Baby Kissen
FailBuyers convert on only 1.5% of searches, so Baby Kissen is a Fail.
- Flapen Score
- 45 / 100Ranks 369 of 631 Baby niches · −2 vs the category median of 4745
- Market size
- €173K/yr402K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 46 sellers
Flapen Score
Baby Kissen against its category
The dotted line is the Baby average. Past it, Baby Kissen is stronger. Inside it, weaker.
Market
The Baby Kissen market on Amazon at a glance
Shoppers on Amazon Germany searched for Baby Kissen 402K times last year and spent an estimated €173K. The top 5 brands take 77% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €173K a year.
- Searches, last 12 months
- 402K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 1.5%
- Market size, estimated
- €173Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- baby kissen81K searches a year
02 · Price
A sale here is worth €28.46.
Listings sell for €28.46 on average, from €10.86 to €142.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €28.46 that is €7K to €14K a year per listing.
- Average price
- €28.46inside the $15 to $100 sweet spot
- Price range
- €10.86–€142.16
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €7K–€14K
- Returns
- 4.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #124 within Autositze & Zubehör. It carries 7,066 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 92%
- Out of stock, average day
- 9.6%
- Average rank
- #124in Autositze & Zubehör
- Average rating
- 4.17 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,066per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Baby Kissen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KOALA BABYCARE Babykissen Plagiozephalie abnehmbar (mit Zwei Kissenbezügen) hilft EIN Plattkopfsyndrom vorzubeugen und zu behandeln. Aus Memory Foam - Weiß
- Price
- €23.82
- Rating
- 4.5/5
- Reviews
- 20,777
- Age
- 9y ago

KOALA BABYCARE Babykissen Plagiozephalie abnehmbar (mit Zwei Kissenbezügen) hilft EIN Plattkopfsyndrom vorzubeugen und zu behandeln. Aus Memory Foam - Blau
- Price
- €23.98
- Rating
- 4.5/5
- Reviews
- 20,777
- Age
- 9y ago

Julius Zöllner Kissen Hygiena waschbar 95C allergikergeeignet Standard 100 by OEKO-TEX Größe 40x60 cm
- Price
- €12.51
- Rating
- 4.6/5
- Reviews
- 3,516
- Age
- 18y ago

Theraline Babykissen gegen Plattkopf ergonomisches Babykissen Plagiozephalie sicheres 3D Abstandsgewebe gegen Verformung Größe 1 (bis ca. 7 kg) (grau)
- Price
- €20.18
- Rating
- 4.0/5
- Reviews
- 49
- Age
- 1y ago

Alaoo Babykissen Babykissen Gegen Plattkopf Baby Kopf Gestaltung Kissen Baby-nackenkissen Verstellbare Baby-Kissen Nackenstütze U-förmig für Autositz Rocker Kinderwagen Reisekissen
- Price
- €10.88
- Rating
- 3.5/5
- Reviews
- 47
- Age
- 10mo ago
Trending
estimated 90-day click momentum
HOVCEH 43x10x10CM Lagerungskissen Verstellbares und Removable (Blassgelb)
- Price
- €16.69
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago

maname Baby Kissen 0-1-2-3 Jahre Gegen Plattkopf - Ergonomisches Lagerungskissen Baby aus Memory Foam - Flaches Babykissen Kopfverformung Atmungsaktiv Antiallergen Abnehmbarer Bezug
- Price
- €24.81
- Rating
- 4.0/5
- Reviews
- 95
- Age
- 11mo ago

Alpine Muffy Baby Classic - Gehörschutz für Babys - Verstellbares ANTI-SLIP-Kopfband bis 48 Monate - In Deutschland auf Sicherheit getestet - Lärmschutz Kopfhörer verhindert Gehörschäden Schwarz
- Price
- €20.25
- Rating
- 4.4/5
- Reviews
- 37,993
- Age
- 7y ago

NAVESO Lagerungskissen 45 x 70 cm U Form Hug Kissen Verstellbare Abnehmbar Und Waschbar
- Price
- €21.82
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 6mo ago

KOALA BABYCARE Babykissen Plagiozephalie bis 36 Monaten abnehmbar für das Kinderbettchen. Hilft bei der Vorbeugung und Behandlung vom Plattkopfsyndrom in Memory Foam - Registriertes Design KBC
- Price
- €31.86
- Rating
- 4.4/5
- Reviews
- 5,749
- Age
- 8y ago
Newest
by launch date
HOVCEH 43x10x10CM Lagerungskissen Verstellbares und Removable (Blassgelb)
- Price
- €16.69
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago

NAVESO Lagerungskissen 45 x 70 cm U Form Hug Kissen Verstellbare Abnehmbar Und Waschbar
- Price
- €21.82
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 6mo ago

Welldora Kinderkissen 40x60 cm flaches Kinderkissen (16+ Jahre) hautfreundlich & pflegeleicht 100% Baumwollbezug Oeko-TEX Zertifiziert waschbar & liebevoll gestaltet
- Price
- €25.50
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 8mo ago

Mhwgo Baby Stillkissen Anti-Überlauf-Kissen zur Reduzierung von Spucken Mehrzweck-Stillkissen Babybett Anti-Reflux verstellbares U-förmiges Kissen mit Griff Für Neugeborene (112 Monate)
- Price
- €32.83
- Rating
- 3.4/5
- Reviews
- 27
- Age
- 9mo ago

Alaoo Babykissen Babykissen Gegen Plattkopf Baby Kopf Gestaltung Kissen Baby-nackenkissen Verstellbare Baby-Kissen Nackenstütze U-förmig für Autositz Rocker Kinderwagen Reisekissen
- Price
- €10.88
- Rating
- 3.5/5
- Reviews
- 47
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
46
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 95%
Open market
18%
- Koala Babycare46%
- Julius Zöllner13%
- Babymoov7%
- Theraline5%
- Alaoo5%
- Alpine4%
Demand
Baby Kissen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Baby Kissen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby kissen81K/yr
- lagerungskissen baby46K/yr
- baby kissen kopfverformung29K/yr
- babykissen gegen plattkopf27K/yr
- seitenlagerungskissen baby25K/yr
- babykissen27K/yr
- baby kopfkissen gegen plattkopf21K/yr
- baby kopfkissen18K/yr
- kissen baby20K/yr
- baby pillow13K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Kissen
We read the reviews and the return reasons for every product selling here.
“Das Kissen hält überhaupt nicht, was es verspricht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Kissen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








