Einschlafhilfe Babys
FailDemand is soft, at -32.0% this quarter, so Einschlafhilfe Babys is a Fail.
- Flapen Score
- 47 / 100Ranks 310 of 631 Baby niches · on the category median47
- Market size
- €88K/yr200K searches / yr
- 90-day growth
- -32.0%search demand this quarter
- Competition
- 47%top-5 click share · 24 brands · 120 sellers
Flapen Score
Einschlafhilfe Babys against its category
The dotted line is the Baby average. Past it, Einschlafhilfe Babys is stronger. Inside it, weaker.
Market
The Einschlafhilfe Babys market on Amazon at a glance
Shoppers on Amazon Germany searched for Einschlafhilfe Babys 200K times last year and spent an estimated €88K. The top 5 brands take 59% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- -32.0%
- Conversion, latest week
- 2.1%
- Market size, estimated
- €88Ka year
- Peak month
- July9.0× the quietest month
- Top search term
- einschlafhilfe babys55K searches a year
02 · Price
A sale here is worth €21.38.
Listings sell for €21.38 on average, from €6.24 to €51.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €21.38 that is €2K to €5K a year per listing.
- Average price
- €21.38inside the $15 to $100 sweet spot
- Price range
- €6.24–€51.18
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€5K
- Returns
- 1.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #116 within Baby- & Kleinkinderzimmer. It carries 11,981 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 1.6%
- Average rank
- #116in Baby- & Kleinkinderzimmer
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 11,981per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Einschlafhilfe Babys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fisher-Price Schlummer Otter Kuscheltier mit Atembewegung und Musik Baby Erstausstattung Neugeborene Baby Spielzeug ab Geburt Babyparty und Neugeborenen Geschenk FXC66
- Price
- €19.55
- Rating
- 4.6/5
- Reviews
- 64,236
- Age
- 7y ago

Fisher-Price Schlummer Häschen - tragbares Plüschspielzeug mit Musik und Licht für Neugeborene Baby Spielzeug ab Geburt Babyparty und Neugeborenen Geschenk HXG97
- Price
- €17.94
- Rating
- 4.6/5
- Reviews
- 64,236
- Age
- 2y ago

Dreamegg White Noise Machine Baby - D11 Einschlafhilfe Baby Weißes Rauschen Sound Machine mit 21 Musik-Stofftier und Licht Einschlafhilfe USB Wiederaufladbar Schlafhilfe für Kinder
- Price
- €24.80
- Rating
- 4.5/5
- Reviews
- 3,704
- Age
- 4y ago

Childs Farm SlumberTime Schlafspray Lavendel und Mondmilch 100 ml | Schlafförderndes Duftspray für die Bettwäsche |Entspannend und beruhigend für Kinder ab 6 Monaten und älter.
- Price
- €6.24
- Rating
- 4.4/5
- Reviews
- 247
- Age
- 3y ago

NevPuose Soothing Toothing-Kissenkissen Beruhigendes Werkzeug | Bewegungskissen Beruhigende Kindergartendekoration Interaktiver Krippenkissen Zur Entspannung Kinderschachtel Sanfte Schlafenszeit
- Price
- €21.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Trending
estimated 90-day click momentum
Baby Sleeping Hand Schläger mit sanfter Klopffunktion Inklusive Fernbedienung sowie abnehmbarem und waschbarem Bezug Ideal für Nickerchen und den Nachtschlaf
- Price
- €16.13
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Joyreal Gewichteter Sloth für Erwachsene 1.5kg Weighted Stuffed Animal Angst & Stress Relief Gewichtskuscheltier mit Verstecktem Fach für Schlaf & Entspannung Geschenk Kinder
- Price
- €33.37
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 9mo ago

Alpine Muffy Baby Classic - Gehörschutz für Babys - Verstellbares ANTI-SLIP-Kopfband bis 48 Monate - In Deutschland auf Sicherheit getestet - Lärmschutz Kopfhörer verhindert Gehörschäden Schwarz
- Price
- €20.25
- Rating
- 4.4/5
- Reviews
- 37,993
- Age
- 7y ago

NevPuose Soothing Toothing-Kissenkissen Beruhigendes Werkzeug | Bewegungskissen Beruhigende Kindergartendekoration Interaktiver Krippenkissen Zur Entspannung Kinderschachtel Sanfte Schlafenszeit
- Price
- €21.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

H.V. 3-in-1 Blauer Bär | Angenehmes Produkt mit sanfter Klopfbewegung | Fernbedienung & abnehmbarer Bezug | Atmungsaktiv & weich
- Price
- €25.23
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 6mo ago
Newest
by launch date
Baby Sleeping Hand Schläger mit sanfter Klopffunktion Inklusive Fernbedienung sowie abnehmbarem und waschbarem Bezug Ideal für Nickerchen und den Nachtschlaf
- Price
- €16.13
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

H.V. 3-in-1 Blauer Bär | Angenehmes Produkt mit sanfter Klopfbewegung | Fernbedienung & abnehmbarer Bezug | Atmungsaktiv & weich
- Price
- €25.23
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 6mo ago

Joyreal Gewichteter Sloth für Erwachsene 1.5kg Weighted Stuffed Animal Angst & Stress Relief Gewichtskuscheltier mit Verstecktem Fach für Schlaf & Entspannung Geschenk Kinder
- Price
- €33.37
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 9mo ago

Fehn Einschlafhilfe Faultier Baby Einschlafhilfe mit Soundmodul: Faultier Kuscheltier mit entnehmbaren elektronischem Soundmodul mit Cry-Sensor Spieluhr für Babys und Kleinkinder ab 0+ Monaten
- Price
- €20.48
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 9mo ago

Fisher-Price Baby-Spielzeug Schlummer-Otter tragbare Pinke Plüsch-Spieluhr mit Atembewegungen und Lichtern für Neugeborene ab einem Alter von 0 Monaten JLJ33
- Price
- €28.41
- Rating
- 4.6/5
- Reviews
- 64,236
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
120
Est. top-5 brand share
59%
Top 20: 96%
Est. top-5 click share
47%
Top 20: 90%
Open market
38%
- Fisher-Price39%
- Dreamegg8%
- Childs Farm4%
- NevPuose4%
- Baby Einstein4%
- Alpine4%
Demand
Einschlafhilfe Babys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 9.0×
Search terms
Top Einschlafhilfe Babys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- einschlafhilfe babys55K/yr
- einschlafhilfe kinder47K/yr
- baby einschlafhilfe31K/yr
- baby schlaf12K/yr
- schlummer hase10K/yr
- einschlafhilfe baby9K/yr
- baby einschlafhilfen5K/yr
- schlafhilfe baby6K/yr
- baby schlafen5K/yr
- baby sleep5K/yr
Reviews and returns
What reviews say buyers love and hate about Einschlafhilfe Babys
We read the reviews and the return reasons for every product selling here.
“Knackt leider”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Einschlafhilfe Babys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








