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Babyphone Halterung Philips Avent

Fail

Shoppers spend an estimated $25K a year here, so Babyphone Halterung Philips Avent is a Fail.

Flapen Score
38
38 / 100
Ranks 520 of 631 Baby niches · −9 vs the category median of 47
Market size
€25K/yr28K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
70%top-5 click share · 8 brands · 12 sellers

Flapen Score

Babyphone Halterung Philips Avent against its category

The dotted line is the Baby average. Past it, Babyphone Halterung Philips Avent is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babyphone Halterung Philips Avent market on Amazon at a glance

Shoppers on Amazon Germany searched for Babyphone Halterung Philips Avent 28K times last year and spent an estimated €25K. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
5.7%
Market size, estimated
€25Ka year
Peak month
July1.8× the quietest month
Top search term
philips avent babyphone halterung11K searches a year

02 · Price

A sale here is worth €15.42.

Listings sell for €15.42 on average, from €10.89 to €30.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €15.42 that is €0 to €2K a year per listing.

Average price
€15.42inside the $15 to $100 sweet spot
Price range
€10.89–€30.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #64 within Sicherheit. It carries 569 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#64in Sicherheit
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
569per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Babyphone Halterung Philips Avent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • Brand 127%
  • Brand 223%
  • Brand 317%
  • Brand 414%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (2 brands, 4%)

Demand

Babyphone Halterung Philips Avent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Babyphone Halterung Philips Avent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips avent babyphone halterung11K/yr
  • babyphone halterung philips avent8K/yr
  • halterung babyphone philips avent4K/yr
  • halterung philips avent babyphone kamera3K/yr
  • avent babyphone halterung2K/yr

Reviews and returns

What reviews say buyers love and hate about Babyphone Halterung Philips Avent

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Gesamtgröße”
29%of negative reviews mention “Qualität insgesamt”
3.3%of orders come back
“das sollte nicht die ausgelieferte Produktqualität sein...”
A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Babyphone Halterung Philips Avent questions

Answered from the same tracked data.