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Kälteschutzcreme Gesicht

Fail

Demand is soft, at -86.1% this quarter, so Kälteschutzcreme Gesicht is a Fail.

Flapen Score
31
31 / 100
Ranks 596 of 631 Baby niches · −16 vs the category median of 47
Market size
€45K/yr56K searches / yr
90-day growth
-86.1%search demand this quarter
Competition
74%top-5 click share · 4 brands · 120 sellers

Flapen Score

Kälteschutzcreme Gesicht against its category

The dotted line is the Baby average. Past it, Kälteschutzcreme Gesicht is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kälteschutzcreme Gesicht market on Amazon at a glance

Shoppers on Amazon Germany searched for Kälteschutzcreme Gesicht 56K times last year and spent an estimated €45K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -86.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-86.1%
Conversion, latest week
8.5%
Market size, estimated
€45Ka year
Peak month
January4.9× the quietest month
Top search term
avene cold cream9K searches a year

02 · Price

A sale here is worth €9.38.

Listings sell for €9.38 on average, from €3.89 to €16.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €9.38 that is €2K to €5K a year per listing.

Average price
€9.38under the $15 to $100 sweet spot
Price range
€3.89–€16.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,375 within Babypflege. It carries 1,583 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#1,375in Babypflege
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
1,583per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Kälteschutzcreme Gesicht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 230%
  • Brand 313%
  • Brand 47%
  • Open — no brand owns it (0%)

Demand

Kälteschutzcreme Gesicht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Kälteschutzcreme Gesicht search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avene cold cream9K/yr
  • cold cream8K/yr
  • piz buin mountain4K/yr
  • weleda coldcream gesichtscreme3K/yr
  • weleda coldcream3K/yr
  • kälteschutzcreme gesicht11K/yr
  • wintercreme6K/yr
  • sonnencreme skifahren5K/yr
  • kälteschutzcreme3K/yr
  • wintercreme gesicht4K/yr

Reviews and returns

What reviews say buyers love and hate about Kälteschutzcreme Gesicht

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
8%of negative reviews mention “Eignung für trockene Haut”
0.1%of orders come back
“Allerdings habe ich bei mir festgestellt, dass sie nach einiger Zeit wieder trocken wirkt”
A buyer, on “Eignung für trockene Haut”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kälteschutzcreme Gesicht questions

Answered from the same tracked data.