Is Einschlafhilfe Erwachsene profitable to sell on Amazon Germany?

Flapen scores Einschlafhilfe Erwachsene 57 out of 100 on Amazon Germany, a Maybe. Shoppers spend €210K a year across 34 tracked products. 5 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew -36.3% in the last 90 days.

How competitive is the Einschlafhilfe Erwachsene niche on Amazon Germany?

28 brands and 98 sellers compete in Einschlafhilfe Erwachsene on Amazon Germany. The top 5 Einschlafhilfe Erwachsene products take 44% of clicks, and the top 5 brands take 51%.

What do buyers complain about in Einschlafhilfe Erwachsene?

Einschlafhilfe Erwachsene buyers on Amazon Germany complain most about Funktionalität insgesamt, Schlafqualität, and Haltbarkeit. An estimated 0.7% of orders come back.

When does demand for Einschlafhilfe Erwachsene peak?

Search demand for Einschlafhilfe Erwachsene on Amazon Germany peaks in Sep, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Einschlafhilfe Erwachsene niche?

Einschlafhilfe Erwachsene sells for €25.99 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €2.91 to €213.45. The average product has 3,298 reviews, the count a new listing must catch up to.

Einschlafhilfe Erwachsene

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -36.3% this quarter, so Einschlafhilfe Erwachsene is a Maybe.

Filters No Dominant Brand

Flapen Score: 57
57 / 100Top 12% of 631 Baby niches · +10 vs the category median of 47
Market size: €210K/yr179K searches / yr
90-day growth: -36.3%search demand this quarter
Competition: 44%top-5 click share · 28 brands · 98 sellers

Flapen Score

Einschlafhilfe Erwachsene against its category

The dotted line is the Baby average. Past it, Einschlafhilfe Erwachsene is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Einschlafhilfe Erwachsene market on Amazon at a glance

Shoppers on Amazon Germany searched for Einschlafhilfe Erwachsene 179K times last year and spent an estimated €210K. The top 5 brands take 51% of clicks. Demand peaks in Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €210K a year.

Searches, last 12 months: 179K
Growth, 90 days vs prior 90: -36.3%
Conversion, latest week: 4.5%
Market size, estimated: €210Ka year
Peak month: September1.6× the quietest month
Top search term: einschlafhilfe erwachsene92K searches a year

02 · Price

A sale here is worth €25.99.

Listings sell for €25.99 on average, from €2.91 to €213.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €25.99 that is €0 to €3K a year per listing.

Average price: €25.99inside the $15 to $100 sweet spot
Price range: €2.91–€213.45
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #744 within Baby- & Kleinkinderzimmer. It carries 3,298 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 91%
Out of stock, average day: 4.4%
Average rank: #744in Baby- & Kleinkinderzimmer
Average rating: 4.23 starsAmazon Germany average 4.37 stars
Average reviews: 3,298per listing
Listings tracked: 34

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 5Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Einschlafhilfe Erwachsene products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

Top-5 brand share

51%

Top 20: 94%

Top-5 click share

44%

Top 20: 87%

Open market

42%

Brand 118%
Brand 210%
Brand 38%
Brand 48%
Brand 57%
Brand 67%

Demand

Einschlafhilfe Erwachsene search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Einschlafhilfe Erwachsene search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

einschlafhilfe erwachsene92K/yr -44.9%3.8% conv.
einschlafhilfe29K/yr -27.0%1.8% conv.
einschlafen16K/yr -27.9%2.2% conv.
einschlafen hilfe für erwachsene9K/yr -2.7%3.6% conv.
schlafhilfe für erwachsene10K/yr -35.2%1.7% conv.
schlafhilfe10K/yr -26.7%1.9% conv.
sleep aid5K/yr -18.6%2.0% conv.
einschlaf3K/yr -23.1%1.3% conv.
besser einschlafen3K/yr -41.6%3.0% conv.

Reviews and returns

What reviews say buyers love and hate about Einschlafhilfe Erwachsene

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Schlafqualität”

19%of negative reviews mention “Funktionalität insgesamt”

0.7%of orders come back

“Null Wirkung”

A buyer, on “Funktionalität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Einschlafhilfe Erwachsene questions

Answered from the same tracked data.

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