Heilwolle
FailPrices span $6.85–$10.68, mostly outside the sweet spot, so Heilwolle is a Fail.
- Flapen Score
- 35 / 100Ranks 562 of 631 Baby niches · −12 vs the category median of 4735
- Market size
- €120K/yr106K searches / yr
- 90-day growth
- -36.0%search demand this quarter
- Competition
- 94%top-5 click share · 6 brands · 18 sellers
Flapen Score
Heilwolle against its category
The dotted line is the Baby average. Past it, Heilwolle is stronger. Inside it, weaker.
Market
The Heilwolle market on Amazon at a glance
Shoppers on Amazon Germany searched for Heilwolle 106K times last year and spent an estimated €120K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €120K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -36.0%
- Conversion, latest week
- 13.9%
- Market size, estimated
- €120Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- heilwolle baby36K searches a year
02 · Price
A sale here is worth €8.12.
Listings sell for €8.12 on average, from €6.85 to €10.68. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At €8.12 that is €8K to €10K a year per listing.
- Average price
- €8.12under the $15 to $100 sweet spot
- Price range
- €6.85–€10.68
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €8K–€10K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Babypflege. It carries 189 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #111in Babypflege
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 189per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Heilwolle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
18
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Brand 133%
- Brand 231%
- Brand 325%
- Brand 45%
- Brand 54%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Heilwolle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Heilwolle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heilwolle baby36K/yr
- heilwolle30K/yr
- fettwolle baby15K/yr
- fettwolle9K/yr
- heilwolle erwachsene7K/yr
- bio fettwolle baby5K/yr
- fettwolle heilwolle3K/yr
Reviews and returns
What reviews say buyers love and hate about Heilwolle
We read the reviews and the return reasons for every product selling here.
“Leider wenig sorgfältig verarbeitet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heilwolle questions
Answered from the same tracked data.








