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Ekzem Creme

soft demand (-11.3% this quarter) — Ekzem Creme doesn't clear our bar today.

Flapen Score

45
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Ranks 369 of 631 Baby niches · −2 vs the category median of 47

Market size 34Growth 19Conversion 75Competition 33Returns 99Price range 41Avg price 58Brand share 28Review moat 25Quality gap 55
This niche Category average · 631 niches

Is Ekzem Creme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ekzem Creme is a €160K/yr Amazon Germany market (174K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr. Verdict: Skip it — 45/100.

Ekzem Creme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.3% over the last 90 days and 7.1% of searches end in a purchase.

€160K

revenue / yr

Units sold / yr15K
Search volume / yr-11.3%174K
Conversion rate7.1%
Avg price€12.92

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 85
Top-5 product click share65%
Open market12%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement71%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews4,229

Top Ekzem Creme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€16K€32K€48K€64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

85

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

8%

  • Bepanthen54%
  • La Roche-Posay12%
  • BEPANTHENOL11%
  • Azulenal6%
  • Evolsin6%
  • Eucerin4%
  • Open — no brand owns it (3 brands, 8%)

Ekzem Creme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume174KCVR7.1%Products14Brands9Top 5 Brands88%OOS Rate0.5%Rating4.4★Reviews4,229Avg BSR#55
4K3KHoliday '24Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMay

Peak months: Apr · busiest ÷ quietest = 3.1×

Top Ekzem Creme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bepanthen sensiderm creme67K/yr
  • ekzem creme28K/yr
  • eczema cream15K/yr
  • bepanthen sensiderm11K/yr
  • ekzem9K/yr
  • dyshidrotisches ekzem salbe9K/yr
  • eczema5K/yr
  • bepanthen ekzem creme4K/yr
  • lipikar eczema med6K/yr
  • dermatitis creme5K/yr

What reviews say buyers love and hate about Ekzem Creme

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Qualität insgesamt16%

Top Produkt

Allergien16%

Beste Creme für Allergiker

Eignung für Mischhaut7%

Liebe die Creme habe dadurch ein sehr schönes Hautbild bekommen

beworben Vs Tatsächliches Produkt7%

Produkt Information

Effizienz7%

Wirkt super

What buyers complain about

75% of reviews
Allergien22%

Ich habe massive Hautprobleme

Funktionalität insgesamt21%

Hilft gar nicht

Preis-Leistungs-Verhältnis10%

Für den Preis pro Gramm nicht billig

Sprachprobleme4%

Keine deutsche Beschreibung

Verdünnt/wässrig4%

Etwas sehr flüssig

Ekzem Creme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
28%
2beworben Vs Tatsächliches Produkt
13%
3Geruch
9%
4Inhaltsstoffe – insgesamt
6%
5Gesamtgröße
5%

Common Ekzem Creme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ekzem Creme 45/100 on Amazon Germany — Skip it. The niche generates €160K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -11.3% over the last 90 days.
Search demand for Ekzem Creme on Amazon Germany peaks in Apr, where the busiest month runs 3.1× the quietest.