Baby Shampoo
FailPrices span $1.58–$8.05, mostly outside the sweet spot, so Baby Shampoo is a Fail.
- Flapen Score
- 34 / 100Ranks 575 of 631 Baby niches · −13 vs the category median of 4734
- Market size
- €44K/yr144K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 102 sellers
Flapen Score
Baby Shampoo against its category
The dotted line is the Baby average. Past it, Baby Shampoo is stronger. Inside it, weaker.
Market
The Baby Shampoo market on Amazon at a glance
Shoppers on Amazon Germany searched for Baby Shampoo 144K times last year and spent an estimated €44K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 6.7%
- Market size, estimated
- €44Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- baby shampoo49K searches a year
02 · Price
A sale here is worth €4.57.
Listings sell for €4.57 on average, from €1.58 to €8.05. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €4.57 that is €2K to €3K a year per listing.
- Average price
- €4.57under the $15 to $100 sweet spot
- Price range
- €1.58–€8.05
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €2K–€3K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Babypflege. It carries 3,164 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Babypflege
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,164per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Baby Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnsons Baby Shampoo - 500 ml
- Price
- €2.27
- Rating
- 4.6/5
- Reviews
- 3,340
- Age
- 5y ago

Bübchen Baby Shampoo 200 ml
- Price
- €1.58
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 10y ago

Penaten Ultra Sensitiv Bad & Shampoo besonders mildes Baby Bad & Baby Shampoo für hochsensible zu Neurodermitis neigende Babyhaut 400ml
- Price
- €3.97
- Rating
- 4.7/5
- Reviews
- 799
- Age
- 9y ago

PENATEN Shampoo 400 ml besonders sanft reinigendes und pflegendes Baby Shampoo speziell für Neugeborene entwickeltes Haarshampoo ohne Parabene Sulfate und Farbstoffe reinigt sanft und ohne Tränen
- Price
- €2.32
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 7y ago

Johnsons & Johnson Baby Shampoo 750 ml
- Price
- €7.10
- Rating
- 4.4/5
- Reviews
- 774
- Age
- 7y ago
Trending
estimated 90-day click momentum
Penaten Baby Badezusatz und Shampoo 2in1 Waschgel für Haut Haar 400ml Blau 400 ml
- Price
- €3.16
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 7y ago

PAEDIPROTECT 2in1 Shampoo & Waschlotion für Babys & Kinder 200 ml sanfte Reinigung & Haar ohne Parfüm & Mikroplastik Duschgel spendet Feuchtigkeit für trockene sensible Haut auch Erwachsene
- Price
- €2.68
- Rating
- 4.7/5
- Reviews
- 300
- Age
- 7y ago

Johnsons Baby Kamille Shampoo 500 ml Biały
- Price
- €5.40
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 5y ago

WELEDA Bio Calendula Baby XL Waschlotion & Shampoo vegan - Naturkosmetik Duschgel zur Hautpflege / Haarpflege bei Neugeborenen. Babypflege Dusche für empfindliche Haut mild zu den Augen (1x 400ml)
- Price
- €8.05
- Rating
- 4.8/5
- Reviews
- 13,130
- Age
- 1y ago

Johnsons Baby Crema Liquida Neonati 500 ml
- Price
- €4.65
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 6y ago
Newest
by launch date
WELEDA Bio Calendula Baby XL Waschlotion & Shampoo vegan - Naturkosmetik Duschgel zur Hautpflege / Haarpflege bei Neugeborenen. Babypflege Dusche für empfindliche Haut mild zu den Augen (1x 400ml)
- Price
- €8.05
- Rating
- 4.8/5
- Reviews
- 13,130
- Age
- 1y ago

HiPP Babysanft Baby Shampoo
- Price
- €1.99
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 4y ago

Johnsons Baby Kamille Shampoo 500 ml Biały
- Price
- €5.40
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 5y ago

Johnsons Baby Shampoo - 500 ml
- Price
- €2.27
- Rating
- 4.6/5
- Reviews
- 3,340
- Age
- 5y ago

Johnsons Baby Crema Liquida Neonati 500 ml
- Price
- €4.65
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
102
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
0%
- Johnson's Baby53%
- Bübchen16%
- Penaten16%
- WELEDA9%
- Hipp Babysanft3%
- PaediProtect3%
- Open — no brand owns it (0%)
Demand
Baby Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Baby Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby shampoo49K/yr
- johnsons baby shampoo23K/yr
- babyshampoo18K/yr
- johnson10K/yr
- johnsons baby10K/yr
- johnsons baby lotion8K/yr
- johnsons6K/yr
- johnson baby shampoo7K/yr
- shampoo baby5K/yr
- babyshampoo ohne zusatzstoffe3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Shampoo
We read the reviews and the return reasons for every product selling here.
“Hautprobleme meiner Tochter wie weggeblasen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








