Würth
brand-locked demand (top 5 brands take 99% of clicks) — Würth doesn't clear our bar today.
Flapen Score
Ranks 965 of 1,428 Auto & Motorrad niches · −5 vs the category median of 51
Is Würth profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Würth is a €111K/yr Amazon Germany market (628K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Würth: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.6% over the last 90 days and 0.3% of searches end in a purchase.
€111K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 73 products
Top Würth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WÜRTH MODYF Fleecejacke One schwarz - Größe L
- Price
- €51.03
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 9y ago
![Würth Zebra Steckschlüsselsatz 1/4 + 1/2 Zoll Knarrenkasten 59 tlg. 096509059 [Silber schwarz rot]](https://m.media-amazon.com/images/I/41JM1DQ4JvL.jpg)
Würth Zebra Steckschlüsselsatz 1/4 + 1/2 Zoll Knarrenkasten 59 tlg. 096509059 [Silber schwarz rot]
- Price
- €130.86
- Rating
- 4.8/5
- Reviews
- 679
- Age
- 12y ago
Würth Zebra Steckschlüssel 1/4 + 1/2 Zoll Sortiment 6-kant 56 Teile in Metallkassette
- Price
- €131.33
- Rating
- 4.7/5
- Reviews
- 360
- Age
- 15y ago
Würth 50x Abbrechklinge 18mm extrem scharf schwarz Schiebespender
- Price
- €20.31
- Rating
- 4.7/5
- Reviews
- 704
- Age
- 2y ago
WÜRTH MODYF Shorts Fluo EN 20471 - professionelle Arbeitshose für Herren - Warnschutzhose mit Reißverschluss - in der Größe 48 in Orange
- Price
- €46.21
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 4y ago
Trending
90-day click momentum
WÜRTH MODYF Sicherheitsschuhe S1P Daily Race in anthrazit rot - Arbeitsschuhe für Herren und Damen - metallfrei & atmungsaktiv - in den Größen 44
- Price
- €92.45
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 5y ago
WÜRTH MODYF Arbeitsjeans Sagittarius - professionelle Arbeitshose für Herren - Arbeitsjeans mit Knieschutztaschen - in der Größe 50 in Schwarz
- Price
- €75.94
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 6y ago
WÜRTH MODYF Arbeits T-Shirt 5er Pack Herren in Dunkelgrau - Größe L
- Price
- €33.38
- Rating
- 4.0/5
- Reviews
- 250
- Age
- 8mo ago
WÜRTH MODYF Shorts Fluo EN 20471 - professionelle Arbeitshose für Herren - Warnschutzhose mit Reißverschluss - in der Größe 48 in Orange
- Price
- €46.21
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 4y ago
Uvex echor Arbeitsshorts - Kurze Arbeitshose - Herren-Cargohose - Stretch-Bund Abriebfest & viel Stauraum - Schwarz - Gr. 50
- Price
- €40.24
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 3y ago
Newest
by launch dateWÜRTH MODYF Arbeits T-Shirt 5er Pack Herren in Dunkelgrau - Größe L
- Price
- €33.38
- Rating
- 4.0/5
- Reviews
- 250
- Age
- 8mo ago
Würth 2K Cuttermesser 18mm inkl. 3 Abbrechklingen extrem scharf schwarz 071566295 Teppichmesser Universalmesser Papiermesser
- Price
- €10.06
- Rating
- 4.8/5
- Reviews
- 201
- Age
- 1y ago
WÜRTH MODYF Cargohose Urban Pro - multifunktionale Arbeitshose für Herren in Schwarz - Bequeme Bundhose mit elastischem Bund in Größe 54
- Price
- €57.43
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
JUKMO Automatik Gürtel Herren Nylon 3 8cm Ratsche Gürtel (Schwarz M-für Taille 91cm-105cm (Länge 125cm))
- Price
- €13.34
- Rating
- 4.5/5
- Reviews
- 5,426
- Age
- 2y ago
3 x WÜRTH - Aktiv-Scheibenreiniger+ 1 Microfasertuch Gratis
- Price
- €18.37
- Rating
- 4.7/5
- Reviews
- 296
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
7 rising
Sellers
82
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
29%
Top 20: 60%
Open market
1%
- WÜRTH MODYF49%
- Wuerth44%
- Zebra3%
- Uvex2%
- JUKMO1%
- UINCLU1%
- Open — no brand owns it (1 brand, 1%)
Würth demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Top Würth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- würth462K/yr
- würth werkzeug69K/yr
- wurth39K/yr
- würth zebra42K/yr
- wurth tools7K/yr
- würth shop4K/yr
- wurth zebra set6K/yr
What reviews say buyers love and hate about Würth
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Beste Qualität”
“Sehr solider BIt-Koffer”
“Top Preis/Leistung”
“robust ist und last”
“Es hat alles bestens gepasst”
What buyers complain about
59% of reviews“Defekt nach 8 Monaten privater Nutzung”
“Keine gute Qualität”
“Allerdings recht teuer”
“Es hält nicht was es verspricht”
“Habe noch selten etwas auch nur annähernd so Bescheuertes wie diesen Verschluss gesehen”
Würth return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Würth questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
