Baby Creme
FailThe top 5 brands take 96% of clicks, so Baby Creme is a Fail.
- Flapen Score
- 41 / 100Ranks 470 of 631 Baby niches · −6 vs the category median of 4741
- Market size
- €125K/yr177K searches / yr
- 90-day growth
- -29.7%search demand this quarter
- Competition
- 56%top-5 click share · 8 brands · 100 sellers
Flapen Score
Baby Creme against its category
The dotted line is the Baby average. Past it, Baby Creme is stronger. Inside it, weaker.
Market
The Baby Creme market on Amazon at a glance
Shoppers on Amazon Germany searched for Baby Creme 177K times last year and spent an estimated €125K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €125K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- -29.7%
- Conversion, latest week
- 10.7%
- Market size, estimated
- €125Ka year
- Top search term
- kaufmanns kindercreme41K searches a year
02 · Price
A sale here is worth €6.58.
Listings sell for €6.58 on average, from €1.66 to €29.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €6.58 that is €3K to €5K a year per listing.
- Average price
- €6.58under the $15 to $100 sweet spot
- Price range
- €1.66–€29.66
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €3K–€5K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #151 within Babypflege. It carries 1,683 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 82%
- Out of stock, average day
- 2.8%
- Average rank
- #151in Babypflege
- Average rating
- 4.67 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,683per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Baby Creme products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
100
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
56%
Top 20: 91%
Open market
2%
- Brand 148%
- Brand 227%
- Brand 314%
- Brand 45%
- Brand 52%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
Baby Creme search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.0× · 11 of 12 months tracked
Search terms
Top Baby Creme search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kaufmanns kindercreme41K/yr
- bebe creme35K/yr
- baby creme15K/yr
- kaufmanns kindercreme mini8K/yr
- gesichtscreme kinder7K/yr
- weleda baby gesichtscreme7K/yr
- babycreme6K/yr
- baby cream5K/yr
- weleda gesichtscreme baby5K/yr
- bebe gesichtscreme6K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Creme
We read the reviews and the return reasons for every product selling here.
“Hatte bisher immer Probleme mit Cremes aufgrund einer Neigung zu ausschlag”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Creme questions
Answered from the same tracked data.








