Skip to content

Frühstücksmesser

Fail

The top 5 brands take 100% of clicks, so Frühstücksmesser is a Fail.

Flapen Score
49
49 / 100
Top 41% of 631 Baby niches · +2 vs the category median of 47
Market size
€1.1M/yr2.1M searches / yr
90-day growth
-2.0%search demand this quarter
Competition
51%top-5 click share · 4 brands · 104 sellers

Flapen Score

Frühstücksmesser against its category

The dotted line is the Baby average. Past it, Frühstücksmesser is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frühstücksmesser market on Amazon at a glance

Shoppers on Amazon Germany searched for Frühstücksmesser 2.1M times last year and spent an estimated €1.1M. All 4 brands take every click. Demand peaks in Aug–Sep–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
2.8%
Market size, estimated
€1.1Ma year
Peak month
August6.9× the quietest month
Top search term
victorinox753K searches a year

02 · Price

A sale here is worth €19.24.

Listings sell for €19.24 on average, from €5.47 to €67.56. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At €19.24 that is €38K to €48K a year per listing.

Average price
€19.24inside the $15 to $100 sweet spot
Price range
€5.47–€67.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
€38K–€48K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #18 within Ernährung & Stillen. It carries 4,626 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#18in Ernährung & Stillen
Average rating
4.74 starsAmazon Germany average 4.37 stars
Average reviews
4,626per listing
Listings tracked
32

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
55 months

Products

Top Frühstücksmesser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

0%

  • Brand 190%
  • Brand 25%
  • Brand 33%
  • Brand 42%

Demand

Frühstücksmesser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov · busiest ÷ quietest = 6.9×

Search terms

Top Frühstücksmesser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • victorinox753K/yr
  • victorinox messer650K/yr
  • frühstücksmesser160K/yr
  • victorinox küchenmesser132K/yr
  • brötchenmesser109K/yr
  • messer victorinox56K/yr
  • schweizer messer42K/yr
  • brotzeitmesser38K/yr
  • victorinox frühstücksmesser24K/yr
  • victorinox knives10K/yr

Reviews and returns

What reviews say buyers love and hate about Frühstücksmesser

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“Klein und funktionsfähig”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Frühstücksmesser questions

Answered from the same tracked data.