Is Earplanes profitable to sell on Amazon Germany?

Flapen scores Earplanes 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €52K a year across 4 tracked products. Search demand grew +53.7% in the last 90 days.

How competitive is the Earplanes niche on Amazon Germany?

3 brands and 33 sellers compete in Earplanes on Amazon Germany. The top 5 Earplanes products take 100% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Earplanes?

Earplanes buyers on Amazon Germany complain most about Funktionalität insgesamt, Gesamtgröße, and Schmerzlinderung – insgesamt. An estimated 0.4% of orders come back.

What does it cost to enter the Earplanes niche?

Earplanes sells for €9.23 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.79 to €11.17. The average product has 5,178 reviews, the count a new listing must catch up to.

Earplanes

Fail

The top 5 products take 100% of clicks, so Earplanes is a Fail.

Flapen Score: 39
39 / 100Ranks 498 of 631 Baby niches · −8 vs the category median of 47
Market size: €52K/yr38K searches / yr
90-day growth: +53.7%search demand this quarter
Competition: 100%top-5 click share · 3 brands · 33 sellers

Flapen Score

Earplanes against its category

The dotted line is the Baby average. Past it, Earplanes is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Earplanes market on Amazon at a glance

Shoppers on Amazon Germany searched for Earplanes 38K times last year and spent an estimated €52K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +53.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months: 38K
Growth, 90 days vs prior 90: +53.7%
Conversion, latest week: 14.8%
Market size, estimated: €52Ka year
Top search term: earplanes14K searches a year

02 · Price

A sale here is worth €9.23.

Listings sell for €9.23 on average, from €7.79 to €11.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At €9.23 that is €14K to €18K a year per listing.

Average price: €9.23under the $15 to $100 sweet spot
Price range: €7.79–€11.17
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 1,500–2,000
Revenue per listing a year: €14K–€18K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Sicherheit. It carries 5,178 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #10in Sicherheit
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 5,178per listing
Listings tracked: 4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 65 months

Products

Top Earplanes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Brand 149%
Brand 231%
Brand 320%

Demand

Earplanes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Aug, Sep, Oct · busiest ÷ quietest = 4.0× · 11 of 12 months tracked

Search terms

Top Earplanes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

earplanes14K/yr +35.5%3.4% conv.
ohrstöpsel flugzeug kinder8K/yr +89.6%8.7% conv.
earplanes erwachsene6K/yr +24.6%5.3% conv.
druckausgleich ohrstöpsel flugzeug kinder4K/yr +91.3%10.7% conv.
ear planes3K/yr +81.3%3.8% conv.
earplanes kinder4K/yr +47.8%13.6% conv.

Reviews and returns

What reviews say buyers love and hate about Earplanes

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ohrenhygiene”

37%of negative reviews mention “Funktionalität insgesamt”

0.4%of orders come back

“Wirkung gleich 0 - Zero”

A buyer, on “Funktionalität insgesamt”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Earplanes questions

Answered from the same tracked data.

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