Is kinderdecke 100x135 profitable to sell on Amazon Germany?

The niche generates €117K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (39/100).

How competitive is the kinderdecke 100x135 niche?

11 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in kinderdecke 100x135?

Top complaints mined from reviews: Dicke, Qualität insgesamt, Kissen. The return rate is 1.5%.

When does demand for kinderdecke 100x135 peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 3.1× the quietest.

What does it cost to enter the kinderdecke 100x135 niche?

Listings span €9.43–€29.84; the average listing price is €20.47 (sweet spot $15–$100). The average incumbent carries 4,679 reviews — the moat a new listing must climb.

kinderdecke 100x135

Skip it

Soft demand (-25.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Great€20.47

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Good€9.43–€29.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay€117K

€117K/yr · 203K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,679.18

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-25.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kinderdecke 100x135 is a €117K/yr Amazon Germany market (203K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 39/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

kinderdecke 100x135 market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: €123K–€164K; units × avg price
Conversion rate: 2.8%
Avg BSR: #18
Page quality: 0%
Prime: 94%
Sponsored: 100%
Out of stock: 7.3%
Avg brand age: 53 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

Siebenschläfer29%
sleepling28%
Totsy Baby17%
KiGATEX6%
Julius Zöllner5%
ZOLLNER5%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -25.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.1×

Open Trend

Top kinderdecke 100x135 search terms

kinderdecke42K/yr -20.6%1.8% conv.
kinderbettdecke 100x13526K/yr -27.5%5.5% conv.
kinderdecke 100x13522K/yr -34.4%4.2% conv.
kinder decke17K/yr -17.8%1.2% conv.
bettdecke kinder 100 x 13518K/yr -29.8%5.9% conv.
decke kinder16K/yr -21.0%1.2% conv.
bettdecke 100x13514K/yr -26.9%5.9% conv.
kinder bettdecke 100x13510K/yr -30.3%4.3% conv.
decke 100x1357K/yr -25.5%3.9% conv.
kinderbettdecke 100 x 1354K/yr -4.2%1.6% conv.

All search terms

Top kinderdecke 100x135 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Siebenschläfer Baby Bettdecke und Kissen im Set - Kinderdecke 100 x 135 mit Kopfkissen 40x60cm

Siebenschläfer€29.844.8★28,460 rev

sleepling Baby Bettdecke und Kissen Babybettenset Bettzeug Set medium Ganzjahresdecke 100x135 cm und Flachkissen Kopfkissen 40x60 cm Made in EU Oeko-TEX Waschbar

sleepling€15.334.7★3,691 rev

sleepling Ultra leichte Kinderdecke Sommerdecke 100x135 cm Sommer Bettdecke für Kinder dünne Sommerbettdecke aus 100% Mikrofaser Ökotex 100 waschbar 60 Grad

sleepling€12.714.7★2,627 rev

Baby Bettdecke und Kissen Kinderdecke 100x135 cm - Kinderbettdecke Kinder Bettdecken Set und Decke für Kleinkind Babybett Mikrofaser Weiß Oeko-Tex-Zertifikat 100 x 135

Totsy Baby€16.424.4★3,089 rev

sleepling Kinderdecke 100x135 cm Ganzjahresdecke für Kinder Bettdecke Medium Babydecke 100% Mikrofaser Decke Made in EU Ökotex 100 waschbar 60 Grad

sleepling€16.254.7★891 rev

Newest

by launch date

Glückstoff Kinder Bettdecken Set [BETTDECKE & Kissen] - Baby Bett Set - Kinderbettdecke 520g - Ganzjahres Bettdecke & Kissen flach für Babys - Babybettdecke - Bettwäsche Kleinkind (100x135; 40x60)

Glückstoff€26.5234 rev

6mo ago

Kinder Bettdecke ohne Bezug 100x135 cm - Baumwolle Baby Decke und Kissen Set Kinderdecke 100 x 135 und Kopfkissen 60 x 40 - Bettdecken Kinderbettdecke Oeko-Tex Giraffen

Totsy Baby€29.21815 rev

1y ago

Kinder Bettdecke ohne Bezug 100x135 cm - Baumwolle Baby Decke und Kissen Set Kinderdecke 100 x 135 und Kopfkissen 60 x 40 - Bettdecken Kinderbettdecke Oeko-Tex Afrika

Totsy Baby€27.59815 rev

2y ago

KNERST Set Kinderdecke 100x135 und Kissen 40x60cm - Baby Bettdecke und Kissen - atmungsaktiv allergikerfreundlich & pflegeleicht - Kinder Bettdecken Set für kuschelig weiche Träume

KNERST€22.13498 rev

2y ago

Babydecke - Kinderbettdecke - Baby Bettdecke Aus Weicher Oeko-tex Baumwolle - 100x135 - Kuscheldecke Kinder - Geburtsgeschenk Junge Mädchen - Babydecke Mit Noppen - Baby Bettwäsche - Baumwolldecke

SUPERBE BEBE€16.41856 rev

3y ago

What buyers say about kinderdecke 100x135

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkt”

Weiches Gefühl12%

“das Material fühlt sich super weich”

Wärme10%

“wärmt super”

Komfort insgesamt7%

“Super kuschelig”

Schlafqualität7%

“Unser Kind schläft super darin”

Gewicht leicht6%

“Gut verarbeitet und leicht”

Geruch5%

“Stinkt nicht und das Bettenset ist federleicht”

Preis-Leistungs-Verhältnis4%

“Super Preis/Leistung”

Waschechtheit3%

“und sich problemlos waschen”

Gesamtgröße3%

“Passt”

What buyers complain about

Dicke16%

“Kopfkissen zu dünn”

Qualität insgesamt11%

“Schlechte Qualität und irreführende Beschreibung bzgl”

Kissen9%

“Kopfkissen mangelhaft”

beworben Vs Tatsächliches Produkt6%

“Falsche Artikel Beschreibung: 100% Polyester”

Waschechtheit5%

“Habe diese nicht mit Weichspüler gewaschen, da es nach meiner Ansicht nicht auf Kinderhaut gehört”

Griff3%

“Verrutscht schnell”

Produktzustand3%

“Gebrauchten Artikel verschickt”

Polster-/Stoffqualität3%

“Der innen Stoff fällt in der Decke rum”

Farbverblassen/Verfärbung3%

“Verfärbter Fleck auf der Decke”

Materialqualität3%

“Falsche Artikel Beschreibung: 100% Polyester”

Top return reasons

Gesamtgröße28%

Dünn18%

Qualität insgesamt12%

Kissen9%

Materialqualität8%

beworben Vs Tatsächliches Produkt4%

Dicke4%

Wärme2%

Nähen/Finish/Polieren2%

Waschechtheit2%

Common questions

Is kinderdecke 100x135 profitable to sell on Amazon Germany?: The niche generates €117K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (39/100).
How competitive is the kinderdecke 100x135 niche?: 11 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in kinderdecke 100x135?: Top complaints mined from reviews: Dicke, Qualität insgesamt, Kissen. The return rate is 1.5%.
When does demand for kinderdecke 100x135 peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 3.1× the quietest.
What does it cost to enter the kinderdecke 100x135 niche?: Listings span €9.43–€29.84; the average listing price is €20.47 (sweet spot $15–$100). The average incumbent carries 4,679 reviews — the moat a new listing must climb.