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Ikea Hochstuhl

Fail

Shoppers spend an estimated $14K a year here, so Ikea Hochstuhl is a Fail.

Flapen Score
41
41 / 100
Ranks 470 of 631 Baby niches · −6 vs the category median of 47
Market size
€14K/yr37K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
84%top-5 click share · 8 brands · 28 sellers

Flapen Score

Ikea Hochstuhl against its category

The dotted line is the Baby average. Past it, Ikea Hochstuhl is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ikea Hochstuhl market on Amazon at a glance

Shoppers on Amazon Germany searched for Ikea Hochstuhl 37K times last year and spent an estimated €14K. The top 5 brands take 88% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
1.7%
Market size, estimated
€14Ka year
Peak month
July1.7× the quietest month
Top search term
ikea hochstuhl14K searches a year

02 · Price

A sale here is worth €22.37.

Listings sell for €22.37 on average, from €6.11 to €39.77. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €22.37 that is €0 to €2K a year per listing.

Average price
€22.37inside the $15 to $100 sweet spot
Price range
€6.11–€39.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #55 within Ernährung & Stillen. It carries 940 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
44%
Out of stock, average day
5.1%
Average rank
#55in Ernährung & Stillen
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
940per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Ikea Hochstuhl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

28

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

7%

  • Brand 161%
  • Brand 212%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Ikea Hochstuhl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Ikea Hochstuhl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ikea hochstuhl14K/yr
  • ikea antilop5K/yr
  • ikea kinderstuhl6K/yr
  • hochstuhl ikea4K/yr
  • ikea hochstuhl zubehör4K/yr
  • antilop2K/yr
  • antilop hochstuhl2K/yr

Reviews and returns

What reviews say buyers love and hate about Ikea Hochstuhl

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Benutzerfreundlichkeit”
17%of negative reviews mention “Haltbarkeit”
0.8%of orders come back
“Leider schnell kaputt”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Ikea Hochstuhl questions

Answered from the same tracked data.