brand 317%
  • Brand 413%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Kindersicherung Herd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kindersicherung Herd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herdschutz kinder21K/yr
  • kindersicherung herd19K/yr
  • kindersicherung herd drehknöpfe13K/yr
  • herdschutz14K/yr
  • herdknopf kindersicherung12K/yr
  • herd kindersicherung12K/yr
  • herd schutz für kinder7K/yr
  • herdsicherung kinder7K/yr
  • herd kindersicherung knöpfe5K/yr
  • herdknöpfe kindersicherung4K/yr

Reviews and returns

What reviews say buyers love and hate about Kindersicherung Herd

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Benutzerfreundlichkeit”
24%of negative reviews mention “Haltbarkeit”
3.0%of orders come back
“Nach einer Woche defekt”
A buyer, on “Haltbarkeit”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kindersicherung Herd questions

Answered from the same tracked data.