Baby Shampoo
prices mostly outside the sweet spot ($1.58–$8.05) — Baby Shampoo doesn't clear our bar today.
Flapen Score
Ranks 575 of 631 Baby niches · −13 vs the category median of 47
Is Baby Shampoo profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Baby Shampoo is a €44K/yr Amazon Germany market (144K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 34/100.
Baby Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.0% over the last 90 days and 6.7% of searches end in a purchase.
€44K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Baby Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnsons Baby Shampoo - 500 ml
- Price
- €2.27
- Rating
- 4.6/5
- Reviews
- 3,340
- Age
- 5y ago
Bübchen Baby Shampoo 200 ml
- Price
- €1.58
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 10y ago
Penaten Ultra Sensitiv Bad & Shampoo besonders mildes Baby Bad & Baby Shampoo für hochsensible zu Neurodermitis neigende Babyhaut 400ml
- Price
- €3.97
- Rating
- 4.7/5
- Reviews
- 799
- Age
- 9y ago
PENATEN Shampoo 400 ml besonders sanft reinigendes und pflegendes Baby Shampoo speziell für Neugeborene entwickeltes Haarshampoo ohne Parabene Sulfate und Farbstoffe reinigt sanft und ohne Tränen
- Price
- €2.32
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 7y ago
Johnsons & Johnson Baby Shampoo 750 ml
- Price
- €7.10
- Rating
- 4.4/5
- Reviews
- 774
- Age
- 7y ago
Trending
90-day click momentum
Penaten Baby Badezusatz und Shampoo 2in1 Waschgel für Haut Haar 400ml Blau 400 ml
- Price
- €3.16
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 7y ago
PAEDIPROTECT 2in1 Shampoo & Waschlotion für Babys & Kinder 200 ml sanfte Reinigung & Haar ohne Parfüm & Mikroplastik Duschgel spendet Feuchtigkeit für trockene sensible Haut auch Erwachsene
- Price
- €2.68
- Rating
- 4.7/5
- Reviews
- 300
- Age
- 7y ago
Johnsons Baby Kamille Shampoo 500 ml Biały
- Price
- €5.40
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 5y ago
WELEDA Bio Calendula Baby XL Waschlotion & Shampoo vegan - Naturkosmetik Duschgel zur Hautpflege / Haarpflege bei Neugeborenen. Babypflege Dusche für empfindliche Haut mild zu den Augen (1x 400ml)
- Price
- €8.05
- Rating
- 4.8/5
- Reviews
- 13,130
- Age
- 1y ago
Johnsons Baby Crema Liquida Neonati 500 ml
- Price
- €4.65
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 6y ago
Newest
by launch dateWELEDA Bio Calendula Baby XL Waschlotion & Shampoo vegan - Naturkosmetik Duschgel zur Hautpflege / Haarpflege bei Neugeborenen. Babypflege Dusche für empfindliche Haut mild zu den Augen (1x 400ml)
- Price
- €8.05
- Rating
- 4.8/5
- Reviews
- 13,130
- Age
- 1y ago
HiPP Babysanft Baby Shampoo
- Price
- €1.99
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 4y ago
Johnsons Baby Kamille Shampoo 500 ml Biały
- Price
- €5.40
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 5y ago
Johnsons Baby Shampoo - 500 ml
- Price
- €2.27
- Rating
- 4.6/5
- Reviews
- 3,340
- Age
- 5y ago
Johnsons Baby Crema Liquida Neonati 500 ml
- Price
- €4.65
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
102
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Johnson's Baby53%
- Bübchen16%
- Penaten16%
- WELEDA9%
- Hipp Babysanft3%
- PaediProtect3%
- Open — no brand owns it (0%)
Baby Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Top Baby Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby shampoo49K/yr
- johnsons baby shampoo23K/yr
- babyshampoo18K/yr
- johnson10K/yr
- johnsons baby10K/yr
- johnsons baby lotion8K/yr
- johnsons6K/yr
- johnson baby shampoo7K/yr
- shampoo baby5K/yr
- babyshampoo ohne zusatzstoffe3K/yr
What reviews say buyers love and hate about Baby Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Riecht super lecker”
“Excellence”
“Sanft und sehr angenehm für Babys”
“Es ist ein mildes Shampoo, für Kinder und Allergiker gut geeignet und täglich verwendbar”
“Zu einem super Preis sogar”
What buyers complain about
85% of reviews“Hautprobleme meiner Tochter wie weggeblasen”
“Duft geht so”
“Bilder entsprechen nicht dem Produkt”
“Im Vergleich zu normalen Shampoos ist die Konsistenz sehr flüssig, fast wie Wasser, und überhaupt nicht dickflüssig”
“Flasche ohne seifenspender”
Baby Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
