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Avent Glasflaschen

brand-locked demand (top 5 brands take 99% of clicks) — Avent Glasflaschen doesn't clear our bar today.

Flapen Score

49
Skip it

Top 41% of 631 Baby niches · +2 vs the category median of 47

Market size 45Growth 22Conversion 61Competition 68Returns 99Price range 77Avg price 81Brand share 3Review moat 40Quality gap 24
This niche Category average · 631 niches

Is Avent Glasflaschen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Avent Glasflaschen is a €241K/yr Amazon Germany market (262K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.

Avent Glasflaschen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.8% over the last 90 days and 5.3% of searches end in a purchase.

€241K

revenue / yr

Units sold / yr15K
Search volume / yr-5.8%262K
Conversion rate5.3%
Avg price€17.43

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 102
Top-5 product click share44%
Open market1%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement68%
New entrants (1y)10· 4 succeeded
Avg rating4.6★
Avg reviews2,492

Top Avent Glasflaschen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€19K€29K€39K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

102

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 81%

Open market

0%

  • PHILIPS43%
  • Lansinoh20%
  • MAM15%
  • NUK14%
  • AVENT6%
  • nip1%
  • Open — no brand owns it (0%)

Avent Glasflaschen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume262KCVR5.3%Products37Brands6Top 5 Brands99%OOS Rate12.1%Rating4.6★Reviews2,492Avg BSR#16
8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Top Avent Glasflaschen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • philips avent flasche glas30K/yr
  • lansinoh flaschen glas22K/yr
  • philips avent glasflaschen baby22K/yr
  • mam glasflaschen19K/yr
  • nuk glasflasche16K/yr
  • babyflaschen glas16K/yr
  • avent glasflaschen17K/yr
  • nuk glasflaschen 0-619K/yr
  • mam flaschen glas14K/yr
  • babyflasche glas11K/yr

What reviews say buyers love and hate about Avent Glasflaschen

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt29%

Super Qualität

Einfache Reinigung17%

lassen sich gut reinigen

Preis-Leistungs-Verhältnis8%

Beste Preis/Leistung

Auslaufsicher5%

Gute Flasche

Design insgesamt4%

Design

What buyers complain about

56% of reviews
Haltbarkeit10%

Die Flaschen wurden bei uns mehrmals täglich benutzt und sterilisiert, und schon nach einiger Zeit sah das Plastik deutlich abgenutzt aus

Preis-Leistungs-Verhältnis8%

Echt schade um das Geld

Funktionalität insgesamt7%

Funktioniert nie

Gewicht schwer7%

Etwas schwer

Qualität insgesamt5%

Qualitative sehr schlecht, splitternder Flaschenhals

Avent Glasflaschen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gewicht schwer
22%
2Gesamtgröße
19%
3Preis-Leistungs-Verhältnis
13%
4Haltbarkeit
11%
5Auslaufsicher
11%

Common Avent Glasflaschen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avent Glasflaschen 49/100 on Amazon Germany — Skip it. The niche generates €241K/yr across 37 tracked products. 4 of 10 products launched in the last 360 days are still selling. Search demand moved -5.8% over the last 90 days.
Search demand for Avent Glasflaschen on Amazon Germany peaks in Jul, where the busiest month runs 1.7× the quietest.