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Baby Pflegeset

Fail

Demand is soft, at -5.6% this quarter, so Baby Pflegeset is a Fail.

Flapen Score
42
42 / 100
Ranks 449 of 631 Baby niches · −5 vs the category median of 47
Market size
€131K/yr408K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
60%top-5 click share · 15 brands · 72 sellers

Flapen Score

Baby Pflegeset against its category

The dotted line is the Baby average. Past it, Baby Pflegeset is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Pflegeset market on Amazon at a glance

Shoppers on Amazon Germany searched for Baby Pflegeset 408K times last year and spent an estimated €131K. The top 5 brands take 69% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €131K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
2.4%
Market size, estimated
€131Ka year
Peak month
July2.0× the quietest month
Top search term
baby pflegeset neugeborene79K searches a year

02 · Price

A sale here is worth €13.69.

Listings sell for €13.69 on average, from €4.25 to €22.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €13.69 that is €3K to €7K a year per listing.

Average price
€13.69under the $15 to $100 sweet spot
Price range
€4.25–€22.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #9 within Babypflege. It carries 6,000 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
9.7%
Average rank
#9in Babypflege
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
6,000per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Baby Pflegeset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

72

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

26%

  • Brand 128%
  • Brand 218%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Baby Pflegeset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Baby Pflegeset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby pflegeset neugeborene79K/yr
  • babypflege57K/yr
  • baby pflegeset47K/yr
  • babypflegeset neugeborene34K/yr
  • baby nagelset29K/yr
  • pflegeset baby17K/yr
  • nagelset baby18K/yr
  • baby pflege19K/yr
  • health & baby care19K/yr
  • babypflege set15K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Pflegeset

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
0.3%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Baby Pflegeset questions

Answered from the same tracked data.