Is würth profitable to sell on Amazon Germany?

The niche generates €111K/yr across 73 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (46/100).

How competitive is the würth niche?

7 brands and 82 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in würth?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.7%.

When does demand for würth peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the würth niche?

Listings span €6.05–€234.63; the average listing price is €56.99 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.

würth

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great€56.99

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Review moat

Great357.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay€6.05–€234.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€111K

€111K/yr · 628K searches

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Germany niche tracking, würth is a €111K/yr Amazon Germany market (628K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

würth market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €171K–€228K; units × avg price
Conversion rate: 0.3%
Avg BSR: #3,223
Page quality: 0%
Prime: 40%
Sponsored: 62%
Out of stock: 1.6%
Avg brand age: 56 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

7 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

29%

Top 20: 60%

Open market

WÜRTH MODYF49%
Wuerth44%
Zebra3%
Uvex2%
JUKMO1%
UINCLU1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top würth search terms

würth462K/yr -20.1%0.3% conv.
würth werkzeug69K/yr -32.5%0.1% conv.
wurth39K/yr -17.2%0.1% conv.
würth zebra42K/yr -28.2%0.3% conv.
wurth tools7K/yr +5.9%0.2% conv.
würth shop4K/yr -34.1%0.8% conv.
wurth zebra set6K/yr -37.9%0.0% conv.

All search terms

Top würth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WÜRTH MODYF Fleecejacke One schwarz - Größe L

WÜRTH MODYF€51.034.3★90 rev

Würth Zebra Steckschlüsselsatz 1/4 + 1/2 Zoll Knarrenkasten 59 tlg. 096509059 [Silber schwarz rot]

Wuerth€130.864.8★679 rev

Würth Zebra Steckschlüssel 1/4 + 1/2 Zoll Sortiment 6-kant 56 Teile in Metallkassette

Wuerth€131.334.7★360 rev

Würth 50x Abbrechklinge 18mm extrem scharf schwarz Schiebespender

Wuerth€20.314.7★704 rev

WÜRTH MODYF Shorts Fluo EN 20471 - professionelle Arbeitshose für Herren - Warnschutzhose mit Reißverschluss - in der Größe 48 in Orange

WÜRTH MODYF€46.214.3★110 rev

Newest

by launch date

WÜRTH MODYF Arbeits T-Shirt 5er Pack Herren in Dunkelgrau - Größe L

WÜRTH MODYF€33.38250 rev

8mo ago

Würth 2K Cuttermesser 18mm inkl. 3 Abbrechklingen extrem scharf schwarz 071566295 Teppichmesser Universalmesser Papiermesser

Wuerth€10.06201 rev

1y ago

WÜRTH MODYF Cargohose Urban Pro - multifunktionale Arbeitshose für Herren in Schwarz - Bequeme Bundhose mit elastischem Bund in Größe 54

WÜRTH MODYF€57.432 rev

1y ago

JUKMO Automatik Gürtel Herren Nylon 3 8cm Ratsche Gürtel (Schwarz M-für Taille 91cm-105cm (Länge 125cm))

JUKMO€13.345,426 rev

2y ago

3 x WÜRTH - Aktiv-Scheibenreiniger+ 1 Microfasertuch Gratis

Wuerth€18.37296 rev

2y ago

What buyers say about würth

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Beste Qualität”

Stärke8%

“Sehr solider BIt-Koffer”

Preis-Leistungs-Verhältnis7%

“Top Preis/Leistung”

Haltbarkeit7%

“robust ist und last”

Gesamtgröße6%

“Es hat alles bestens gepasst”

beworben Vs Tatsächliches Produkt6%

“So wie auf dem Foto abgebildet”

Einfache Reinigung5%

“Bester Scheibenreiniger”

Griff5%

“Liegt super in der Hand”

Benutzerfreundlichkeit4%

“Easy to use”

Materialqualität2%

“Das Material ist sehr robust”

What buyers complain about

Haltbarkeit14%

“Defekt nach 8 Monaten privater Nutzung”

Qualität insgesamt11%

“Keine gute Qualität”

Preis-Leistungs-Verhältnis8%

“Allerdings recht teuer”

beworben Vs Tatsächliches Produkt8%

“Es hält nicht was es verspricht”

Verschluss Qualität4%

“Habe noch selten etwas auch nur annähernd so Bescheuertes wie diesen Verschluss gesehen”

Benutzerfreundlichkeit4%

“Den Gürtel zu öffnen ist extrem schwierig”

Steifheit4%

“Steifer Gürtel”

Farbe2%

“Die Farbe ist schnell weg”

Kompatibilität – insgesamt2%

“Kann mit der ProClick Trage von Sortimo nicht mithalten”

Rost/Korrodieren2%

“Ich habe hier eine Bewertung gesehen, dass sie verrostet sind”

Top return reasons

Gesamtgröße28%

Länge16%

Defekt Material/Teile5%

Gewicht schwer5%

Dehnbarkeit/Erweiterbarkeit/Elastizität4%

Funktionalität insgesamt4%

Qualität insgesamt3%

Riemen/Saitenqualität3%

Sprühen/Durchfluss2%