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Flaches Kissen

Flaches Kissen shows a sweet-spot price point ($27.52 avg), but a small market ($72K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 38% of 631 Baby niches · +3 vs the category median of 47

Market size 18Growth 19Conversion 44Competition 57Returns 68Price range 89Avg price 95Brand share 77Review moat 25Quality gap 62
This niche Category average · 631 niches

Is Flaches Kissen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Flaches Kissen is a €72K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Flaches Kissen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.3% over the last 90 days and 3.5% of searches end in a purchase.

€72K

revenue / yr

Units sold / yr3K
Search volume / yr-12.3%75K
Conversion rate3.5%
Avg price€27.52

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers20 · 35
Top-5 product click share51%
Open market42%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement92%
New entrants (1y)5· 2 succeeded
Avg rating4.4★
Avg reviews4,170

Top Flaches Kissen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€9K€11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

35

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

35%

  • sleepling19%
  • Iwacool15%
  • AOTOZE9%
  • SUPA MODERN9%
  • Julius Zöllner7%
  • TOPROUD7%

Flaches Kissen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR3.5%Products24Brands20Top 5 Brands58%OOS Rate5.2%Rating4.4★Reviews4,170Avg BSR#105
2K2KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Flaches Kissen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • flaches kissen14K/yr
  • bauchschläferkissen 40x8017K/yr
  • flaches kopfkissen16K/yr
  • kissen flach12K/yr
  • kopfkissen flach11K/yr
  • dünnes kissen4K/yr

What reviews say buyers love and hate about Flaches Kissen

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Kissen23%

Super Kissen

Qualität insgesamt14%

Super Produkt

Komfort insgesamt13%

Comfort

Schlafqualität11%

Bester Schlaf seitdem- ever

Weiches Gefühl5%

Angenehm soft

What buyers complain about

64% of reviews
Kissen20%

The pillow is too flat and low

Gesamtgröße8%

Die Maße sind nicht ganz ideal für Bezüge der Größe 40x80 cm

Dicke8%

Sowieso recht dünn

Geruch7%

Stinkt extrem nach Plastik

Körperunterstützung5%

Stützt 0, hab furchtbar geschlafen

Flaches Kissen return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
24%
2Kissen
18%
3Komfort insgesamt
12%
4Weiches Gefühl
8%
5Dünn
8%

Common Flaches Kissen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flaches Kissen 50/100 on Amazon Germany — Worth a look. The niche generates €72K/yr across 24 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -12.3% over the last 90 days.
Search demand for Flaches Kissen on Amazon Germany peaks in Nov, where the busiest month runs 1.6× the quietest.