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Joie Buggy

Fail

Buyers convert on only 0.3% of searches, so Joie Buggy is a Fail.

Flapen Score
46
46 / 100
Ranks 345 of 631 Baby niches · −1 vs the category median of 47
Market size
€123K/yr381K searches / yr
90-day growth
+23.2%search demand this quarter
Competition
23%top-5 click share · 24 brands · 68 sellers

Flapen Score

Joie Buggy against its category

The dotted line is the Baby average. Past it, Joie Buggy is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joie Buggy market on Amazon at a glance

Shoppers on Amazon Germany searched for Joie Buggy 381K times last year and spent an estimated €123K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €123K a year.

Searches, last 12 months
381K
Growth, 90 days vs prior 90
+23.2%
Conversion, latest week
0.3%
Market size, estimated
€123Ka year
Peak month
March3.2× the quietest month
Top search term
joie buggy94K searches a year

02 · Price

A sale here is worth €111.30.

Listings sell for €111.30 on average, from €30.06 to €329.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €111.30 that is €0 to €11K a year per listing.

Average price
€111.30above the $15 to $100 sweet spot
Price range
€30.06–€329.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€11K
Returns
7.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #60 within Buggys & Zubehör. It carries 1,963 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
65%
Out of stock, average day
6.5%
Average rank
#60in Buggys & Zubehör
Average rating
4.18 starsAmazon Germany average 4.37 stars
Average reviews
1,963per listing
Listings tracked
91

04 · Newcomers

11 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
11Amazon's first-year sales bar
Average brand age
37 months

Products

Top Joie Buggy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

68

Top-5 brand share

87%

Top 20: 99%

Top-5 click share

23%

Top 20: 57%

Open market

11%

  • Brand 143%
  • Brand 224%
  • Brand 311%
  • Brand 47%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (18 brands, 11%)

Demand

Joie Buggy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Joie Buggy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joie buggy94K/yr
  • hauck buggy54K/yr
  • buggy joie33K/yr
  • kinderkraft buggy25K/yr
  • reisebuggy klein und leicht17K/yr
  • reise buggy klein zusammenklappbar8K/yr
  • schirmbuggy14K/yr
  • maxi cosi buggy14K/yr
  • joie litetrax11K/yr
  • buggy hauck12K/yr

Reviews and returns

What reviews say buyers love and hate about Joie Buggy

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Benutzerfreundlichkeit”
13%of negative reviews mention “Radqualität”
7.5%of orders come back
“Rad Hinten links defekt”
A buyer, on “Radqualität”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Joie Buggy questions

Answered from the same tracked data.