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Babydecke Merinowolle

Fail

Shoppers spend an estimated $40K a year here, so Babydecke Merinowolle is a Fail.

Flapen Score
43
43 / 100
Ranks 424 of 631 Baby niches · −4 vs the category median of 47
Market size
€40K/yr116K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
46%top-5 click share · 14 brands · 27 sellers

Flapen Score

Babydecke Merinowolle against its category

The dotted line is the Baby average. Past it, Babydecke Merinowolle is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babydecke Merinowolle market on Amazon at a glance

Shoppers on Amazon Germany searched for Babydecke Merinowolle 116K times last year and spent an estimated €40K. The top 5 brands take 71% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
0.9%
Market size, estimated
€40Ka year
Top search term
babydecke merinowolle53K searches a year

02 · Price

A sale here is worth €39.16.

Listings sell for €39.16 on average, from €9.43 to €60.08. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €39.16 that is €0 to €4K a year per listing.

Average price
€39.16inside the $15 to $100 sweet spot
Price range
€9.43–€60.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #79 within Baby- & Kleinkinderzimmer. It carries 475 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
18.3%
Average rank
#79in Baby- & Kleinkinderzimmer
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
475per listing
Listings tracked
35

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Babydecke Merinowolle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

€0€1K€2K€4K€5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

27

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 86%

Open market

25%

  • Disana25%
  • MIRARI Kids23%
  • ANDER11%
  • Merle Toys6%
  • Just in Cotton6%
  • Livella5%

Demand

Babydecke Merinowolle search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Babydecke Merinowolle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • babydecke merinowolle53K/yr
  • wolldecke baby16K/yr
  • merinowolle decke baby9K/yr
  • baby wolldecke9K/yr
  • babydecke wolle8K/yr
  • merino decke baby7K/yr
  • merino babydecke5K/yr
  • decke merinowolle baby5K/yr
  • merinowolle babydecke4K/yr

Reviews and returns

What reviews say buyers love and hate about Babydecke Merinowolle

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Weiches Gefühl”
10%of negative reviews mention “Waschechtheit”
2.4%of orders come back
“Problematik ist das Waschen”
A buyer, on “Waschechtheit”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Babydecke Merinowolle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data