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Breiwärmer Unterwegs

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $30K a year here, so Breiwärmer Unterwegs is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 631 Baby niches · +4 vs the category median of 47
Market size
€30K/yr77K searches / yr
90-day growth
+22.0%search demand this quarter
Competition
54%top-5 click share · 12 brands · 69 sellers

Flapen Score

Breiwärmer Unterwegs against its category

The dotted line is the Baby average. Past it, Breiwärmer Unterwegs is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breiwärmer Unterwegs market on Amazon at a glance

Shoppers on Amazon Germany searched for Breiwärmer Unterwegs 77K times last year and spent an estimated €30K. The top 5 brands take 84% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+22.0%
Conversion, latest week
1.0%
Market size, estimated
€30Ka year
Peak month
May1.8× the quietest month
Top search term
breiwärmer unterwegs40K searches a year

02 · Price

A sale here is worth €38.11.

Listings sell for €38.11 on average, from €8.68 to €82.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €38.11 that is €0 to €4K a year per listing.

Average price
€38.11inside the $15 to $100 sweet spot
Price range
€8.68–€82.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #18 within Ernährung & Stillen. It carries 3,815 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
78%
Out of stock, average day
9.6%
Average rank
#18in Ernährung & Stillen
Average rating
4.03 starsAmazon Germany average 4.37 stars
Average reviews
3,815per listing
Listings tracked
23

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Breiwärmer Unterwegs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

69

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

11%

  • Brand 132%
  • Brand 221%
  • Brand 313%
  • Brand 411%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 11%)

Demand

Breiwärmer Unterwegs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Breiwärmer Unterwegs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breiwärmer unterwegs40K/yr
  • babybrei wärmer für unterwegs14K/yr
  • liini breiwärmer12K/yr
  • brei wärmer to go8K/yr
  • brei erwärmer unterwegs baby4K/yr

Reviews and returns

What reviews say buyers love and hate about Breiwärmer Unterwegs

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Benutzerfreundlichkeit”
18%of negative reviews mention “Temperaturkontrolle”
0.8%of orders come back
“Temperatur etwas ungenau”
A buyer, on “Temperaturkontrolle”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Breiwärmer Unterwegs questions

Answered from the same tracked data.