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Baby Haarbürste

prices mostly outside the sweet spot ($3.57–$17.29) — Baby Haarbürste doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 531 of 631 Baby niches · −10 vs the category median of 47

Market size 23Growth 20Conversion 73Competition 25Returns 95Price range 17Avg price 23Brand share 35Review moat 39Quality gap 28
This niche Category average · 631 niches

Is Baby Haarbürste profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Baby Haarbürste is a €92K/yr Amazon Germany market (163K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 37/100.

Baby Haarbürste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.4% over the last 90 days and 6.7% of searches end in a purchase.

€92K

revenue / yr

Units sold / yr13K
Search volume / yr-9.4%163K
Conversion rate6.7%
Avg price€8.38

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers11 · 24
Top-5 product click share70%
Open market16%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement60%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews2,596

Top Baby Haarbürste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

€0€9K€18K€28K€37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

24

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • lampox30%
  • Molylove20%
  • MolYuan16%
  • KeaBabies14%
  • GRÜNSPECHT Naturprodukte4%
  • PHILIPS4%
  • Open — no brand owns it (5 brands, 13%)

Baby Haarbürste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR6.7%Products15Brands11Top 5 Brands84%OOS Rate2.6%Rating4.6★Reviews2,596Avg BSR#9
4K3KPrime Day '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Baby Haarbürste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baby haarbürste37K/yr
  • babybürste27K/yr
  • baby bürste24K/yr
  • haarbürste baby12K/yr
  • baby kamm11K/yr
  • baby hair brush8K/yr
  • babykamm8K/yr
  • baby bürste neugeborene set5K/yr
  • babyhaarbürste7K/yr
  • bürste baby5K/yr

What reviews say buyers love and hate about Baby Haarbürste

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Weiches Gefühl41%

Schöne, weiche Borsten; ideal für Babys

Qualität insgesamt13%

Super Qualität

Benutzerfreundlichkeit9%

Super einfach

beworben Vs Tatsächliches Produkt5%

Alles drin, was man braucht

Effizienz4%

Gute Funktionalität

What buyers complain about

87% of reviews
Qualität insgesamt23%

Insgesamt eher enttäuschend in der Nutzung

Hartes Gefühl18%

Ich finde die Bürste bisschen hart

Geruch15%

Ziegenstall Geruch

Haltbarkeit8%

Nagelknipser zerbrach

Schärfe8%

Die Schere ist nicht scharf genug

Baby Haarbürste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
16%
2Weiches Gefühl
16%
3Geruch
11%
4Gesamtgröße
9%
5Materialqualität
5%

Common Baby Haarbürste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baby Haarbürste 37/100 on Amazon Germany — Skip it. The niche generates €92K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -9.4% over the last 90 days.
Search demand for Baby Haarbürste on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.