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Beistellbett Matratze

brand-locked demand (top 5 brands take 99% of clicks) — Beistellbett Matratze doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 562 of 631 Baby niches · −12 vs the category median of 47

Market size 19Growth 14Conversion 27Competition 48Returns 75Price range 50Avg price 95Brand share 4Review moat 60Quality gap 24
This niche Category average · 631 niches

Is Beistellbett Matratze profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Beistellbett Matratze is a €76K/yr Amazon Germany market (89K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan. Verdict: Skip it — 35/100.

Beistellbett Matratze: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.7% over the last 90 days and 2.1% of searches end in a purchase.

€76K

revenue / yr

Units sold / yr3K
Search volume / yr-21.7%89K
Conversion rate2.1%
Avg price€39.73

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 18
Top-5 product click share56%
Open market1%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement59%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews1,100

Top Beistellbett Matratze products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€15K€23K€30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

18

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

0%

  • babybay67%
  • Totsy Baby12%
  • Julius Zöllner10%
  • KiNDERWELT7%
  • Träumeland3%
  • GOYSILA1%
  • Open — no brand owns it (0%)

Beistellbett Matratze demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR2.1%Products22Brands6Top 5 Brands99%OOS Rate2.9%Rating4.6★Reviews1,100Avg BSR#35
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Top Beistellbett Matratze search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • babybay matratze36K/yr
  • beistellbett matratze16K/yr
  • matratze beistellbett10K/yr
  • babymatratze 40x907K/yr
  • baby matratze 90x408K/yr
  • babybay maxi matratze6K/yr
  • matratze babybay3K/yr
  • babybay matratze maxi3K/yr

What reviews say buyers love and hate about Beistellbett Matratze

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Qualität insgesamt32%

Top Qualität

Gesamtgröße21%

Passt perfekt in unser babybay boxspringbett

beworben Vs Tatsächliches Produkt13%

Produkt wie beschrieben

Komfort insgesamt10%

Hervorragende Matratze für ruhige und sichere Nächte

Weiches Gefühl8%

Der kleine schläft sehr gut darauf, weder zu hart noch zu weich

What buyers complain about

85% of reviews
Gesamtgröße28%

Passt nicht in die Maxi Babybay

Geruch26%

Der Bezug riecht nach Chemie

Preis-Leistungs-Verhältnis11%

Gut preise teuer

Dünn11%

Bisschen dünn

Alterseignung6%

Für älteres Modell zu breit

Beistellbett Matratze return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
75%
2Weiches Gefühl
4%
3Geruch
4%
4Dünn
4%
5Qualität insgesamt
3%

Common Beistellbett Matratze questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beistellbett Matratze 35/100 on Amazon Germany — Skip it. The niche generates €76K/yr across 22 tracked products. Search demand moved -21.7% over the last 90 days.
Search demand for Beistellbett Matratze on Amazon Germany peaks in Jan, where the busiest month runs 1.5× the quietest.