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Earplanes

a concentrated shelf (top 5 take 100% of clicks) — Earplanes doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 498 of 631 Baby niches · −8 vs the category median of 47

Market size 13Growth 71Conversion 97Competition 0Returns 98Price range 0Avg price 27Brand share 0Review moat 24Quality gap 45
This niche Category average · 631 niches

Is Earplanes profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Earplanes is a €52K/yr Amazon Germany market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Earplanes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +53.7% over the last 90 days and 14.8% of searches end in a purchase.

€52K

revenue / yr

Units sold / yr8K
Search volume / yr+53.7%38K
Conversion rate14.8%
Avg price€9.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 33
Top-5 product click share100%
Open market0%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews5,178

Top Earplanes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

€0€5K€10K€16K€21K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • SANOHRA49%
  • EarPlanes31%
  • Alpine20%

Earplanes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR14.8%Products4Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews5,178Avg BSR#10
1K600Spike '25Black Friday '25Spike '26Jul '25Sep '25Nov '25Jan '26Mar '26May '26

Top Earplanes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • earplanes14K/yr
  • ohrstöpsel flugzeug kinder8K/yr
  • earplanes erwachsene6K/yr
  • druckausgleich ohrstöpsel flugzeug kinder4K/yr
  • ear planes3K/yr
  • earplanes kinder4K/yr

What reviews say buyers love and hate about Earplanes

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Ohrenhygiene21%

muss sagen das es sehr hilfreich ist wenn man viel druck an den ohren hat

Benutzerfreundlichkeit16%

Praktisch

Gesamtgröße15%

passt

Qualität insgesamt11%

Gutes Produkt

Komfort insgesamt7%

angenehmes Material

What buyers complain about

93% of reviews
Funktionalität insgesamt37%

Wirkung gleich 0 - Zero

Gesamtgröße16%

Leider zu groß für kleinere Kinder

Schmerzlinderung – insgesamt10%

Ich hatte immer fürchterliche Schmerzen bei der Landung

beworben Vs Tatsächliches Produkt7%

Inhalt 2 Stück - nicht 100 wie angeboten

Geruch7%

Das ganze Päckchen stinkt so abartig

Earplanes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
52%
2Funktionalität insgesamt
32%
3Qualität insgesamt
5%
4Alterseignung
5%
5Haftung/Klebrigkeit
2%

Common Earplanes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Earplanes 39/100 on Amazon Germany — Skip it. The niche generates €52K/yr across 4 tracked products. Search demand moved +53.7% over the last 90 days.
Earplanes buyers on Amazon Germany complain most about Funktionalität insgesamt, Gesamtgröße, Schmerzlinderung – insgesamt, the themes mined from the niche's reviews. Its return rate is 0.4%.