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Babyschale

Fail

Buyers convert on only 0.4% of searches, so Babyschale is a Fail.

Flapen Score
40
40 / 100
Ranks 485 of 631 Baby niches · −7 vs the category median of 47
Market size
€159K/yr367K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
36%top-5 click share · 20 brands · 35 sellers

Flapen Score

Babyschale against its category

The dotted line is the Baby average. Past it, Babyschale is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babyschale market on Amazon at a glance

Shoppers on Amazon Germany searched for Babyschale 367K times last year and spent an estimated €159K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €159K a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
0.4%
Market size, estimated
€159Ka year
Peak month
July2.3× the quietest month
Top search term
babyschale101K searches a year

02 · Price

A sale here is worth €103.14.

Listings sell for €103.14 on average, from €45.69 to €482.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €103.14 that is €0 to €10K a year per listing.

Average price
€103.14above the $15 to $100 sweet spot
Price range
€45.69–€482.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
4.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #116 within Autositze & Zubehör. It carries 831 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
72%
Out of stock, average day
6.5%
Average rank
#116in Autositze & Zubehör
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
831per listing
Listings tracked
57

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Babyschale products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

35

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

36%

Top 20: 70%

Open market

17%

  • Brand 142%
  • Brand 223%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (14 brands, 17%)

Demand

Babyschale search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Babyschale search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babyschale101K/yr
  • maxi cosi babyschale58K/yr
  • kinderkraft kindersitz39K/yr
  • babyschale mit isofix station24K/yr
  • baby autositz21K/yr
  • babysitz auto15K/yr
  • babyschale auto16K/yr
  • kindersitz ab 1 jahr ohne isofix9K/yr
  • baby schale für auto10K/yr
  • autositz baby9K/yr

Reviews and returns

What reviews say buyers love and hate about Babyschale

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Riemen/Saitenqualität”
4.5%of orders come back
“Das Einzige was stört ist, dass der Stoffschutz unten am Gurt ständig abrutscht”
A buyer, on “Riemen/Saitenqualität”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Babyschale questions

Answered from the same tracked data.