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Flaches Kissen

Maybe

Products sell for $27.52 on average, inside the sweet spot. But shoppers spend an estimated $72K a year here, so Flaches Kissen is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 631 Baby niches · +3 vs the category median of 47
Market size
€72K/yr75K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
51%top-5 click share · 20 brands · 35 sellers

Flapen Score

Flaches Kissen against its category

The dotted line is the Baby average. Past it, Flaches Kissen is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flaches Kissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Flaches Kissen 75K times last year and spent an estimated €72K. The top 5 brands take 58% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €72K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
3.5%
Market size, estimated
€72Ka year
Peak month
November1.6× the quietest month
Top search term
flaches kissen14K searches a year

02 · Price

A sale here is worth €27.52.

Listings sell for €27.52 on average, from €11.62 to €58.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €27.52 that is €0 to €3K a year per listing.

Average price
€27.52inside the $15 to $100 sweet spot
Price range
€11.62–€58.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #105 within Baby- & Kleinkinderzimmer. It carries 4,170 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
71%
Out of stock, average day
5.2%
Average rank
#105in Baby- & Kleinkinderzimmer
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
4,170per listing
Listings tracked
24

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Flaches Kissen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

35

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

35%

  • Brand 119%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Flaches Kissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Flaches Kissen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flaches kissen14K/yr
  • bauchschläferkissen 40x8017K/yr
  • flaches kopfkissen16K/yr
  • kissen flach12K/yr
  • kopfkissen flach11K/yr
  • dünnes kissen4K/yr

Reviews and returns

What reviews say buyers love and hate about Flaches Kissen

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Kissen”
20%of negative reviews mention “Kissen”
2.3%of orders come back
“The pillow is too flat and low”
A buyer, on “Kissen”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flaches Kissen questions

Answered from the same tracked data.