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Betteinlagen Inkontinenz Waschbar

Fail

Shoppers spend an estimated $68K a year here, so Betteinlagen Inkontinenz Waschbar is a Fail.

Flapen Score
44
44 / 100
Ranks 402 of 631 Baby niches · −3 vs the category median of 47
Market size
€68K/yr95K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
46%top-5 click share · 18 brands · 25 sellers

Flapen Score

Betteinlagen Inkontinenz Waschbar against its category

The dotted line is the Baby average. Past it, Betteinlagen Inkontinenz Waschbar is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Betteinlagen Inkontinenz Waschbar market on Amazon at a glance

Shoppers on Amazon Germany searched for Betteinlagen Inkontinenz Waschbar 95K times last year and spent an estimated €68K. The top 5 brands take 82% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
5.7%
Market size, estimated
€68Ka year
Peak month
September1.3× the quietest month
Top search term
betteinlagen inkontinenz waschbar31K searches a year

02 · Price

A sale here is worth €12.63.

Listings sell for €12.63 on average, from €5.28 to €20.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €12.63 that is €1K to €3K a year per listing.

Average price
€12.63under the $15 to $100 sweet spot
Price range
€5.28–€20.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #7 within Baby- & Kleinkinderzimmer. It carries 5,891 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
1.0%
Average rank
#7in Baby- & Kleinkinderzimmer
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
5,891per listing
Listings tracked
38

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Betteinlagen Inkontinenz Waschbar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

25

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

15%

  • Brand 131%
  • Brand 224%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (12 brands, 15%)

Demand

Betteinlagen Inkontinenz Waschbar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Betteinlagen Inkontinenz Waschbar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • betteinlagen inkontinenz waschbar31K/yr
  • wasserdichte unterlage13K/yr
  • unterlage bett wasserdicht kinder9K/yr
  • gummiunterlage bett9K/yr
  • betteinlagen kinder8K/yr
  • inkontinenzauflage waschbar6K/yr
  • wasserdichte unterlage für das kinderbett4K/yr
  • wasserfeste unterlage4K/yr
  • unterlage wasserdicht4K/yr
  • liegelind nässeschutz3K/yr

Reviews and returns

What reviews say buyers love and hate about Betteinlagen Inkontinenz Waschbar

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
9%of negative reviews mention “Wasserbeständigkeit”
1.0%of orders come back
“Definitiv nicht Wasserdicht”
A buyer, on “Wasserbeständigkeit”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Betteinlagen Inkontinenz Waschbar questions

Answered from the same tracked data.