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Heizstrahler & Feuerstellen

Fail

The top 5 brands take 100% of clicks, so Heizstrahler & Feuerstellen is a Fail.

Flapen Score
39
39 / 100
Ranks 498 of 631 Baby niches · −8 vs the category median of 47
Market size
€535K/yr761K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
72%top-5 click share · 5 brands · 38 sellers

Flapen Score

Heizstrahler & Feuerstellen against its category

The dotted line is the Baby average. Past it, Heizstrahler & Feuerstellen is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heizstrahler & Feuerstellen market on Amazon at a glance

Shoppers on Amazon Germany searched for Heizstrahler & Feuerstellen 761K times last year and spent an estimated €535K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 761K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €535K a year.

Searches, last 12 months
761K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
1.4%
Market size, estimated
€535Ka year
Peak month
October2.1× the quietest month
Top search term
heizstrahler baby207K searches a year

02 · Price

A sale here is worth €51.34.

Listings sell for €51.34 on average, from €21.67 to €94.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At €51.34 that is €51K to €64K a year per listing.

Average price
€51.34inside the $15 to $100 sweet spot
Price range
€21.67–€94.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
€51K–€64K
Returns
4.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Wickeln. It carries 1,416 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
54%
Out of stock, average day
0.0%
Average rank
#6in Wickeln
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
1,416per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Heizstrahler & Feuerstellen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 225%
  • Brand 34%
  • Brand 42%
  • Brand 52%

Demand

Heizstrahler & Feuerstellen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Heizstrahler & Feuerstellen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heizstrahler baby207K/yr
  • wärmelampe baby190K/yr
  • reer heizstrahler67K/yr
  • wärmelampe wickeltisch49K/yr
  • heizstrahler & feuerstellen17K/yr
  • wärmestrahler baby25K/yr
  • baby wärmelampe23K/yr
  • heizstrahler wickeltisch20K/yr
  • wickeltisch heizstrahler24K/yr
  • baby heizstrahler20K/yr

Reviews and returns

What reviews say buyers love and hate about Heizstrahler & Feuerstellen

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Qualität insgesamt”
4.0%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Heizstrahler & Feuerstellen questions

Answered from the same tracked data.