Is Baby Shampoo profitable to sell on Amazon Germany?

Flapen scores Baby Shampoo 34 out of 100 on Amazon Germany, a Fail. Shoppers spend €44K a year across 18 tracked products. Search demand grew -3.0% in the last 90 days.

How competitive is the Baby Shampoo niche on Amazon Germany?

6 brands and 102 sellers compete in Baby Shampoo on Amazon Germany. The top 5 Baby Shampoo products take 59% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Baby Shampoo?

Baby Shampoo buyers on Amazon Germany complain most about Allergien, Geruch, and beworben Vs Tatsächliches Produkt. An estimated 0.1% of orders come back.

When does demand for Baby Shampoo peak?

Search demand for Baby Shampoo on Amazon Germany peaks in Oct–Nov, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Baby Shampoo niche?

Baby Shampoo sells for €4.57 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.58 to €8.05. The average product has 3,164 reviews, the count a new listing must catch up to.

Baby Shampoo

Fail

Prices span $1.58–$8.05, mostly outside the sweet spot, so Baby Shampoo is a Fail.

Flapen Score: 34
34 / 100Ranks 575 of 631 Baby niches · −13 vs the category median of 47
Market size: €44K/yr144K searches / yr
90-day growth: -3.0%search demand this quarter
Competition: 59%top-5 click share · 6 brands · 102 sellers

Flapen Score

Baby Shampoo against its category

The dotted line is the Baby average. Past it, Baby Shampoo is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Baby Shampoo market on Amazon at a glance

Shoppers on Amazon Germany searched for Baby Shampoo 144K times last year and spent an estimated €44K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months: 144K
Growth, 90 days vs prior 90: -3.0%
Conversion, latest week: 6.7%
Market size, estimated: €44Ka year
Peak month: October1.9× the quietest month
Top search term: baby shampoo49K searches a year

02 · Price

A sale here is worth €4.57.

Listings sell for €4.57 on average, from €1.58 to €8.05. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €4.57 that is €2K to €3K a year per listing.

Average price: €4.57under the $15 to $100 sweet spot
Price range: €1.58–€8.05
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: €2K–€3K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Babypflege. It carries 3,164 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 44%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #44in Babypflege
Average rating: 4.62 starsAmazon Germany average 4.37 stars
Average reviews: 3,164per listing
Listings tracked: 18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Baby Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

102

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Brand 153%
Brand 216%
Brand 316%
Brand 49%
Brand 53%
Brand 63%
Open — no brand owns it (0%)

Demand

Baby Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Baby Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

baby shampoo49K/yr -2.5%6.4% conv.
johnsons baby shampoo23K/yr +0.1%8.9% conv.
babyshampoo18K/yr +3.1%10.5% conv.
johnson10K/yr +6.2%1.2% conv.
johnsons baby10K/yr +3.6%2.0% conv.
johnsons baby lotion8K/yr +6.3%3.6% conv.
johnsons6K/yr -15.7%1.1% conv.
johnson baby shampoo7K/yr -29.8%10.2% conv.
shampoo baby5K/yr +1.0%7.6% conv.
babyshampoo ohne zusatzstoffe3K/yr -2.2%12.5% conv.

Reviews and returns

What reviews say buyers love and hate about Baby Shampoo

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geruch”

28%of negative reviews mention “Allergien”

0.1%of orders come back

“Hautprobleme meiner Tochter wie weggeblasen”

A buyer, on “Allergien”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Baby Shampoo questions

Answered from the same tracked data.

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