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Badewannenkissen Baby

Fail

Shoppers spend an estimated $41K a year here, so Badewannenkissen Baby is a Fail.

Flapen Score
40
40 / 100
Ranks 485 of 631 Baby niches · −7 vs the category median of 47
Market size
€41K/yr107K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
68%top-5 click share · 11 brands · 30 sellers

Flapen Score

Badewannenkissen Baby against its category

The dotted line is the Baby average. Past it, Badewannenkissen Baby is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badewannenkissen Baby market on Amazon at a glance

Shoppers on Amazon Germany searched for Badewannenkissen Baby 107K times last year and spent an estimated €41K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
1.0%
Market size, estimated
€41Ka year
Peak month
November1.5× the quietest month
Top search term
twistshake baby badewanne59K searches a year

02 · Price

A sale here is worth €39.02.

Listings sell for €39.02 on average, from €6.34 to €105.26. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €39.02 that is €0 to €4K a year per listing.

Average price
€39.02inside the $15 to $100 sweet spot
Price range
€6.34–€105.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #41 within Babypflege. It carries 534 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
8.2%
Average rank
#41in Babypflege
Average rating
4.19 starsAmazon Germany average 4.37 stars
Average reviews
534per listing
Listings tracked
15

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Badewannenkissen Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

30

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • Brand 159%
  • Brand 210%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Badewannenkissen Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Badewannenkissen Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twistshake baby badewanne59K/yr
  • badewannenkissen baby13K/yr
  • twistshake baby badewanne mit gestell6K/yr
  • badekissen baby9K/yr
  • baby badekissen6K/yr
  • baby badewannenkissen4K/yr
  • twistshake badewanne6K/yr
  • badekissen für badewanne baby4K/yr

Reviews and returns

What reviews say buyers love and hate about Badewannenkissen Baby

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Qualität insgesamt”
2.9%of orders come back
“Für den Preis leider schlechte Qualität”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Badewannenkissen Baby questions

Answered from the same tracked data.