Aveeno Baby
FailThe top 5 brands take 100% of clicks, so Aveeno Baby is a Fail.
- Flapen Score
- 48 / 100Top 45% of 631 Baby niches · +1 vs the category median of 4748
- Market size
- €87K/yr128K searches / yr
- 90-day growth
- +25.3%search demand this quarter
- Competition
- 65%top-5 click share · 3 brands · 62 sellers
Flapen Score
Aveeno Baby against its category
The dotted line is the Baby average. Past it, Aveeno Baby is stronger. Inside it, weaker.
Market
The Aveeno Baby market on Amazon at a glance
Shoppers on Amazon Germany searched for Aveeno Baby 128K times last year and spent an estimated €87K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- +25.3%
- Conversion, latest week
- 5.1%
- Market size, estimated
- €87Ka year
- Top search term
- aveeno58K searches a year
02 · Price
A sale here is worth €13.40.
Listings sell for €13.40 on average, from €5.71 to €30.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €13.40 that is €3K to €7K a year per listing.
- Average price
- €13.40under the $15 to $100 sweet spot
- Price range
- €5.71–€30.07
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€7K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #711 within Babypflege. It carries 251 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #711in Babypflege
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 251per listing
- Listings tracked
- 22
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Aveeno Baby products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
0%
- Brand 192%
- Brand 25%
- Brand 33%
- Open — no brand owns it (0%)
Demand
Aveeno Baby search demand
Weekly searches over the year. Pick a range.
Search terms
Top Aveeno Baby search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aveeno58K/yr
- aveeno body lotion22K/yr
- aveeno baby26K/yr
- aveeno skin relief8K/yr
- aveeno baby lotion5K/yr
- aveeno baby eczema therapy6K/yr
- aveno3K/yr
Reviews and returns
What reviews say buyers love and hate about Aveeno Baby
We read the reviews and the return reasons for every product selling here.
“Ohne Duft und es ist sehr mild”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aveeno Baby questions
Answered from the same tracked data.








