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Elvie Milchpumpe

Fail

Shoppers spend an estimated $37K a year here, so Elvie Milchpumpe is a Fail.

Flapen Score
39
39 / 100
Ranks 498 of 631 Baby niches · −8 vs the category median of 47
Market size
€37K/yr23K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
58%top-5 click share · 8 brands · 25 sellers

Flapen Score

Elvie Milchpumpe against its category

The dotted line is the Baby average. Past it, Elvie Milchpumpe is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elvie Milchpumpe market on Amazon at a glance

Shoppers on Amazon Germany searched for Elvie Milchpumpe 23K times last year and spent an estimated €37K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Sep–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
1.0%
Market size, estimated
€37Ka year
Peak month
July3.4× the quietest month
Top search term
elvie milchpumpe12K searches a year

02 · Price

A sale here is worth €160.31.

Listings sell for €160.31 on average, from €59.46 to €418.87. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €160.31 that is €0 to €16K a year per listing.

Average price
€160.31above the $15 to $100 sweet spot
Price range
€59.46–€418.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€16K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #90 within Ernährung & Stillen. It carries 2,300 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
27.4%
Average rank
#90in Ernährung & Stillen
Average rating
3.96 starsAmazon Germany average 4.37 stars
Average reviews
2,300per listing
Listings tracked
24

04 · Newcomers

13 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
13Amazon's first-year sales bar
Average brand age
24 months

Products

Top Elvie Milchpumpe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

25

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

4%

  • Brand 154%
  • Brand 219%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 4%)

Demand

Elvie Milchpumpe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Elvie Milchpumpe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elvie milchpumpe12K/yr
  • elvie pump5K/yr
  • elvie4K/yr
  • milchpumpe elvie1K/yr

Reviews and returns

What reviews say buyers love and hate about Elvie Milchpumpe

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Benutzerfreundlichkeit”
11%of negative reviews mention “Haltbarkeit”
0.3%of orders come back
“Haltbarkeit schlecht”
A buyer, on “Haltbarkeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Elvie Milchpumpe questions

Answered from the same tracked data.