Frühstücksmesser
FailThe top 5 brands take 100% of clicks, so Frühstücksmesser is a Fail.
- Flapen Score
- 49 / 100Top 41% of 631 Baby niches · +2 vs the category median of 4749
- Market size
- €1.1M/yr2.1M searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 51%top-5 click share · 4 brands · 104 sellers
Flapen Score
Frühstücksmesser against its category
The dotted line is the Baby average. Past it, Frühstücksmesser is stronger. Inside it, weaker.
Market
The Frühstücksmesser market on Amazon at a glance
Shoppers on Amazon Germany searched for Frühstücksmesser 2.1M times last year and spent an estimated €1.1M. All 4 brands take every click. Demand peaks in Aug–Sep–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- €1.1Ma year
- Peak month
- August6.9× the quietest month
- Top search term
- victorinox753K searches a year
02 · Price
A sale here is worth €19.24.
Listings sell for €19.24 on average, from €5.47 to €67.56. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At €19.24 that is €38K to €48K a year per listing.
- Average price
- €19.24inside the $15 to $100 sweet spot
- Price range
- €5.47–€67.56
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €38K–€48K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #18 within Ernährung & Stillen. It carries 4,626 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #18in Ernährung & Stillen
- Average rating
- 4.74 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,626per listing
- Listings tracked
- 32
04 · Newcomers
9 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Frühstücksmesser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Victorinox Swiss Classic Frühstücksmesser Brötchenmesser Scharfe Klinge Wellenschliff 11 cm Kunststoffgriff Rostfreier Stahl Set 6teilig Schwarz
- Price
- €22.03
- Rating
- 4.9/5
- Reviews
- 18,346
- Age
- 15y ago

Victorinox Swiss Classic Frühstücksmesser Brötchenmesser Scharfe Klinge Wellenschliff 11 cm Kunststoffgriff Rostfreier Stahl Set 6teilig
- Price
- €20.27
- Rating
- 4.9/5
- Reviews
- 6,435
- Age
- 1y ago

Victorinox Smart Card Wallet 2-in-1 Portemonnaie mit Multitool 10 Funktionen Swiss Made Kartenetui Inkl. Geldscheinband Iconic Red (Rot)
- Price
- €67.56
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 2y ago

Victorinox Swiss Classic Küchenmesser Set 3teilig Gemüse- Tomaten- und Frühstücksmesser Rostfreier Stahl Schwarz
- Price
- €11.67
- Rating
- 4.8/5
- Reviews
- 282
- Age
- 11mo ago

WMF Classic Line Frühstücksmesser Set 6-teilig 23 cm Brötchenmesser Wellenschliff Brotzeitmesser Spezialklingenstahl Kunststoffgriff schwarz
- Price
- €13.77
- Rating
- 4.8/5
- Reviews
- 6,019
- Age
- 8y ago
Trending
estimated 90-day click momentum
Victorinox Swiss Classic Faltbares Picknick-Messer für Wanderungen Obst Gemüse Brötchen Wurst mit Wellenschliff Extra Scharf Blau
- Price
- €13.33
- Rating
- 4.8/5
- Reviews
- 523
- Age
- 11mo ago

Victorinox Swiss Classic Schäl- und Gemüsemesser Set 2teilig Extra Scharfe Klinge Gerader Schliff für Präzise Schnitte 8 cm Rostfreier Stahl Schwarz
- Price
- €8.60
- Rating
- 4.8/5
- Reviews
- 4,360
- Age
- 15y ago

Victorinox Smart Card Wallet 2-in-1 Portemonnaie mit Multitool 10 Funktionen Swiss Made Kartenetui Inkl. Geldscheinband Iconic Red (Rot)
- Price
- €67.56
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 2y ago

Victorinox Synergy X Alox Taschenmesser Multifunktionsmesser aus Edelstahl für Alltag Arbeit & Outdoor mit Schere & Trageclip
- Price
- €57.91
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 8mo ago

Victorinox Multitool Karte Swiss Card Classic Taschenmesser in Kreditkartenformat 10 Funktionen Spitzklinge Schere
- Price
- €25.30
- Rating
- 4.8/5
- Reviews
- 4,840
- Age
- 17y ago
Newest
by launch date
Victorinox Synergy X Alox Taschenmesser Multifunktionsmesser aus Edelstahl für Alltag Arbeit & Outdoor mit Schere & Trageclip
- Price
- €57.91
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 8mo ago

Victorinox Swiss Classic Küchenmesser Set 3teilig Gemüse- Tomaten- und Frühstücksmesser Rostfreier Stahl Schwarz
- Price
- €11.67
- Rating
- 4.8/5
- Reviews
- 282
- Age
- 11mo ago

Victorinox Swiss Classic Faltbares Picknick-Messer für Wanderungen Obst Gemüse Brötchen Wurst mit Wellenschliff Extra Scharf Blau
- Price
- €13.33
- Rating
- 4.8/5
- Reviews
- 523
- Age
- 11mo ago

Victorinox Swiss Classic Schäl- und Gemüsemesser Set 2teilig Extra Scharfe Klinge Gerader Schliff für Präzise Schnitte 8 cm Rostfreier Stahl Rot
- Price
- €6.99
- Rating
- 4.8/5
- Reviews
- 632
- Age
- 11mo ago

Victorinox Swiss Classic Schäl- und Gemüsemesser Set 2teilig Extra Scharfe Klinge Gerader Schliff für Präzise Schnitte 8 cm Rostfreier Stahl Schwarz
- Price
- €7.32
- Rating
- 4.8/5
- Reviews
- 632
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
104
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 88%
Open market
0%
- Victorinox90%
- WMF5%
- GRÄWE3%
- targzier2%
Demand
Frühstücksmesser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Nov · busiest ÷ quietest = 6.9×
Search terms
Top Frühstücksmesser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- victorinox753K/yr
- victorinox messer650K/yr
- frühstücksmesser160K/yr
- victorinox küchenmesser132K/yr
- brötchenmesser109K/yr
- messer victorinox56K/yr
- schweizer messer42K/yr
- brotzeitmesser38K/yr
- victorinox frühstücksmesser24K/yr
- victorinox knives10K/yr
Reviews and returns
What reviews say buyers love and hate about Frühstücksmesser
We read the reviews and the return reasons for every product selling here.
“Klein und funktionsfähig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frühstücksmesser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








