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Kinderdecke 100x135

Fail

Demand is soft, at -25.5% this quarter, so Kinderdecke 100x135 is a Fail.

Flapen Score
39
39 / 100
Ranks 498 of 631 Baby niches · −8 vs the category median of 47
Market size
€117K/yr203K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
64%top-5 click share · 11 brands · 20 sellers

Flapen Score

Kinderdecke 100x135 against its category

The dotted line is the Baby average. Past it, Kinderdecke 100x135 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kinderdecke 100x135 market on Amazon at a glance

Shoppers on Amazon Germany searched for Kinderdecke 100x135 203K times last year and spent an estimated €117K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €117K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
2.8%
Market size, estimated
€117Ka year
Peak month
October3.1× the quietest month
Top search term
kinderdecke42K searches a year

02 · Price

A sale here is worth €20.47.

Listings sell for €20.47 on average, from €9.43 to €29.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €20.47 that is €5K to €10K a year per listing.

Average price
€20.47inside the $15 to $100 sweet spot
Price range
€9.43–€29.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #18 within Baby- & Kleinkinderzimmer. It carries 4,679 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
7.3%
Average rank
#18in Baby- & Kleinkinderzimmer
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
4,679per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Kinderdecke 100x135 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

20

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

  • Brand 129%
  • Brand 228%
  • Brand 317%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 11%)

Demand

Kinderdecke 100x135 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Kinderdecke 100x135 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kinderdecke42K/yr
  • kinderbettdecke 100x13526K/yr
  • kinderdecke 100x13522K/yr
  • kinder decke17K/yr
  • bettdecke kinder 100 x 13518K/yr
  • decke kinder16K/yr
  • bettdecke 100x13514K/yr
  • kinder bettdecke 100x13510K/yr
  • decke 100x1357K/yr
  • kinderbettdecke 100 x 1354K/yr

Reviews and returns

What reviews say buyers love and hate about Kinderdecke 100x135

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Dicke”
1.5%of orders come back
“Kopfkissen zu dünn”
A buyer, on “Dicke”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kinderdecke 100x135 questions

Answered from the same tracked data.