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Babydecke Mit Namen

Fail

Shoppers spend an estimated $9K a year here, so Babydecke Mit Namen is a Fail.

Flapen Score
36
36 / 100
Ranks 544 of 631 Baby niches · −11 vs the category median of 47
Market size
€9K/yr288K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
54%top-5 click share · 12 brands · 15 sellers

Flapen Score

Babydecke Mit Namen against its category

The dotted line is the Baby average. Past it, Babydecke Mit Namen is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babydecke Mit Namen market on Amazon at a glance

Shoppers on Amazon Germany searched for Babydecke Mit Namen 288K times last year and spent an estimated €9K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €9K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
0.1%
Market size, estimated
€9Ka year
Peak month
December1.7× the quietest month
Top search term
babydecke personalisiert121K searches a year

02 · Price

A sale here is worth €22.62.

Listings sell for €22.62 on average, from €9.43 to €33.41. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €22.62 that is €0 to €2K a year per listing.

Average price
€22.62inside the $15 to $100 sweet spot
Price range
€9.43–€33.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #60 within Baby- & Kleinkinderzimmer. It carries 2,630 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
17%
Out of stock, average day
4.0%
Average rank
#60in Baby- & Kleinkinderzimmer
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
2,630per listing
Listings tracked
24

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Babydecke Mit Namen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

15

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

14%

  • Brand 130%
  • Brand 222%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (6 brands, 14%)

Demand

Babydecke Mit Namen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Babydecke Mit Namen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babydecke personalisiert121K/yr
  • personalisierte babydecke36K/yr
  • babydecke mit namen28K/yr
  • baby decke personalisiert29K/yr
  • personalisierte decke baby18K/yr
  • decke baby personalisiert9K/yr
  • baby decke mit namen7K/yr
  • decke personalisiert baby7K/yr
  • decke mit namen baby9K/yr
  • personalisierte baby decke5K/yr

Reviews and returns

What reviews say buyers love and hate about Babydecke Mit Namen

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Materialqualität”
0.9%of orders come back
“Material sehr billig”
A buyer, on “Materialqualität”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Babydecke Mit Namen questions

Answered from the same tracked data.