Calendula
FailThe top 5 brands take 100% of clicks, so Calendula is a Fail.
- Flapen Score
- 37 / 100Ranks 531 of 631 Baby niches · −10 vs the category median of 4737
- Market size
- €90K/yr169K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 54%top-5 click share · 3 brands · 74 sellers
Flapen Score
Calendula against its category
The dotted line is the Baby average. Past it, Calendula is stronger. Inside it, weaker.
Market
The Calendula market on Amazon at a glance
Shoppers on Amazon Germany searched for Calendula 169K times last year and spent an estimated €90K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 8.3%
- Market size, estimated
- €90Ka year
- Top search term
- weleda baby115K searches a year
02 · Price
A sale here is worth €6.40.
Listings sell for €6.40 on average, from €1.98 to €20.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €6.40 that is €5K to €6K a year per listing.
- Average price
- €6.40under the $15 to $100 sweet spot
- Price range
- €1.98–€20.46
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €5K–€6K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #389 within Babypflege. It carries 4,042 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 95%
- Out of stock, average day
- 4.0%
- Average rank
- #389in Babypflege
- Average rating
- 4.72 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,042per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Calendula products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WELEDA Bio Baby Calendula Wundschutzcreme 75ml - Naturkosmetik Wundsalbe / Babycreme für den Schutz empfindlicher Baby Haut im Windelbereich. Hilft bei Rötungen gereizter Haut und Wundsein
- Price
- €4.25
- Rating
- 4.8/5
- Reviews
- 20,518
- Age
- 18y ago

WELEDA Bio Calendula Baby Waschlotion & Shampoo - veganes Naturkosmetik Duschgel zur Hautpflege / Haarpflege bei Neugeborenen. Babypflege Dusche für empfindliche Haut mild zu den Augen (1x 200ml)
- Price
- €4.89
- Rating
- 4.8/5
- Reviews
- 13,130
- Age
- 19y ago

WELEDA Bio Baby Calendula Wundschutzcreme 30ml - Naturkosmetik Babypflege Windelcreme schützt empfindlicher Babyhaut im Windelbereich. Natürliche Hautpflege hilft bei gereizter Haut & Windelausschlag
- Price
- €2.04
- Rating
- 4.8/5
- Reviews
- 3,513
- Age
- 6y ago

WELEDA Bio Calendula Baby XL Waschlotion & Shampoo vegan - Naturkosmetik Duschgel zur Hautpflege / Haarpflege bei Neugeborenen. Babypflege Dusche für empfindliche Haut mild zu den Augen (1x 400ml)
- Price
- €8.05
- Rating
- 4.8/5
- Reviews
- 13,130
- Age
- 1y ago

WELEDA Bio Baby Calendula Pflegecreme Körper & Gesicht 75ml - Naturkosmetik Gesichtscreme / Hautcreme mit Sesamöl & Lanolin zur Pflege trockener Haut. Babypflege Feuchtigkeitscreme für Babys & Kinder
- Price
- €4.53
- Rating
- 4.8/5
- Reviews
- 3,398
- Age
- 18y ago
Trending
estimated 90-day click momentum
WELEDA Bio Baby Geschenk Set - Babypflege Naturkosmetik Geschenk Wickeltasche mit Windel Wundschutzcreme Pflegeöl & Zauberbalsam. Optimales Pflegeset zur täglichen Pflege von Babys & Kleinkindern
- Price
- €20.46
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 9mo ago

WELEDA Bio Baby Med 3in1 Wundschutzcreme Weiße Malve - Naturkosmetik Windelcreme mit Kokosöl & Sesamöl für hochsensible bis neurodermitische Haut beugt Wundsein im Windelbereich vor (vegan 50ml)
- Price
- €6.30
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 10mo ago

WALA Calendula-Essenz bei Wunden und Hautentzündungen. Natürlich entzündungshemmende Tinktur zur Förderung der Wundheilung & zur Beruhigung entzündeter Haut für Säuglinge Kinder Erwachsene 100 ml
- Price
- €14.95
- Rating
- 4.7/5
- Reviews
- 342
- Age
- 13y ago

WELEDA Bio Baby Calendula Pflegecreme Körper & Gesicht 30ml - Naturkosmetik Gesichtscreme / Hautcreme mit Sesamöl & Lanolin zur Pflege trockener Haut. Babypflege Feuchtigkeitscreme für Babys & Kinder
- Price
- €1.98
- Rating
- 4.8/5
- Reviews
- 3,398
- Age
- 6y ago

WELEDA Bio Calendula Baby XL Waschlotion & Shampoo vegan - Naturkosmetik Duschgel zur Hautpflege / Haarpflege bei Neugeborenen. Babypflege Dusche für empfindliche Haut mild zu den Augen (1x 400ml)
- Price
- €8.05
- Rating
- 4.8/5
- Reviews
- 13,130
- Age
- 1y ago
Newest
by launch date
WELEDA Bio Baby Geschenk Set - Babypflege Naturkosmetik Geschenk Wickeltasche mit Windel Wundschutzcreme Pflegeöl & Zauberbalsam. Optimales Pflegeset zur täglichen Pflege von Babys & Kleinkindern
- Price
- €20.46
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 9mo ago

WELEDA Bio Baby Med 3in1 Wundschutzcreme Weiße Malve - Naturkosmetik Windelcreme mit Kokosöl & Sesamöl für hochsensible bis neurodermitische Haut beugt Wundsein im Windelbereich vor (vegan 50ml)
- Price
- €6.30
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 10mo ago

WELEDA Bio Baby Calendula Schlaf Gut Bad Naturkosmetik Pflegebad mit Mandelöl Sesamöl & Lavendelöl zur abendlichen Entspannung für Babys - Natürlicher Badezusatz für Babys & Kinder (vegan 200ml)
- Price
- €6.24
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 10mo ago

WELEDA Bio Calendula Baby XL Waschlotion & Shampoo vegan - Naturkosmetik Duschgel zur Hautpflege / Haarpflege bei Neugeborenen. Babypflege Dusche für empfindliche Haut mild zu den Augen (1x 400ml)
- Price
- €8.05
- Rating
- 4.8/5
- Reviews
- 13,130
- Age
- 1y ago

WELEDA Bio Baby Calendula Wundschutzcreme parfümfrei - Naturkosmetik Wundsalbe/Babycreme für den Schutz empfindlicher Haut im Windelbereich. Hilft bei Rötungen gereizter Haut & Wundsein (1x 75ml)
- Price
- €4.40
- Rating
- 4.7/5
- Reviews
- 513
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
74
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 100%
Open market
0%
- WELEDA98%
- Abtei1%
- WALA1%
Demand
Calendula search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6× · 11 of 12 months tracked
Search terms
Top Calendula search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- weleda baby115K/yr
- weleda baby set12K/yr
- weleda calendula14K/yr
- calendula13K/yr
- calendula creme8K/yr
- weleda kinder4K/yr
- bübchen calendula2K/yr
Reviews and returns
What reviews say buyers love and hate about Calendula
We read the reviews and the return reasons for every product selling here.
“Allerdings doch auf dauer preislich eher hoch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calendula questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








