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Avent Schnuller 6-18 Monate

Fail

The top 5 brands take 100% of clicks, so Avent Schnuller 6-18 Monate is a Fail.

Flapen Score
47
47 / 100
Ranks 310 of 631 Baby niches · on the category median
Market size
€255K/yr359K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
39%top-5 click share · 5 brands · 33 sellers

Flapen Score

Avent Schnuller 6-18 Monate against its category

The dotted line is the Baby average. Past it, Avent Schnuller 6-18 Monate is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avent Schnuller 6-18 Monate market on Amazon at a glance

Shoppers on Amazon Germany searched for Avent Schnuller 6-18 Monate 359K times last year and spent an estimated €255K. All 5 brands take every click. Demand peaks in Jul–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €255K a year.

Searches, last 12 months
359K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
7.3%
Market size, estimated
€255Ka year
Peak month
November2.7× the quietest month
Top search term
philips avent schnuller 6-18 monate74K searches a year

02 · Price

A sale here is worth €9.66.

Listings sell for €9.66 on average, from €4.43 to €24.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €9.66 that is €2K to €5K a year per listing.

Average price
€9.66under the $15 to $100 sweet spot
Price range
€4.43–€24.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #75 within Schnuller & Beißringe. It carries 1,056 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
100%
Out of stock, average day
13.8%
Average rank
#75in Schnuller & Beißringe
Average rating
4.74 starsAmazon Germany average 4.37 stars
Average reviews
1,056per listing
Listings tracked
43

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Avent Schnuller 6-18 Monate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

5 rising

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

0%

  • Brand 170%
  • Brand 221%
  • Brand 36%
  • Brand 42%
  • Brand 51%

Demand

Avent Schnuller 6-18 Monate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Avent Schnuller 6-18 Monate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips avent schnuller 6-18 monate74K/yr
  • avent schnuller 6-18 monate76K/yr
  • nuk schnuller 18-36 monate48K/yr
  • schnuller 18-36 monate33K/yr
  • avent schnuller 18-36 monate23K/yr
  • philips avent schnuller ab 18 monate20K/yr
  • schnuller philips avent 6-1814K/yr
  • philips avent schnuller 0-6 night12K/yr
  • philips schnuller 6-18 monate11K/yr
  • schnuller nuk 18-36 monate7K/yr

Reviews and returns

What reviews say buyers love and hate about Avent Schnuller 6-18 Monate

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Gesamtgröße”
0.1%of orders come back
“Riesig”
A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Avent Schnuller 6-18 Monate questions

Answered from the same tracked data.