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Baby Waschmittel

Fail

The top 5 brands take 100% of clicks, so Baby Waschmittel is a Fail.

Flapen Score
36
36 / 100
Ranks 544 of 631 Baby niches · −11 vs the category median of 47
Market size
€94K/yr139K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
84%top-5 click share · 4 brands · 57 sellers

Flapen Score

Baby Waschmittel against its category

The dotted line is the Baby average. Past it, Baby Waschmittel is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Waschmittel market on Amazon at a glance

Shoppers on Amazon Germany searched for Baby Waschmittel 139K times last year and spent an estimated €94K. All 4 brands take every click. Demand peaks in Jul–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €94K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
6.0%
Market size, estimated
€94Ka year
Peak month
October2.0× the quietest month
Top search term
baby waschmittel48K searches a year

02 · Price

A sale here is worth €11.16.

Listings sell for €11.16 on average, from €2.05 to €29.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At €11.16 that is €8K to €11K a year per listing.

Average price
€11.16under the $15 to $100 sweet spot
Price range
€2.05–€29.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
€8K–€11K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Ernährung & Stillen. It carries 398 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
56%
Out of stock, average day
0.0%
Average rank
#45in Ernährung & Stillen
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
398per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Baby Waschmittel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 25%
  • Brand 35%
  • Brand 44%

Demand

Baby Waschmittel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Baby Waschmittel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby waschmittel48K/yr
  • frosch baby waschmittel30K/yr
  • frosch baby18K/yr
  • waschmittel baby16K/yr
  • frosch waschmittel baby8K/yr
  • frosch baby weichspüler5K/yr
  • babywaschmittel5K/yr
  • baby waschmittel neugeborene5K/yr
  • baby detergent laundry4K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Waschmittel

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geruch”
26%of negative reviews mention “Auslaufsicher”
0.1%of orders come back
“Die Flaschen kamen ausgelaufen und beschädigt an”
A buyer, on “Auslaufsicher”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Waschmittel questions

Answered from the same tracked data.