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Babynahrungszubereiter

Fail

Buyers convert on only 1.9% of searches, so Babynahrungszubereiter is a Fail.

Flapen Score
44
44 / 100
Ranks 402 of 631 Baby niches · −3 vs the category median of 47
Market size
€302K/yr217K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
67%top-5 click share · 10 brands · 30 sellers

Flapen Score

Babynahrungszubereiter against its category

The dotted line is the Baby average. Past it, Babynahrungszubereiter is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babynahrungszubereiter market on Amazon at a glance

Shoppers on Amazon Germany searched for Babynahrungszubereiter 217K times last year and spent an estimated €302K. The top 5 brands take 78% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €302K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
1.9%
Market size, estimated
€302Ka year
Peak month
January1.4× the quietest month
Top search term
babynahrungszubereiter52K searches a year

02 · Price

A sale here is worth €72.50.

Listings sell for €72.50 on average, from €51.33 to €109.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €72.50 that is €7K to €18K a year per listing.

Average price
€72.50inside the $15 to $100 sweet spot
Price range
€51.33–€109.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€7K–€18K
Returns
4.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #5 within Ernährung & Stillen. It carries 1,518 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#5in Ernährung & Stillen
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
1,518per listing
Listings tracked
18

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Babynahrungszubereiter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

30

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

14%

  • Brand 125%
  • Brand 220%
  • Brand 313%
  • Brand 412%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (4 brands, 14%)

Demand

Babynahrungszubereiter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Babynahrungszubereiter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babynahrungszubereiter52K/yr
  • baby food maker32K/yr
  • babybrei zubereiter27K/yr
  • dampfgarer baby23K/yr
  • baby nahrungszubereitung13K/yr
  • baby brei zubereiter10K/yr
  • baby dampfgarer und mixer4K/yr
  • baby food blender5K/yr
  • baby dampfgarer6K/yr
  • grownsy baby food maker3K/yr

Reviews and returns

What reviews say buyers love and hate about Babynahrungszubereiter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Benutzerfreundlichkeit”
15%of negative reviews mention “Einfache Reinigung”
4.5%of orders come back
“Hygiene Problem”
A buyer, on “Einfache Reinigung”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Babynahrungszubereiter questions

Answered from the same tracked data.