Is ekzem creme profitable to sell on Amazon Germany?

The niche generates €160K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (45/100).

How competitive is the ekzem creme niche?

9 brands and 85 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in ekzem creme?

Top complaints mined from reviews: Allergien, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for ekzem creme peak?

Demand peaks in Apr; the busiest month runs 3.1× the quietest.

What does it cost to enter the ekzem creme niche?

Listings span €6.80–€20.76; the average listing price is €12.92 (sweet spot $15–$100). The average incumbent carries 4,229 reviews — the moat a new listing must climb.

ekzem creme

Skip it

Soft demand (-11.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good€12.92

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay€6.80–€20.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€160K

€160K/yr · 174K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,228.86

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, ekzem creme is a €160K/yr Amazon Germany market (174K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr. Verdict: Skip it — 45/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

ekzem creme market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: €162K–€194K; units × avg price
Conversion rate: 7.1%
Avg BSR: #55
Page quality: 0%
Prime: 93%
Sponsored: 71%
Out of stock: 0.5%
Avg brand age: 71 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Bepanthen54%
La Roche-Posay12%
BEPANTHENOL11%
Azulenal6%
Evolsin6%
Eucerin4%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -11.3% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 3.1×

Open Trend

Top ekzem creme search terms

bepanthen sensiderm creme67K/yr -22.5%8.3% conv.
ekzem creme28K/yr +13.4%3.6% conv.
eczema cream15K/yr +7.8%1.8% conv.
bepanthen sensiderm11K/yr -7.4%8.7% conv.
ekzem9K/yr +8.2%1.2% conv.
dyshidrotisches ekzem salbe9K/yr +33.7%2.4% conv.
eczema5K/yr +7.4%2.3% conv.
bepanthen ekzem creme4K/yr -2.1%9.8% conv.
lipikar eczema med6K/yr -46.3%11.5% conv.
dermatitis creme5K/yr -24.4%1.8% conv.

All search terms

Top ekzem creme products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bepanthen Sensiderm I lindert Juckreiz und Rötungen bei trockener gereizter und juckender Haut I stabilisiert die Hautbarriere I kortisonfrei I 20g

Bepanthen€8.634.5★3,118 rev

Bepanthen Ekzem Creme 20 G

Bepanthen€14.564.4★166 rev

Bepanthen Sensiderm Creme 20 g (2er Pack)

Bepanthen€15.714.5★3,118 rev

La Roche-Posay Lipikar Eczema Med Akutcreme zur schnellen Milderung von Ekzem-Symptomen bei Neurodermitis Unterstützung für das natürliche Mikrobiom der Haut 30ml

La Roche-Posay€17.154.4★411 rev

Azulenal Salbe mit Guajazulen entzündungshemmende Creme bei Hautirritationen Juckreiz - auch bei Hämorrhoiden Analfissuren lindert Rötungen Brennen Schmerzen und Spannungsgefühle (20 g)

Azulenal€9.694.3★5,709 rev

Newest

by launch date

100g Eczema Creme Beruhigende Ekzem Anti Juckreiz Creme Nährende Feuchtigkeitspflege Repair für trockene Haut Lindert Rötungen Sanfte Pflegecreme

PetalPulse€8.5922 rev

3mo ago

Bepanthen Sensiderm Creme 20 g (2er Pack)

Bepanthen€15.713,118 rev

3mo ago

Beruhigende Ekzem Creme für Juckreiz Rötungen Trockene irritierter Ekzem Neigende Haut Nährende Feuchtigkeitspflege 18g

BioRelie€9.8327 rev

4mo ago

La Roche-Posay Lipikar Eczema Med Akutcreme zur schnellen Milderung von Ekzem-Symptomen bei Neurodermitis Unterstützung für das natürliche Mikrobiom der Haut 30ml

La Roche-Posay€17.15411 rev

4y ago

Bepanthol Calm Crema 50G

BEPANTHOL€17.032,120 rev

7y ago

What buyers say about ekzem creme

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Top Produkt”

Allergien16%

“Beste Creme für Allergiker”

Eignung für Mischhaut7%

“Liebe die Creme habe dadurch ein sehr schönes Hautbild bekommen”

beworben Vs Tatsächliches Produkt7%

“Produkt Information”

Effizienz7%

“Wirkt super”

Feucht/Trocken6%

“spendet viel Feuchtigkeit”

Eignung für trockene Haut6%

“Fazit: Sehr zuverlässige Pflege bei trockener oder gestresster Haut”

Saugfähigkeit4%

“Zieht gut ein und verschafft Linderung”

Weiches Gefühl3%

“Sanfte Haut”

Hautgesundheit3%

“meine Gesichtshaut fühlt sich besser an”

What buyers complain about

Allergien22%

“Ich habe massive Hautprobleme”

Funktionalität insgesamt21%

“Hilft gar nicht”

Preis-Leistungs-Verhältnis10%

“Für den Preis pro Gramm nicht billig”

Sprachprobleme4%

“Keine deutsche Beschreibung”

Verdünnt/wässrig4%

“Etwas sehr flüssig”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Keine deutsche Gebrauchsanweisung”

Feucht/Trocken3%

“Diese waren auch sehr trocken”

Geruch3%

“stinkt etwas”

Farbverblassen/Verfärbung2%

“Der ganze Körper war rot”

beworben Vs Tatsächliches Produkt2%

“Es handelt sich nicht um die Creme „DERMA“ wie auf den Bildern zu sehen”

Top return reasons

Funktionalität insgesamt28%

beworben Vs Tatsächliches Produkt13%

Geruch9%

Inhaltsstoffe – insgesamt6%

Gesamtgröße5%

Produktzustand5%

Preis-Leistungs-Verhältnis4%

Ölig/fettig4%

Qualität insgesamt4%

Sprachprobleme3%

Common questions

Is ekzem creme profitable to sell on Amazon Germany?: The niche generates €160K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (45/100).
How competitive is the ekzem creme niche?: 9 brands and 85 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in ekzem creme?: Top complaints mined from reviews: Allergien, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for ekzem creme peak?: Demand peaks in Apr; the busiest month runs 3.1× the quietest.
What does it cost to enter the ekzem creme niche?: Listings span €6.80–€20.76; the average listing price is €12.92 (sweet spot $15–$100). The average incumbent carries 4,229 reviews — the moat a new listing must climb.