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Kälteschutzcreme Gesicht

soft demand (-86.1% this quarter) — Kälteschutzcreme Gesicht doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 596 of 631 Baby niches · −16 vs the category median of 47

Market size 11Growth 0Conversion 81Competition 22Returns 99Price range 10Avg price 28Brand share 0Review moat 49Quality gap 40
This niche Category average · 631 niches

Is Kälteschutzcreme Gesicht profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kälteschutzcreme Gesicht is a €45K/yr Amazon Germany market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 31/100.

Kälteschutzcreme Gesicht: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -86.1% over the last 90 days and 8.5% of searches end in a purchase.

€45K

revenue / yr

Units sold / yr8K
Search volume / yr-86.1%56K
Conversion rate8.5%
Avg price€9.38

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 120
Top-5 product click share74%
Open market0%
Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement47%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,583

Top Kälteschutzcreme Gesicht products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

€0€4K€9K€13K€18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Avene50%
  • WELEDA30%
  • Piz Buin13%
  • Pond's7%
  • Open — no brand owns it (0%)

Kälteschutzcreme Gesicht demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR8.5%Products15Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,583Avg BSR#1,375
6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Top Kälteschutzcreme Gesicht search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • avene cold cream9K/yr
  • cold cream8K/yr
  • piz buin mountain4K/yr
  • weleda coldcream gesichtscreme3K/yr
  • weleda coldcream3K/yr
  • kälteschutzcreme gesicht11K/yr
  • wintercreme6K/yr
  • sonnencreme skifahren5K/yr
  • kälteschutzcreme3K/yr
  • wintercreme gesicht4K/yr

What reviews say buyers love and hate about Kälteschutzcreme Gesicht

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt17%

Super Produkt

Eignung Winterwetter17%

Beste Wintercreme

Eignung für trockene Haut10%

Für empfindliche, trockene und rissige Haut das Beste, was es auf dem Markt gibt

Geruch8%

nicht riecht unangenehm

Preis-Leistungs-Verhältnis7%

Fairer Preis

What buyers complain about

48% of reviews
Eignung für trockene Haut8%

Allerdings habe ich bei mir festgestellt, dass sie nach einiger Zeit wieder trocken wirkt

Wischfestigkeit7%

Das lippenzeugs ist bei mir nach ersten Gebrauch abgebrochen und verschmiert

Eignung Feuchtes Wetter7%

hat den skiurlaub daher nicht überlebt

Geruch7%

Vorsicht, riecht ganz schlimm

Helligkeit/Glanz/Glühen3%

kein Glanz oder Pickel, obwohl ich sehr empfindliche Haut habe.

Kälteschutzcreme Gesicht return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
33%
2Lücke/Loch
33%
3Produktzustand
33%

Common Kälteschutzcreme Gesicht questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kälteschutzcreme Gesicht 31/100 on Amazon Germany — Skip it. The niche generates €45K/yr across 15 tracked products. Search demand moved -86.1% over the last 90 days.
Search demand for Kälteschutzcreme Gesicht on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 4.9× the quietest.