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Ekzem Creme

Fail

Demand is soft, at -11.3% this quarter, so Ekzem Creme is a Fail.

Flapen Score
45
45 / 100
Ranks 369 of 631 Baby niches · −2 vs the category median of 47
Market size
€160K/yr174K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
65%top-5 click share · 9 brands · 85 sellers

Flapen Score

Ekzem Creme against its category

The dotted line is the Baby average. Past it, Ekzem Creme is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ekzem Creme market on Amazon at a glance

Shoppers on Amazon Germany searched for Ekzem Creme 174K times last year and spent an estimated €160K. The top 5 brands take 88% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €160K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
7.1%
Market size, estimated
€160Ka year
Peak month
April3.1× the quietest month
Top search term
bepanthen sensiderm creme67K searches a year

02 · Price

A sale here is worth €12.92.

Listings sell for €12.92 on average, from €6.80 to €20.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €12.92 that is €10K to €13K a year per listing.

Average price
€12.92under the $15 to $100 sweet spot
Price range
€6.80–€20.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
€10K–€13K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #55 within Babypflege. It carries 4,229 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
0.5%
Average rank
#55in Babypflege
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
4,229per listing
Listings tracked
14

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Ekzem Creme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

85

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

8%

  • Brand 154%
  • Brand 212%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Ekzem Creme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMay

Peak months: Apr · busiest ÷ quietest = 3.1×

Search terms

Top Ekzem Creme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bepanthen sensiderm creme67K/yr
  • ekzem creme28K/yr
  • eczema cream15K/yr
  • bepanthen sensiderm11K/yr
  • ekzem9K/yr
  • dyshidrotisches ekzem salbe9K/yr
  • eczema5K/yr
  • bepanthen ekzem creme4K/yr
  • lipikar eczema med6K/yr
  • dermatitis creme5K/yr

Reviews and returns

What reviews say buyers love and hate about Ekzem Creme

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Allergien”
0.1%of orders come back
“Ich habe massive Hautprobleme”
A buyer, on “Allergien”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ekzem Creme questions

Answered from the same tracked data.