Is elvie milchpumpe profitable to sell on Amazon Germany?

The niche generates €37K/yr across 24 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (39/100).

How competitive is the elvie milchpumpe niche?

8 brands and 25 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in elvie milchpumpe?

Top complaints mined from reviews: Haltbarkeit, Akkulaufzeit, Saugen. The return rate is 0.3%.

When does demand for elvie milchpumpe peak?

Demand peaks in Jul–Sep–Oct–Nov; the busiest month runs 3.4× the quietest.

What does it cost to enter the elvie milchpumpe niche?

Listings span €59.46–€418.87; the average listing price is €160.31 (sweet spot $15–$100). The average incumbent carries 2,300 reviews — the moat a new listing must climb.

elvie milchpumpe

Skip it

A small market ($37K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Good€160.31

avg listing price — sweet spot $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,300.25

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad€59.46–€418.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€37K

€37K/yr · 23K searches

Signals Quality Gap High Price

According to Flapen's Amazon Germany niche tracking, elvie milchpumpe is a €37K/yr Amazon Germany market (23K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Sep–Oct–Nov. Verdict: Skip it — 39/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

elvie milchpumpe market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: €16K–€40K; units × avg price
Conversion rate: 1.0%
Avg BSR: #90
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 27.4%
Avg brand age: 24 months
Avg seller age: 212 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

Elvie54%
Momcozy19%
AVENT7%
Medela6%
eufy Security6%
Nuliie4%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Jul, Sep, Oct, Nov · busiest ÷ quietest = 3.4×

Open Trend

Top elvie milchpumpe search terms

elvie milchpumpe12K/yr -13.2%0.3% conv.
elvie pump5K/yr +3.0%0.6% conv.
elvie4K/yr -12.2%0.0% conv.
milchpumpe elvie1K/yr -14.8%0.0% conv.

All search terms

Top elvie milchpumpe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tragbare elektrische Doppel-Milchpumpe Elvie Pump (inklusive Schalen 21/24 mm) - Leise freihändig - Einfach zu reinigen und zu transportieren - Steuerung über die App Kabellos

Elvie€418.873.8★4,081 rev

Tragbare elektrische Single-Milchpumpe Elvie Pump (inklusive Schalen 21/24mm) - Leise freihändig - Einfach zu reinigen und zu transportieren - Steuerung über die App Kabellos

Elvie€221.543.8★4,081 rev

Elvie Stride (Doppelt) - Krankenhausgerechte saugstarke anwendungsgesteuerte Milchpumpe - Freihändige bequeme elektrische Milchpumpe mit 2 Modi und 150 ml Fassungsvermögen pro Behälter

Elvie€215.263.2★100 rev

Elvie Stride 2- Zwei elektrische Milchpumpen Freihändige Milchpumpe Tragbare Milchpumpe Grundausstattung für Neugeborene

Elvie€248.453.7★148 rev

Momcozy M5 Smart Milchpumpe Elektrische App-Steuerung Milchpumpen handsfree tragbare Doppel Brustpumpen mit Babymund Doppelgedichtete Brusthaube mit 3 Modi und 9 Stufen - 2 Pack Grau

Momcozy€152.124.0★286 rev

Newest

by launch date

eufy Tragbare Milchpumpe S2 Pro sanfte Wärmemassage mit HeatFlow 2.0 & VibraPump Brustwarzen-Licht App-Steuerung Füllstandsalarm kabelloses Ladecase 7 Tage Akkulaufzeit freihändiges Abpumpen

eufy Security€299.7417 rev

1mo ago

Momcozy M5 Smart Milchpumpe Elektrische App-Steuerung Milchpumpen handsfree tragbare Doppel Brustpumpen mit Babymund Doppelgedichtete Brusthaube mit 3 Modi und 9 Stufen - 2 Pack Rot

Momcozy€150.30124 rev

1mo ago

Momcozy Milchpumpe Elektrisch S12 Pro Quick Freihändig breast pump electric Tragbare Milchpumpe Elektrisch mit DoubleFit Hybrid-Brusthaube Brustpumpe mit 3 Modi & 9 Stufen 1er-Set Weiß

Momcozy€59.46157 rev

4mo ago

Momcozy Milchpumpe Elektrisch S12 Pro Quick Freihändig breast pump electric Tragbare Milchpumpe Elektrisch mit DoubleFit Hybrid-Brusthaube Brustpumpe mit 3 Modi & 9 Stufen 2er-Set Weiß

Momcozy€114.86157 rev

4mo ago

Nuliie Milchpumpe Elektrisch tragbare (2 Packs Grey White)

Nuliie€60.8514 rev

5mo ago

What buyers say about elvie milchpumpe

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit18%

“ist es relativ easy.”

Qualität insgesamt11%

“Super Produkt”

Komfort insgesamt9%

“Es ist einfach viel angenehmer in der Handhabung”

Einfache Reinigung7%

“reinigen”

Preis-Leistungs-Verhältnis5%

“Lohnt jede Cent”

Stillfreundlich5%

“Hands free Milchpumpe mit starker Leistung und flexiblem Alltagseinsatz”

Portabilität4%

“Intelligent und sehr benutzerfreundlich”

Akkulaufzeit4%

“- Lange Akkulaufzeit – reicht für mehrere Abpump-Sessions, ideal für unterwegs”

Gesamtgröße3%

“Passt alles”

Design insgesamt3%

“freihändiges Design”

What buyers complain about

Haltbarkeit11%

“Haltbarkeit schlecht”

Akkulaufzeit9%

“Nur der Akku könnte länger halten”

Saugen7%

“Ganz minimale Saugkraft”

Preis-Leistungs-Verhältnis7%

“Geld nicht ansatzweise wert”

Auslaufsicher7%

“Aaaber gerade mal 5 Wochen später die Membran undicht”

Qualität insgesamt5%

“Ungenügende Qualität”

Geruch3%

“Stinkt extrem giftig”

Funktionalität insgesamt3%

“Funktion nicht”

Einfache Reinigung3%

“Reinigung ist trotz Spülmaschine fummelig”

Benutzerfreundlichkeit3%

“unpraktisch”

Top return reasons

Motorleistung100%

Common questions

Is elvie milchpumpe profitable to sell on Amazon Germany?: The niche generates €37K/yr across 24 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (39/100).
How competitive is the elvie milchpumpe niche?: 8 brands and 25 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in elvie milchpumpe?: Top complaints mined from reviews: Haltbarkeit, Akkulaufzeit, Saugen. The return rate is 0.3%.
When does demand for elvie milchpumpe peak?: Demand peaks in Jul–Sep–Oct–Nov; the busiest month runs 3.4× the quietest.
What does it cost to enter the elvie milchpumpe niche?: Listings span €59.46–€418.87; the average listing price is €160.31 (sweet spot $15–$100). The average incumbent carries 2,300 reviews — the moat a new listing must climb.