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Babybrei Einfrieren Behälter

Fail

Demand is soft, at -7.0% this quarter, so Babybrei Einfrieren Behälter is a Fail.

Flapen Score
47
47 / 100
Ranks 310 of 631 Baby niches · on the category median
Market size
€125K/yr232K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
51%top-5 click share · 18 brands · 46 sellers

Flapen Score

Babybrei Einfrieren Behälter against its category

The dotted line is the Baby average. Past it, Babybrei Einfrieren Behälter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babybrei Einfrieren Behälter market on Amazon at a glance

Shoppers on Amazon Germany searched for Babybrei Einfrieren Behälter 232K times last year and spent an estimated €125K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €125K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
4.5%
Market size, estimated
€125Ka year
Peak month
January1.4× the quietest month
Top search term
babybrei einfrieren behälter69K searches a year

02 · Price

A sale here is worth €11.93.

Listings sell for €11.93 on average, from €5.70 to €28.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €11.93 that is €3K to €6K a year per listing.

Average price
€11.93under the $15 to $100 sweet spot
Price range
€5.70–€28.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #60 within Ernährung & Stillen. It carries 4,729 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#60in Ernährung & Stillen
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
4,729per listing
Listings tracked
27

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Babybrei Einfrieren Behälter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

46

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

27%

  • Brand 132%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Babybrei Einfrieren Behälter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Babybrei Einfrieren Behälter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babybrei einfrieren behälter69K/yr
  • beikost einfrieren behälter32K/yr
  • brei einfrieren behälter31K/yr
  • babybrei behälter15K/yr
  • gefrierform babybrei8K/yr
  • einfrieren behälter baby7K/yr
  • babynahrung einfrieren behälter10K/yr
  • baby brei einfrieren8K/yr
  • baby food container9K/yr
  • brei aufbewahrung baby8K/yr

Reviews and returns

What reviews say buyers love and hate about Babybrei Einfrieren Behälter

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Benutzerfreundlichkeit”
12%of negative reviews mention “Geruch”
1.1%of orders come back
“Die Verarbeitung und die Qualität hat mich nicht überzeugt und es riecht auch sehr chemisch”
A buyer, on “Geruch”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Babybrei Einfrieren Behälter questions

Answered from the same tracked data.