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Avent Schnuller 6-18 Monate

brand-locked demand (top 5 brands take 100% of clicks) — Avent Schnuller 6-18 Monate doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 310 of 631 Baby niches · on the category median

Market size 47Growth 15Conversion 76Competition 76Returns 100Price range 46Avg price 31Brand share 0Review moat 61Quality gap 16
This niche Category average · 631 niches

Is Avent Schnuller 6-18 Monate profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Avent Schnuller 6-18 Monate is a €255K/yr Amazon Germany market (359K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Sep–Oct–Nov. Verdict: Skip it — 47/100.

Avent Schnuller 6-18 Monate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.9% over the last 90 days and 7.3% of searches end in a purchase.

€255K

revenue / yr

Units sold / yr40K
Search volume / yr-20.9%359K
Conversion rate7.3%
Avg price€9.66

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 33
Top-5 product click share39%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement12%
New entrants (1y)11· 1 succeeded
Avg rating4.7★
Avg reviews1,056

Top Avent Schnuller 6-18 Monate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

€0€8K€15K€23K€31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

0%

  • AVENT70%
  • NUK21%
  • PHILIPS6%
  • Jan & Jul2%
  • Tommee Tippee1%

Avent Schnuller 6-18 Monate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume359KCVR7.3%Products43Brands5Top 5 Brands100%OOS Rate13.8%Rating4.7★Reviews1,056Avg BSR#75
30K20KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Top Avent Schnuller 6-18 Monate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • philips avent schnuller 6-18 monate74K/yr
  • avent schnuller 6-18 monate76K/yr
  • nuk schnuller 18-36 monate48K/yr
  • schnuller 18-36 monate33K/yr
  • avent schnuller 18-36 monate23K/yr
  • philips avent schnuller ab 18 monate20K/yr
  • schnuller philips avent 6-1814K/yr
  • philips avent schnuller 0-6 night12K/yr
  • philips schnuller 6-18 monate11K/yr
  • schnuller nuk 18-36 monate7K/yr

What reviews say buyers love and hate about Avent Schnuller 6-18 Monate

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt26%

Super Produkt

Helligkeit/Glanz/Glühen13%

Besonders praktisch finden wir die Night-Variante, da sie im Dunkeln leuchtet

Design insgesamt12%

Schönes schlichtes Design

Spaß/Unterhaltungserlebnis6%

Unser Kind nimmt den Schnuller sehr gerne an

Gesamtgröße6%

Passt alles

What buyers complain about

88% of reviews
Gesamtgröße27%

Riesig

beworben Vs Tatsächliches Produkt14%

FALSCHE BEZEICHNUNG

Aufladen14%

Sie lassen sich nicht so gut aufladen

Helligkeit/Glanz/Glühen9%

Allerdings stört sie sich manchmal auch an der Helligkeit beim einschlafen

Qualität insgesamt9%

Schnuller

Avent Schnuller 6-18 Monate return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
64%
2Farbe
9%
3beworben Vs Tatsächliches Produkt
9%
4Einfache Reinigung
9%
5Helligkeit/Glanz/Glühen
9%

Common Avent Schnuller 6-18 Monate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avent Schnuller 6-18 Monate 47/100 on Amazon Germany — Skip it. The niche generates €255K/yr across 43 tracked products. 1 of 11 products launched in the last 360 days are still selling. Search demand moved -20.9% over the last 90 days.
Search demand for Avent Schnuller 6-18 Monate on Amazon Germany peaks in Jul–Sep–Oct–Nov, where the busiest month runs 2.7× the quietest.