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Elsa Bettwäsche 135x200

Fail

Demand is soft, at -33.1% this quarter, so Elsa Bettwäsche 135x200 is a Fail.

Flapen Score
44
44 / 100
Ranks 402 of 631 Baby niches · −3 vs the category median of 47
Market size
€88K/yr121K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
46%top-5 click share · 9 brands · 41 sellers

Flapen Score

Elsa Bettwäsche 135x200 against its category

The dotted line is the Baby average. Past it, Elsa Bettwäsche 135x200 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elsa Bettwäsche 135x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for Elsa Bettwäsche 135x200 121K times last year and spent an estimated €88K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
2.8%
Market size, estimated
€88Ka year
Peak month
December4.4× the quietest month
Top search term
elsa bettwäsche 135x20031K searches a year

02 · Price

A sale here is worth €25.99.

Listings sell for €25.99 on average, from €13.81 to €35.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €25.99 that is €3K to €6K a year per listing.

Average price
€25.99inside the $15 to $100 sweet spot
Price range
€13.81–€35.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€3K–€6K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #168 within Baby- & Kleinkinderzimmer. It carries 356 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
96%
Out of stock, average day
2.0%
Average rank
#168in Baby- & Kleinkinderzimmer
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
356per listing
Listings tracked
25

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Elsa Bettwäsche 135x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

41

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

4%

  • Brand 139%
  • Brand 216%
  • Brand 314%
  • Brand 413%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (3 brands, 4%)

Demand

Elsa Bettwäsche 135x200 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Elsa Bettwäsche 135x200 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elsa bettwäsche 135x20031K/yr
  • frozen bettwäsche 135x20013K/yr
  • elsa bettwäsche12K/yr
  • anna und elsa bettwäsche 135x20011K/yr
  • eiskönigin bettwäsche 135x2008K/yr
  • eiskönigin bettwäsche12K/yr
  • bettwäsche elsa7K/yr
  • frozen bettwäsche6K/yr
  • anna und elsa bettwäsche5K/yr
  • bettwäsche eiskönigin 135x2005K/yr

Reviews and returns

What reviews say buyers love and hate about Elsa Bettwäsche 135x200

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Hartes Gefühl”
2.3%of orders come back
“Der Stoff ist etwas grob”
A buyer, on “Hartes Gefühl”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Elsa Bettwäsche 135x200 questions

Answered from the same tracked data.