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Federwiege

Fail

Buyers convert on only 0.4% of searches, so Federwiege is a Fail.

Flapen Score
46
46 / 100
Ranks 345 of 631 Baby niches · −1 vs the category median of 47
Market size
€164K/yr435K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
55%top-5 click share · 18 brands · 46 sellers

Flapen Score

Federwiege against its category

The dotted line is the Baby average. Past it, Federwiege is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Federwiege market on Amazon at a glance

Shoppers on Amazon Germany searched for Federwiege 435K times last year and spent an estimated €164K. The top 5 brands take 70% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €164K a year.

Searches, last 12 months
435K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
0.4%
Market size, estimated
€164Ka year
Peak month
November1.8× the quietest month
Top search term
federwiege baby116K searches a year

02 · Price

A sale here is worth €107.41.

Listings sell for €107.41 on average, from €19.40 to €313.47. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €107.41 that is €0 to €11K a year per listing.

Average price
€107.41above the $15 to $100 sweet spot
Price range
€19.40–€313.47
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€11K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #78 within Baby- & Kleinkinderzimmer. It carries 3,072 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
50%
Out of stock, average day
10.0%
Average rank
#78in Baby- & Kleinkinderzimmer
Average rating
4.05 starsAmazon Germany average 4.37 stars
Average reviews
3,072per listing
Listings tracked
22

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Federwiege products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

46

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

30%

  • Brand 135%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Federwiege search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Federwiege search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • federwiege baby116K/yr
  • federwiege143K/yr
  • swing to sleep71K/yr
  • federwiege mit motor21K/yr
  • swing2sleep federwiege13K/yr
  • federwiege baby mit motor7K/yr
  • baby federwiege8K/yr
  • swing2sleep6K/yr
  • elektrische federwiege6K/yr
  • federwiege mit motor und gestell14K/yr

Reviews and returns

What reviews say buyers love and hate about Federwiege

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Geräuschpegel”
1.6%of orders come back
“Motor laut”
A buyer, on “Geräuschpegel”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Federwiege questions

Answered from the same tracked data.