Skip to content

Einschlafhilfe Babys

Fail

Demand is soft, at -32.0% this quarter, so Einschlafhilfe Babys is a Fail.

Flapen Score
47
47 / 100
Ranks 310 of 631 Baby niches · on the category median
Market size
€88K/yr200K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
47%top-5 click share · 24 brands · 120 sellers

Flapen Score

Einschlafhilfe Babys against its category

The dotted line is the Baby average. Past it, Einschlafhilfe Babys is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einschlafhilfe Babys market on Amazon at a glance

Shoppers on Amazon Germany searched for Einschlafhilfe Babys 200K times last year and spent an estimated €88K. The top 5 brands take 59% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
2.1%
Market size, estimated
€88Ka year
Peak month
July9.0× the quietest month
Top search term
einschlafhilfe babys55K searches a year

02 · Price

A sale here is worth €21.38.

Listings sell for €21.38 on average, from €6.24 to €51.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €21.38 that is €2K to €5K a year per listing.

Average price
€21.38inside the $15 to $100 sweet spot
Price range
€6.24–€51.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #116 within Baby- & Kleinkinderzimmer. It carries 11,981 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
1.6%
Average rank
#116in Baby- & Kleinkinderzimmer
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
11,981per listing
Listings tracked
28

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Einschlafhilfe Babys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

120

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

47%

Top 20: 90%

Open market

38%

  • Brand 139%
  • Brand 28%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Einschlafhilfe Babys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 9.0×

Search terms

Top Einschlafhilfe Babys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einschlafhilfe babys55K/yr
  • einschlafhilfe kinder47K/yr
  • baby einschlafhilfe31K/yr
  • baby schlaf12K/yr
  • schlummer hase10K/yr
  • einschlafhilfe baby9K/yr
  • baby einschlafhilfen5K/yr
  • schlafhilfe baby6K/yr
  • baby schlafen5K/yr
  • baby sleep5K/yr

Reviews and returns

What reviews say buyers love and hate about Einschlafhilfe Babys

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Haltbarkeit”
1.8%of orders come back
“Knackt leider”
A buyer, on “Haltbarkeit”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Einschlafhilfe Babys questions

Answered from the same tracked data.