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Antiseptische Wundcreme

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 95% of clicks, so Antiseptische Wundcreme is a Maybe.

Flapen Score
55
55 / 100
Top 17% of 631 Baby niches · +8 vs the category median of 47
Market size
€1.2M/yr1.1M searches / yr
90-day growth
-3.1%search demand this quarter
Competition
50%top-5 click share · 9 brands · 94 sellers

Flapen Score

Antiseptische Wundcreme against its category

The dotted line is the Baby average. Past it, Antiseptische Wundcreme is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antiseptische Wundcreme market on Amazon at a glance

Shoppers on Amazon Germany searched for Antiseptische Wundcreme 1.1M times last year and spent an estimated €1.2M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Apr–May–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
7.5%
Market size, estimated
€1.2Ma year
Peak month
January9.0× the quietest month
Top search term
bepanthen wund- und heilsalbe580K searches a year

02 · Price

A sale here is worth €14.50.

Listings sell for €14.50 on average, from €2.92 to €36.38. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At €14.50 that is €44K to €58K a year per listing.

Average price
€14.50under the $15 to $100 sweet spot
Price range
€2.92–€36.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
€44K–€58K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #766 within Babypflege. It carries 3,158 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
59%
Out of stock, average day
0.0%
Average rank
#766in Babypflege
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
3,158per listing
Listings tracked
27

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
80 months

Products

Top Antiseptische Wundcreme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

94

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

4%

  • Brand 171%
  • Brand 211%
  • Brand 39%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Antiseptische Wundcreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Apr, May, Nov · busiest ÷ quietest = 9.0×

Search terms

Top Antiseptische Wundcreme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bepanthen wund- und heilsalbe580K/yr
  • bepanthen240K/yr
  • bepanthen antiseptische wundcreme44K/yr
  • bepanthen wund- und heilsalbe 100 g18K/yr
  • bepanthen wund und heilsalbe24K/yr
  • antiseptische wundcreme17K/yr
  • bebanden wund und heilsalbe11K/yr
  • bepanthen wund- und heilsalbe 20g9K/yr
  • wund und heilsalbe bepanthen12K/yr
  • bepanthen wund- und heilsalbe 50g8K/yr

Reviews and returns

What reviews say buyers love and hate about Antiseptische Wundcreme

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Funktioniert nicht”
A buyer, on “Funktionalität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Antiseptische Wundcreme questions

Answered from the same tracked data.