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Winterreifen 225 50 R17

Fail

Demand is soft, at -56.4% this quarter, so Winterreifen 225 50 R17 is a Fail.

Flapen Score
45
45 / 100
Ranks 1,020 of 1,428 Auto & Motorrad niches · −6 vs the category median of 51
Market size
€27K/yr53K searches / yr
90-day growth
-56.4%search demand this quarter
Competition
44%top-5 click share · 15 brands · 20 sellers

Flapen Score

Winterreifen 225 50 R17 against its category

The dotted line is the Auto & Motorrad average. Past it, Winterreifen 225 50 R17 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winterreifen 225 50 R17 market on Amazon at a glance

Shoppers on Amazon Germany searched for Winterreifen 225 50 R17 53K times last year and spent an estimated €27K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-56.4%
Conversion, latest week
0.6%
Market size, estimated
€27Ka year
Peak month
October12.3× the quietest month
Top search term
winterreifen 225 50 r1727K searches a year

02 · Price

A sale here is worth €82.02.

Listings sell for €82.02 on average, from €49.02 to €136.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €82.02 that is €0 to €8K a year per listing.

Average price
€82.02inside the $15 to $100 sweet spot
Price range
€49.02–€136.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #1,082 within Reifen & Felgen. It carries 181 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
39%
Out of stock, average day
12.7%
Average rank
#1,082in Reifen & Felgen
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
181per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Winterreifen 225 50 R17 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

20

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

44%

Top 20: 100%

Open market

38%

  • Brand 117%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Winterreifen 225 50 R17 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.3×

Reviews and returns

What reviews say buyers love and hate about Winterreifen 225 50 R17

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Qualität insgesamt”
0.5%of orders come back
“sehr gut, beste Qualität”
A buyer, on “Qualität insgesamt”67% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Winterreifen 225 50 R17 questions

Answered from the same tracked data.